What is the level of liabilities of Cardlytics this year?
Cardlytics has a debt balance of 439.35 M USD this year.
Cardlytics Liabilities 2024
Cardlytics Liabilities
439.35 M USD
Ticker
CDLX
ISIN
US14161W1053
WKN
A2JDMC
In 2024, Cardlytics's total liabilities amounted to 439.35 M USD, a -8.39% difference from the 479.6 M USD total liabilities in the previous year.
Cardlytics Aktienanalyse
What does Cardlytics do?
Cardlytics Inc is an Atlanta, Georgia-based adtech company that has developed a proprietary online purchase data platform, allowing advertisers to conduct targeted advertising campaigns based on consumer interests and shopping behavior. The company was founded in 2008 by Scott Grimes and Lynne Laube, with the goal of launching the loyalty program "Cardlytics Rewards". The program offered bank customers discounts and rewards for purchases at popular retailers. However, the company quickly shifted its focus to developing its online purchase data platform, which is now the core business of the company. Cardlytics' business model is based on banks (such as Wells Fargo or Bank of America) being able to offer their customers personalized ads based on their shopping behavior. Cardlytics works with these banks to capture and analyze their transaction data without collecting personal identifiable information. The data is then used to provide personalized advertising campaigns across various digital channels (such as mobile apps, email, online advertising). Cardlytics operates in three segments: Bank Partnerships, Direct and Native Advertising, and Analytics and Insights. Bank Partnerships is the largest segment and represents the main revenue source for the company. In this segment, Cardlytics works with over 2,000 banks in the US, as well as in the UK, Australia, and Canada, to provide personalized advertising campaigns for their customers. The Direct and Native Advertising segment of Cardlytics includes partnerships with retailers and brands that advertise on Cardlytics' online purchase data platform. These ads are delivered directly to consumers who have recently shopped at one of the participating retailers. Native advertising includes placements in shopping bags, receipts, and other transaction-related emails. Direct advertising includes ads placed in digital channels such as social media and mobile applications. Cardlytics' Analytics and Insights segment provides insights into consumer shopping behavior. This includes data analytics, reports, and dashboards that give retailers and brands an overview of the effectiveness of their advertising campaigns and help them optimize their advertising strategy. Cardlytics' platform offers several products. One of the main products is purchase data analytics, where the company collects and analyzes transaction data to gain a better understanding of how consumers shop and what products they prefer. Another main product is offering personalized advertising campaigns based on consumer purchase data and interests. Cardlytics also offers a tracking platform that allows advertisers and retailers to track ad performance and return on investment. With this tracking platform, clients can see how their ads are influencing consumers, which consumers are responding to which ads, and how the ad campaign can be optimized to improve results. Overall, Cardlytics has a unique position in the adtech industry, as it can offer personalized advertising based on transaction data. The company has built partnerships with a variety of banks and retailers and offers a wide range of products and services to meet the needs of its clients. Cardlytics ist eines der beliebtesten Unternehmen auf Eulerpool.com.Liabilities Details
Assessing Cardlytics's Liabilities
Cardlytics's liabilities constitute the company's financial obligations and debts owed to external parties and stakeholders. They are categorized into current liabilities, due within a year, and long-term liabilities, which are due over a longer period. A detailed assessment of these liabilities is crucial for evaluating Cardlytics's financial stability, operational efficiency, and long-term viability.
Year-to-Year Comparison
By comparing Cardlytics's liabilities year-over-year, investors can identify trends, shifts, and anomalies in the company’s financial positioning. A decrease in total liabilities often signals financial strengthening, while an increase might indicate enhanced investments, acquisitions, or potential financial strain.
Impact on Investments
Cardlytics's total liabilities play a significant role in determining the company's leverage and risk profile. Investors and analysts examine this aspect meticulously to ascertain the firm’s ability to meet its financial obligations, which influences investment attractiveness and credit ratings.
Interpreting Liability Fluctuations
Shifts in Cardlytics’s liability structure indicate changes in its financial management and strategy. A reduction in liabilities reflects efficient financial management or debt payoffs, while an increase may suggest expansion, acquisition activities, or accruing operational expenses, each carrying distinct implications for investors.
Frequently Asked Questions about Cardlytics stock
What were the liabilities of Cardlytics compared to the previous year?
The liabilities of Cardlytics have increased by -8.39% dropped compared to the previous year.
What are the consequences of high debt for investors of Cardlytics?
High liabilities can pose a risk for investors of Cardlytics, as they can weaken the company's financial position and impair its ability to meet its obligations.
What consequences do low liabilities have for investors in Cardlytics?
Low liabilities mean that Cardlytics has a strong financial position and is able to meet its obligations without overburdening its finances.
How does an increase in liabilities of Cardlytics affect the company?
An increase in liabilities of Cardlytics can lead to the company having more obligations and potentially find it more difficult to meet its financial commitments.
How does a reduction in the liabilities of Cardlytics affect the company?
A decrease in the liabilities of Cardlytics can lead to the company having fewer obligations and a stronger financial position, which can make it easier for the company to fulfill its financial commitments.
What are some factors that influence the liabilities of Cardlytics?
Some factors that can influence the liabilities of Cardlytics include investments, acquisitions, operating costs, and sales development.
Why is the level of liabilities of Cardlytics so important for investors?
The liabilities of Cardlytics are important for investors as they serve as an indicator of the company's financial stability and provide investors with information on how the company meets its financial obligations.
What strategic measures can Cardlytics take to modify the liabilities?
To change its liabilities, Cardlytics can take measures such as cost savings, increasing revenue, selling assets, raising investments, or forming partnerships. It is important for the company to conduct a thorough review of its financial situation to choose the best strategic actions.
How much dividend does Cardlytics pay?
Over the past 12 months, Cardlytics paid a dividend of . This corresponds to a dividend yield of about . For the coming 12 months, Cardlytics is expected to pay a dividend of 0 USD.
What is the dividend yield of Cardlytics?
The current dividend yield of Cardlytics is .
When does Cardlytics pay dividends?
Cardlytics pays a quarterly dividend. This is distributed in the months of .
How secure is the dividend of Cardlytics?
Cardlytics paid dividends every year for the past 0 years.
What is the dividend of Cardlytics?
For the upcoming 12 months, dividends amounting to 0 USD are expected. This corresponds to a dividend yield of 0 %.
In which sector is Cardlytics located?
Cardlytics is assigned to the 'Communication' sector.
Wann musste ich die Aktien von Cardlytics kaufen, um die vorherige Dividende zu erhalten?
To receive the latest dividend of Cardlytics from 12/10/2024 amounting to 0 USD, you needed to have the stock in your portfolio before the ex-date on 12/10/2024.
When did Cardlytics pay the last dividend?
The last dividend was paid out on 12/10/2024.
What was the dividend of Cardlytics in the year 2023?
In the year 2023, Cardlytics distributed 0 USD as dividends.
In which currency does Cardlytics pay out the dividend?
The dividends of Cardlytics are distributed in USD.
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Andere Kennzahlen von Cardlytics
Our stock analysis for Cardlytics Revenue stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Cardlytics Revenue. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.
