AcuityAds Holdings ROA 2024

What does AcuityAds Holdings do?

AcuityAds Holdings Inc is a Canadian technology company headquartered in Toronto, Ontario. It was founded in 2009 by Tal Hayek and Joe Ontman and is now a leading provider of digital advertising through the internet and other digital media channels. The history of AcuityAds began as a small startup company focused on developing proprietary technology to improve online advertising targeting. In 2013, AcuityAds introduced a proprietary advertising system that allowed companies to offer relevant ads to potential customers based on behavior and interests. Since then, the company has continued to evolve and develop solutions that help customers design and create customized advertising campaigns with high accuracy. AcuityAds specializes in programmatic advertising, which means they use an automated process chain to place ads online. Advertisers purchase placements through a provided platform, and the campaigns are delivered in real-time. This means higher efficiency and effectiveness of the ad campaign compared to manual placements, resulting in higher relevance to the target audience. AcuityAds supports companies in implementing intelligent targeting and personalization features to achieve a better understanding of their target audience and a higher level of engagement. AcuityAds also has a strong presence in the US market and is among the top ten providers of programmatic advertising. The company is listed on both the Toronto Stock Exchange (TSX) and NASDAQ. AcuityAds has also made several subsidiaries and acquisitions to expand its product and service offerings. The various divisions of AcuityAds include the agency partner channel, the advertiser channel, and customer engagement. The services of the agency partnership channel are aimed at agency clients who support their customers with Acuity's technology and strategy. The advertiser channel directly targets advertisers who use their customer data to place targeted ads on the market. Customer engagement provides support to companies and agencies in campaign management. AcuityAds offers various products to enable customers to create individual advertising campaigns. AcuityAds' flagship product is the Visibly ad stack, which provides a self-service platform for advertisers. The platform is optimized from the ground up to deliver real-time ads. The platform also allows for ad placement on various platforms, including Facebook, Instagram, YouTube, and many others. AcuityAds also has a proprietary Data Management System (DMS) that helps the customer deliver ad campaigns with high precision and accuracy. The DMS can analyze customer and behavioral data to create customized buyer personas and segments. With the DMS, advertisers can also optimize their audience analysis and media planning. Another product from AcuityAds is the brand new Augmented Reality (AR) advertising product, which is currently available in the US and Canada. This allows advertisers to offer their customers an immersive experience by embedding ads directly into the physical world. Overall, AcuityAds Holdings Inc is a leading provider of technologies and tools in the field of digital marketing. The company has become one of the emerging D-year technology companies in Canada by remaining innovative and adapting to the rapidly changing market demands. AcuityAds has a strong growth strategy and is positioning itself globally to continue to be an innovation leader in the digital advertising industry. AcuityAds Holdings ist eines der beliebtesten Unternehmen auf Eulerpool.com.