Porsche Advances Software Development with Partner

3/28/2024, 9:00 AM

Porsche enters strategic alliance with US software developer Applied Intuition: A forward-looking move.

Porsche Leverages Silicon Valley Software Expertise, Forms Strategic Partnership with US-Based Applied Intuition, a Vehicle Software Developer

With this collaboration, the Volkswagen subsidiary aims to expand its software development capabilities in order to increase its share of self-developed software and reduce dependencies on suppliers with black-box solutions. This partnership promises Porsche access to essential know-how in the development, implementation, and updatability of vehicle software, an area that is becoming increasingly important in the latest generations of vehicles.

For automobile manufacturers, integrating and regularly updating software from various suppliers poses a challenge. Qasar Younis, co-founder and CEO of Applied Intuition, emphasizes the differences between software and AI development and traditional hardware-based vehicle development. "Integrating and updating different software and AI components can be very demanding. Here we offer the necessary support with our expertise as an AI-First software company," explains Younis.

The strategic partnership between Porsche and Applied Intuition marks a significant step for Porsche towards greater independence in software development. The collaboration underscores the sports car manufacturer's ambition to remain a leader in a market where software plays an increasingly key role. In XETRA trading, the positive response to this news was reflected, with the Porsche stock closing 0.75 percent higher at 93.58 euros.

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