What is the ROCE (Return on Capital Employed) of Cardlytics this year?
The ROCE of Cardlytics is -0.5 undefined this year.
Cardlytics ROCE 2024
Cardlytics ROCE
-0.5
Ticker
CDLX
ISIN
US14161W1053
WKN
A2JDMC
In 2024, Cardlytics's return on capital employed (ROCE) was -0.5, a 8,653.36% increase from the -0.01 ROCE in the previous year.
Cardlytics Aktienanalyse
What does Cardlytics do?
Cardlytics Inc is an Atlanta, Georgia-based adtech company that has developed a proprietary online purchase data platform, allowing advertisers to conduct targeted advertising campaigns based on consumer interests and shopping behavior. The company was founded in 2008 by Scott Grimes and Lynne Laube, with the goal of launching the loyalty program "Cardlytics Rewards". The program offered bank customers discounts and rewards for purchases at popular retailers. However, the company quickly shifted its focus to developing its online purchase data platform, which is now the core business of the company. Cardlytics' business model is based on banks (such as Wells Fargo or Bank of America) being able to offer their customers personalized ads based on their shopping behavior. Cardlytics works with these banks to capture and analyze their transaction data without collecting personal identifiable information. The data is then used to provide personalized advertising campaigns across various digital channels (such as mobile apps, email, online advertising). Cardlytics operates in three segments: Bank Partnerships, Direct and Native Advertising, and Analytics and Insights. Bank Partnerships is the largest segment and represents the main revenue source for the company. In this segment, Cardlytics works with over 2,000 banks in the US, as well as in the UK, Australia, and Canada, to provide personalized advertising campaigns for their customers. The Direct and Native Advertising segment of Cardlytics includes partnerships with retailers and brands that advertise on Cardlytics' online purchase data platform. These ads are delivered directly to consumers who have recently shopped at one of the participating retailers. Native advertising includes placements in shopping bags, receipts, and other transaction-related emails. Direct advertising includes ads placed in digital channels such as social media and mobile applications. Cardlytics' Analytics and Insights segment provides insights into consumer shopping behavior. This includes data analytics, reports, and dashboards that give retailers and brands an overview of the effectiveness of their advertising campaigns and help them optimize their advertising strategy. Cardlytics' platform offers several products. One of the main products is purchase data analytics, where the company collects and analyzes transaction data to gain a better understanding of how consumers shop and what products they prefer. Another main product is offering personalized advertising campaigns based on consumer purchase data and interests. Cardlytics also offers a tracking platform that allows advertisers and retailers to track ad performance and return on investment. With this tracking platform, clients can see how their ads are influencing consumers, which consumers are responding to which ads, and how the ad campaign can be optimized to improve results. Overall, Cardlytics has a unique position in the adtech industry, as it can offer personalized advertising based on transaction data. The company has built partnerships with a variety of banks and retailers and offers a wide range of products and services to meet the needs of its clients. Cardlytics ist eines der beliebtesten Unternehmen auf Eulerpool.com.ROCE Details
Unraveling Cardlytics's Return on Capital Employed (ROCE)
Cardlytics's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.
Year-to-Year Comparison
Analyzing Cardlytics's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.
Impact on Investments
Cardlytics's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.
Interpreting ROCE Fluctuations
Changes in Cardlytics’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.
Frequently Asked Questions about Cardlytics stock
How has the ROCE (Return on Capital Employed) of Cardlytics developed compared to the previous year?
The ROCE of Cardlytics has increased by 8,653.36% increased compared to the previous year.
What does a high ROCE (Return on Capital Employed) mean for investors of Cardlytics?
A high Return on Capital Employed (ROCE) indicates that Cardlytics has efficient capital utilization and is able to achieve a higher return on its invested capital. This can be appealing to investors.
What does a low ROCE (Return on Capital Employed) mean for investors of Cardlytics?
A low ROCE (Return on Capital Employed) can indicate that Cardlytics has an inefficient utilization of its capital and may have difficulty in achieving a satisfactory return on its invested capital. This can be uncertain or unattractive for investors.
How does an increase in ROCE from Cardlytics impact the company?
An increase in the ROCE of Cardlytics can be an indicator of improved company efficiency and show that it is achieving higher profits in relation to its investments.
How does a reduction in the ROCE of Cardlytics affect the company?
A decrease in ROCE of Cardlytics can be an indicator of deteriorated efficiency of the company, indicating that it is generating lower profits in relation to its investments.
What are some factors that can influence the ROCE of Cardlytics?
Some factors that can affect Cardlytics's ROCE include efficiency in managing assets, profitability of investments, cost efficiency, and market conditions.
Why is the ROCE of Cardlytics so important for investors?
The ROCE of Cardlytics is important for investors as it is an indicator of the company's efficiency and shows how successful the company is in relation to its investments. A high ROCE can indicate strong financial performance of the company.
What strategic measures can Cardlytics take to improve the ROCE?
To improve the ROCE, Cardlytics can take measures such as increasing efficiency in asset management, optimizing investments, cost savings, and exploring new revenue sources. It is important for the company to conduct a thorough review of its operations to determine the best strategic actions to improve the ROCE.
How much dividend does Cardlytics pay?
Over the past 12 months, Cardlytics paid a dividend of . This corresponds to a dividend yield of about . For the coming 12 months, Cardlytics is expected to pay a dividend of 0 USD.
What is the dividend yield of Cardlytics?
The current dividend yield of Cardlytics is .
When does Cardlytics pay dividends?
Cardlytics pays a quarterly dividend. This is distributed in the months of .
How secure is the dividend of Cardlytics?
Cardlytics paid dividends every year for the past 0 years.
What is the dividend of Cardlytics?
For the upcoming 12 months, dividends amounting to 0 USD are expected. This corresponds to a dividend yield of 0 %.
In which sector is Cardlytics located?
Cardlytics is assigned to the 'Communication' sector.
Wann musste ich die Aktien von Cardlytics kaufen, um die vorherige Dividende zu erhalten?
To receive the latest dividend of Cardlytics from 10/3/2024 amounting to 0 USD, you needed to have the stock in your portfolio before the ex-date on 10/3/2024.
When did Cardlytics pay the last dividend?
The last dividend was paid out on 10/3/2024.
What was the dividend of Cardlytics in the year 2023?
In the year 2023, Cardlytics distributed 0 USD as dividends.
In which currency does Cardlytics pay out the dividend?
The dividends of Cardlytics are distributed in USD.
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Andere Kennzahlen von Cardlytics
Our stock analysis for Cardlytics Revenue stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Cardlytics Revenue. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.
