Starbucks ROCE 2024

What does Starbucks do?

The Starbucks Corporation is an American company headquartered in Seattle, Washington, specializing in the production and sale of coffee, tea, and other beverages, as well as snacks. The company was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker and now has over 33,000 stores in 84 countries worldwide. Starbucks began in a small shop in Seattle, where the three founders decided to sell high-quality coffee and tea. They named the company after the main character in the novel "Moby Dick". In the 1980s, Starbucks quickly expanded into various US cities and eventually became one of the world's most well-known coffee brands. The business model of Starbucks is based on the idea of creating a cozy and appealing environment where customers can enjoy their coffee and tea beverages. The company uses only high-quality coffee beans and tea leaves and offers customers a variety of drinks and snacks, including coffee specialties such as cappuccino, latte, americano, and frappuccino, as well as various types of tea, smoothies, and pastries. To enhance the customer experience, Starbucks extensively trains its employees in coffee and tea preparation and places great emphasis on customer service. Starbucks is divided into various divisions, including the stores, licensed stores, and retail stores. The stores are the most well-known brand of Starbucks and are typically found in shopping malls, airports, or near office buildings. The licensed stores are franchise businesses or joint ventures with local partners who have the right to use the Starbucks brand and sell the products. The retail stores are specialty stores that sell Starbucks products and equipment and are often found in shopping malls or street markets. Over the years, Starbucks has introduced many successful products, including the frappuccino, a chilled coffee beverage, the pumpkin spice latte, a seasonal coffee beverage with pumpkin flavor, and the Starbucks Via instant coffee packets, which allow customers to brew their favorite coffee at home. The company has also introduced a range of milk alternatives, such as soy milk, almond milk, and oat milk, to cater to customers who prefer alternative dairy products. In recent years, Starbucks has steadily increased its sustainability efforts and has committed to being carbon positive by 2030 without compromising on yield and growth. Currently, Starbucks is advocating for the use of reusable cups and reducing waste by eliminating disposable plastic straws from its stores and outlets worldwide. Overall, Starbucks has a strong presence in the coffee and tea industry and is known for its high-quality products and excellent customer service. The company has also been committed to sustainability efforts in recent years to have a positive impact on the environment. The brand will continue to expand globally and enhance its customer experience to maintain its status as one of the world's most well-known coffee brands. Starbucks ist eines der beliebtesten Unternehmen auf Eulerpool.com.