I have an investment strategy.

It is important for an investor to have an investment strategy. because there is no one stock that fits in every portfolio. It depends on your risk tolerance, which stocks you invest in. In addition, investors should consider factors such as earnings growth, stability, dividend yield, and industry to see if the stock fits in the portfolio. It is important that you are convinced of the stock and do not panic and sell your shares at the first drop in the stock price.

Be cautious with trendy stocks.

Yesterday, commodity stocks were in trend, tomorrow it will be cannabis stocks. Many investors buy what is currently in trend and follow the herd mentality. This type of investing is more similar to gambling in a casino than rational investing. While trendy stocks can indeed lead to high returns, unfortunately, they can also quickly move in the opposite direction. Most of the time, these trend stocks are overpriced and do not generate long-term profits.

Cheap does not mean undervalued.

Just because a stock is falling doesn't mean it's now worth buying. A sharp drop in stock prices can lead to undervaluation, but it can also be a warning sign. Investors should definitely research why the stock price has plummeted before adding the stock to their portfolio. Sometimes, it's just negative headlines that cause a decline in the stock price. If there haven't been any changes to the business model, earnings expectations, and margins, it's worth considering purchasing the discounted stock for a bargain price. However, if something fundamental has changed or the negative headlines are significant, be cautious because bankruptcy may not be far off. You don't want to have invested in the next fiasco like Wirecard.

Without tech, nothing works.

Not surprisingly, some tech heavyweights are among the top 100 most searched stocks. Investors love technology stocks for their huge growth potential. What do Amazon, Apple, Microsoft, Nvidia, and PayPal have in common? A successful business model, high growth potential, and strong returns.

Amazon is a force and is increasingly becoming a monopoly. The online retailer from Seattle is not only the market leader in e-commerce, but also operates numerous other services: the analytics tool Alexa Internet, the movie database IMDb, the audiobook provider Audible, the live streaming portal Twitch, the search algorithm A9, and the cloud computing provider Amazon Web Services (AWS).

The hardware and software giant Apple distributes computers, smartphones, operating systems, and entertainment electronics. For many, life without the iPhone is no longer imaginable. In the USA, over 50 percent of all smartphone users own an iPhone, and in Germany, it is at least over 25 percent. Apple consistently introduces new innovations to the market and recently equips its products with its own chips.

Microsoft is Apple's probably biggest competitor, as both compete in the same industry for market share. Microsoft, like Apple, has become indispensable to us, and above all, the Windows operating system and the Office software package are no longer imaginable in everyday office life.

The California-based graphics processor and chip developer Nvidia is gaining more and more attention due to the global semiconductor crisis and is currently among the 20 most searched stocks.

PayPal is the most well-known online payment service and is used by around 30 million customers in Germany alone, with over 400 million customers worldwide. PayPal is known for its acquisition strategy and financial innovations.

Shares of Corona profiteers and losers are trending.

The Corona crisis has affected the global economy, but which stocks of Corona "winners and losers" are actually being searched for the most?

The largest beneficiaries of the Corona pandemic are the vaccine manufacturers BioNTech, Moderna, and Pfizer. The German biotechnology company BioNTech was unknown to many investors before the pandemic. Through collaboration with the American pharmaceutical company Pfizer, it became globally recognized. Both companies were able to significantly increase their revenues through the joint vaccine and their stock prices have also risen rapidly.

Other vaccine manufacturers that are among the top 50 most searched stocks include the American biotechnology company Moderna, the French biotech corporation Valneva, and the German biopharmaceutical company CureVac.

The German software company TeamViewer was one of the few winners during the Corona pandemic. The demand for solutions for remote control and remote maintenance of computers and mobile devices has increased significantly due to working from home. However, this peak phase for TeamViewer's stock price is already over, as of spring 2021 the stock is in free fall.

Germany's largest airline Lufthansa, like many airlines, was one of the losers of the COVID-19 crisis. Lufthansa had to cut up to 30,000 jobs, received several billion euros in state aid in the form of loans, and also got removed from the German stock index DAX after 32 years in the summer of 2020. The opening of the American borders for European tourists since November 2021 offers a glimmer of hope for Lufthansa.

Auto stocks are popular on the stock market.

Stocks of automotive manufacturers, especially electric cars, are in high demand and frequently searched for.

Tesla is among the top 3 most searched stocks worldwide, and no CEO is as present in the media as Elon Musk. Tesla not only produces electric cars but also battery storage and photovoltaic systems. Tesla's stock price has skyrocketed like a rocket since last year, with a gain of around 160 percent (as of November 2021).

Further electric vehicle manufacturers that are currently in trend are NIO and BYD from China, as well as Lucid Motors and Rivian from the USA. Rivian achieved the largest IPO in 2021 with a market capitalization of about 81 billion euros, despite still being deeply in the red.

The German automobile manufacturers Daimler and Volkswagen, which are also increasingly focusing on electric cars, are also among the 50 most searched stocks.

Renewable energies belong to the future.

A popular industry among private investors is renewable energy. however, the stocks of these companies still experience constant ups and downs on the stock market. Good research is urgently necessary before you invest in renewable energy stocks.

The most well-known players in the industry are the hydrogen and fuel cell companies Ballard Power from Canada, Nel ASA from Norway, and Plug Power from the USA. The stock prices of these three corporations experienced a rapid rise since last year, reaching their peaks in early 2021. However, the prices have since nearly halved.

Renewable energy stocks are experiencing a second spring for the past month. The price of FuelCell Energy (USA) has increased by 70%, Powerhouse Energy (UK) by 60%, PowerCell Sweden (Sweden) by 50%, ITM Power (UK) by 30%, and Jinko Solar (China) by 25%. However, investors should analyze these stocks carefully as the companies are still newcomers to the stock market and not yet established.