Cardlytics Equity 2024

Cardlytics Aktienanalyse

What does Cardlytics do?

Cardlytics Inc is an Atlanta, Georgia-based adtech company that has developed a proprietary online purchase data platform, allowing advertisers to conduct targeted advertising campaigns based on consumer interests and shopping behavior. The company was founded in 2008 by Scott Grimes and Lynne Laube, with the goal of launching the loyalty program "Cardlytics Rewards". The program offered bank customers discounts and rewards for purchases at popular retailers. However, the company quickly shifted its focus to developing its online purchase data platform, which is now the core business of the company. Cardlytics' business model is based on banks (such as Wells Fargo or Bank of America) being able to offer their customers personalized ads based on their shopping behavior. Cardlytics works with these banks to capture and analyze their transaction data without collecting personal identifiable information. The data is then used to provide personalized advertising campaigns across various digital channels (such as mobile apps, email, online advertising). Cardlytics operates in three segments: Bank Partnerships, Direct and Native Advertising, and Analytics and Insights. Bank Partnerships is the largest segment and represents the main revenue source for the company. In this segment, Cardlytics works with over 2,000 banks in the US, as well as in the UK, Australia, and Canada, to provide personalized advertising campaigns for their customers. The Direct and Native Advertising segment of Cardlytics includes partnerships with retailers and brands that advertise on Cardlytics' online purchase data platform. These ads are delivered directly to consumers who have recently shopped at one of the participating retailers. Native advertising includes placements in shopping bags, receipts, and other transaction-related emails. Direct advertising includes ads placed in digital channels such as social media and mobile applications. Cardlytics' Analytics and Insights segment provides insights into consumer shopping behavior. This includes data analytics, reports, and dashboards that give retailers and brands an overview of the effectiveness of their advertising campaigns and help them optimize their advertising strategy. Cardlytics' platform offers several products. One of the main products is purchase data analytics, where the company collects and analyzes transaction data to gain a better understanding of how consumers shop and what products they prefer. Another main product is offering personalized advertising campaigns based on consumer purchase data and interests. Cardlytics also offers a tracking platform that allows advertisers and retailers to track ad performance and return on investment. With this tracking platform, clients can see how their ads are influencing consumers, which consumers are responding to which ads, and how the ad campaign can be optimized to improve results. Overall, Cardlytics has a unique position in the adtech industry, as it can offer personalized advertising based on transaction data. The company has built partnerships with a variety of banks and retailers and offers a wide range of products and services to meet the needs of its clients. Cardlytics ist eines der beliebtesten Unternehmen auf Eulerpool.com.

Equity Details

Analyzing Cardlytics's Equity

Cardlytics's equity represents the ownership interest in the company, calculated as the difference between total assets and total liabilities. It reflects the residual claim by shareholders on the company’s assets after all debts have been paid. Understanding Cardlytics's equity is essential for assessing its financial health, stability, and value to shareholders.

Year-to-Year Comparison

Evaluating Cardlytics's equity over successive years offers insights into the company's growth, profitability, and capital structure. Increasing equity indicates an enhancement in net assets and financial health, while decreasing equity could point to rising debts or operational challenges.

Impact on Investments

Cardlytics's equity is a crucial element for investors, influencing the company's leverage, risk profile, and return on equity (ROE). Higher equity levels generally suggest lower risk and enhanced financial stability, making the company a potentially attractive investment opportunity.

Interpreting Equity Fluctuations

Fluctuations in Cardlytics’s equity can arise from various factors, including changes in net income, dividend payments, and issuance or buyback of shares. Investors analyze these shifts to gauge the company's financial performance, operational efficiency, and strategic financial management.

Frequently Asked Questions about Cardlytics stock

What is the equity of Cardlytics this year?

Cardlytics has equity of 134.8 M USD this year.

What was the equity of Cardlytics compared to the previous year?

The equity of Cardlytics has increased/decreased by -36.3% decreased compared to the previous year.

What impact does a high equity have on investors of Cardlytics?

A high equity is advantageous for investors of Cardlytics as it is an indicator of the company's financial stability and its ability to manage risks and challenges.

What impact does low equity have on investors of Cardlytics?

A low equity can be a risk for investors of Cardlytics, as it can put the company in a weaker financial position and impair its ability to manage risks and challenges.

How does an increase in equity of Cardlytics affect the company?

An increase in equity of Cardlytics can strengthen the company's financial position and improve its ability to make investments in the future.

How does a reduction in the equity of Cardlytics affect the company?

A reduction in equity of Cardlytics can affect the financial situation of the company and lead to a higher dependence on debt capital.

What are some factors that influence the equity of Cardlytics?

Some factors that can affect the equity of Cardlytics include profits, dividend payments, capital increases, and acquisitions.

Why is the equity of Cardlytics so important for investors?

The equity of Cardlytics is important for investors as it is an indicator of the financial strength of the company and can be an indication of how well the company is able to fulfill its financial obligations.

What strategic measures can Cardlytics take to change the equity?

To change equity, Cardlytics can take various measures such as increasing profits, conducting capital increases, reducing expenses, and acquiring companies. It is important for the company to perform a thorough review of its financial situation to determine the best strategic actions to modify its equity.

How much dividend does Cardlytics pay?

Over the past 12 months, Cardlytics paid a dividend of . This corresponds to a dividend yield of about . For the coming 12 months, Cardlytics is expected to pay a dividend of 0 USD.

What is the dividend yield of Cardlytics?

The current dividend yield of Cardlytics is .

When does Cardlytics pay dividends?

Cardlytics pays a quarterly dividend. This is distributed in the months of .

How secure is the dividend of Cardlytics?

Cardlytics paid dividends every year for the past 0 years.

What is the dividend of Cardlytics?

For the upcoming 12 months, dividends amounting to 0 USD are expected. This corresponds to a dividend yield of 0 %.

In which sector is Cardlytics located?

Cardlytics is assigned to the 'Communication' sector.

Wann musste ich die Aktien von Cardlytics kaufen, um die vorherige Dividende zu erhalten?

To receive the latest dividend of Cardlytics from 8/7/2024 amounting to 0 USD, you needed to have the stock in your portfolio before the ex-date on 8/7/2024.

When did Cardlytics pay the last dividend?

The last dividend was paid out on 8/7/2024.

What was the dividend of Cardlytics in the year 2023?

In the year 2023, Cardlytics distributed 0 USD as dividends.

In which currency does Cardlytics pay out the dividend?

The dividends of Cardlytics are distributed in USD.