Friedrich Vorwerk Group AAQS 2024

What does Friedrich Vorwerk Group do?

The Friedrich Vorwerk Group SE is an internationally operating company based in Wuppertal, which was founded in 1883 and has since grown to become one of the most significant players in direct sales. The company currently employs approximately 6500 employees worldwide and generates an annual turnover of over one billion euros. The business model of the company relies on the direct sales of products by independent consultants. The portfolio of the Friedrich Vorwerk Group SE includes a wide range of products and services, including floor coverings, household appliances, cosmetics, as well as various services such as financial and insurance products. Special emphasis is placed on the innovative and well-designed products to meet the highest quality standards. The company is divided into three main divisions: Vorwerk Flooring, Vorwerk Thermomix, and Vorwerk Kobold. Vorwerk Flooring is involved in the production and sale of high-quality floor coverings. The focus is on textile floor coverings, which are sold under the brand name "Teppichfrischer - Vorwerk carpet". In 2020, Vorwerk Flooring launched a new line of vinyl floors called "Clic Design", which can be quickly and easily installed. Vorwerk Thermomix, the second division of the company, produces and distributes household appliances. The most well-known product is the "Thermomix", which serves as a multifunctional kitchen appliance for mixing, chopping, cooking, steaming, and much more. There are now several generations of the device on the market, and new recipes are constantly being provided. In 2020, Vorwerk introduced a new device family called "Thermomix Friend", which assists in cooking and baking by weighing ingredients and providing preparation tips. Vorwerk Kobold is the third division and focuses on cleaning devices and products. The most well-known Vorwerk Kobold is the "VK200", which serves as a multifunctional vacuum cleaner combination capable of cleaning floors, carpets, and upholstered furniture. Window cleaning and carpet cleaning machines are also part of the product range. As one of the few companies in direct sales, the Friedrich Vorwerk Group SE has its own research and development department, which is responsible for the development of new products and technologies. The company places great emphasis on close collaboration with scientists and experts to achieve the best possible results. In summary, the Friedrich Vorwerk Group SE is a successful direct sales company for over 130 years. The company has evolved from a regional carpet manufacturer to an internationally operating corporation with a diverse product portfolio that focuses on three core areas: floor coverings, household appliances, and cleaning devices and products. Vorwerk products are known for their high quality and innovation. Examples include the production of the "Thermomix" and the wide range of products in the field of floor coverings and cleaning products. With its own research and development department, the company is constantly striving to develop new technologies and product ideas. Friedrich Vorwerk Group ist eines der beliebtesten Unternehmen auf Eulerpool.com.