Apex Global Brands AAQS 2024

What does Apex Global Brands do?

Apex Global Brands Inc is a US-American company operating in the textile and apparel industry. The company was founded in 2014 and is based in New York City. History Apex Global Brands Inc emerged from the merger of two companies: The Cherokee Group, a brand management firm, and The Accessory Network, a wholesaler of leather goods, shoes, and jewelry. Both companies have a long history in the fashion industry. The Cherokee Group was founded in 1973 and is a leading provider of brand licenses. They aim to enhance the consumer experience by delivering high-quality products. The Accessory Network, formerly known as Cipriani Accessories, was established in New York City in 1990. They are a wholesaler for accessories and shoes, distributing their products to retailers worldwide. Business Model The business model of Apex Global Brands Inc is to find licensees who represent their brands and manufacture and sell their products. The company owns a portfolio of well-known brands, including Cherokee, Liz Lange, Hi-Tec, Magnum, Interceptor, and Tony Hawk. They seek partners to represent the company's brands in various markets and product categories, from apparel to shoes to accessories and stationery. Apex Global Brands Inc provides support to its licensees in the areas of marketing, sales, and design, ensuring that the products meet the expectations of its brands. They work closely with their licensees to ensure that their products meet high-quality standards and cater to the target audience. Divisions and Products Apex Global Brands Inc is divided into several divisions that focus on different product categories, including apparel, shoes, accessories, stationery, and other products. The Cherokee brand is known for its comfortable, everyday clothing worn by women, men, and children. The Liz Lange line specializes in maternity wear, while Hi-Tec and Magnum focus on sportswear and shoes. The company also distributes shoes and accessories focused on outdoor and work areas. For example, Interceptor produces safety shoes and boots, and the Tony Hawk brand includes writing pads, notebooks, pens, and other writing instruments. Conclusion Overall, Apex Global Brands Inc is a company dedicated to supplying its customers with high-quality products and brands. The business model is designed to provide the services and support that their licensees need to successfully market their brand and products. The diversity of products and brands owned by the company, as well as the support systems it provides for its partners, have contributed to its success in the textile and apparel industry. Apex Global Brands ist eines der beliebtesten Unternehmen auf Eulerpool.com.