What is the Return on Assets (ROA) of Cardlytics this year?
The Return on Assets (ROA) of Cardlytics is -0.23 undefined this year.
Cardlytics ROA 2025
Cardlytics ROA
-0.23
Ticker
CDLX
ISIN
US14161W1053
WKN
A2JDMC
In 2025, Cardlytics's return on assets (ROA) was -0.23, a -65.15% increase from the -0.67 ROA in the previous year.
Cardlytics Aktienanalyse
What does Cardlytics do?
Cardlytics Inc is an Atlanta, Georgia-based adtech company that has developed a proprietary online purchase data platform, allowing advertisers to conduct targeted advertising campaigns based on consumer interests and shopping behavior. The company was founded in 2008 by Scott Grimes and Lynne Laube, with the goal of launching the loyalty program "Cardlytics Rewards". The program offered bank customers discounts and rewards for purchases at popular retailers. However, the company quickly shifted its focus to developing its online purchase data platform, which is now the core business of the company. Cardlytics' business model is based on banks (such as Wells Fargo or Bank of America) being able to offer their customers personalized ads based on their shopping behavior. Cardlytics works with these banks to capture and analyze their transaction data without collecting personal identifiable information. The data is then used to provide personalized advertising campaigns across various digital channels (such as mobile apps, email, online advertising). Cardlytics operates in three segments: Bank Partnerships, Direct and Native Advertising, and Analytics and Insights. Bank Partnerships is the largest segment and represents the main revenue source for the company. In this segment, Cardlytics works with over 2,000 banks in the US, as well as in the UK, Australia, and Canada, to provide personalized advertising campaigns for their customers. The Direct and Native Advertising segment of Cardlytics includes partnerships with retailers and brands that advertise on Cardlytics' online purchase data platform. These ads are delivered directly to consumers who have recently shopped at one of the participating retailers. Native advertising includes placements in shopping bags, receipts, and other transaction-related emails. Direct advertising includes ads placed in digital channels such as social media and mobile applications. Cardlytics' Analytics and Insights segment provides insights into consumer shopping behavior. This includes data analytics, reports, and dashboards that give retailers and brands an overview of the effectiveness of their advertising campaigns and help them optimize their advertising strategy. Cardlytics' platform offers several products. One of the main products is purchase data analytics, where the company collects and analyzes transaction data to gain a better understanding of how consumers shop and what products they prefer. Another main product is offering personalized advertising campaigns based on consumer purchase data and interests. Cardlytics also offers a tracking platform that allows advertisers and retailers to track ad performance and return on investment. With this tracking platform, clients can see how their ads are influencing consumers, which consumers are responding to which ads, and how the ad campaign can be optimized to improve results. Overall, Cardlytics has a unique position in the adtech industry, as it can offer personalized advertising based on transaction data. The company has built partnerships with a variety of banks and retailers and offers a wide range of products and services to meet the needs of its clients. Cardlytics ist eines der beliebtesten Unternehmen auf Eulerpool.com.ROA Details
Understanding Cardlytics's Return on Assets (ROA)
Cardlytics's Return on Assets (ROA) is a key performance indicator that measures the company's profitability in relation to its total assets. It is calculated by dividing the net income by the total assets. A higher ROA indicates efficient asset utilization to generate profits, reflecting managerial effectiveness and financial health.
Year-to-Year Comparison
Comparing Cardlytics's ROA year-over-year provides insights into the company’s operational efficiency and asset utilization trends. An increasing ROA demonstrates enhanced asset efficiency and profitability, while a declining ROA can indicate operational or financial challenges.
Impact on Investments
Investors consider Cardlytics's ROA as a crucial metric to evaluate the company’s profitability and efficiency. A higher ROA signifies that the company is effectively utilizing its assets to generate profits, making it a potentially attractive investment.
Interpreting ROA Fluctuations
Variations in Cardlytics’s ROA can be attributed to changes in net income, asset purchases, or operational efficiencies. Analyzing these fluctuations assists in assessing the company's financial performance, management efficiency, and strategic financial positioning.
Frequently Asked Questions about Cardlytics stock
What was the ROA of Cardlytics compared to the previous year?
The ROA of Cardlytics has increased by -65.15% compared to the previous year.
What consequences do high ROA have for investors of Cardlytics?
A high ROA is advantageous for investors of Cardlytics, as it indicates that the company efficiently utilizes its assets and generates good profits.
What are the consequences of low ROA for investors in Cardlytics?
A low ROA can be unfavorable for investors of Cardlytics as it indicates that the company is inefficiently utilizing its assets and may potentially achieve lower profits.
How does an increase in the ROA of Cardlytics affect the company?
An increase in ROA of Cardlytics can be an indicator of improved efficiency in asset utilization and higher profitability.
How does a reduction in ROA of Cardlytics impact the company?
A reduction in the ROA of Cardlytics can be an indicator of lower asset efficiency and profitability.
What are some factors that can influence the ROA of Cardlytics?
Some factors that can influence the ROA of Cardlytics include revenue, operating costs, asset structure, and industry average.
Why is the ROA of Cardlytics important for investors?
The ROA of Cardlytics is important for investors as it is an indicator of the company's profitability and efficiency in utilizing assets. It provides investors with information on how well the company utilizes its resources to generate profits.
What strategic measures can Cardlytics take to improve ROA?
To improve ROA, Cardlytics can take measures such as cost savings, revenue growth, optimizing asset structure, and diversifying its business activities. It is important for the company to conduct a thorough review of its financial situation to determine the best strategic measures to improve ROA.
How much dividend does Cardlytics pay?
Over the past 12 months, Cardlytics paid a dividend of . This corresponds to a dividend yield of about . For the coming 12 months, Cardlytics is expected to pay a dividend of 0 USD.
What is the dividend yield of Cardlytics?
The current dividend yield of Cardlytics is .
When does Cardlytics pay dividends?
Cardlytics pays a quarterly dividend. This is distributed in the months of .
How secure is the dividend of Cardlytics?
Cardlytics paid dividends every year for the past 0 years.
What is the dividend of Cardlytics?
For the upcoming 12 months, dividends amounting to 0 USD are expected. This corresponds to a dividend yield of 0 %.
In which sector is Cardlytics located?
Cardlytics is assigned to the 'Communication' sector.
Wann musste ich die Aktien von Cardlytics kaufen, um die vorherige Dividende zu erhalten?
To receive the latest dividend of Cardlytics from 1/12/2025 amounting to 0 USD, you needed to have the stock in your portfolio before the ex-date on 1/12/2025.
When did Cardlytics pay the last dividend?
The last dividend was paid out on 1/12/2025.
What was the dividend of Cardlytics in the year 2024?
In the year 2024, Cardlytics distributed 0 USD as dividends.
In which currency does Cardlytics pay out the dividend?
The dividends of Cardlytics are distributed in USD.
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Andere Kennzahlen von Cardlytics
Our stock analysis for Cardlytics Revenue stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Cardlytics Revenue. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.
