Nexxen International PE 2024

Ko dara Nexxen International?

Tremor International Ltd. (formerly Taptica International Ltd.) is a global advertising and marketing company based in Tel Aviv, Israel. The company was founded in 2012 and has been listed on the London Stock Exchange since 2017. It specializes in data-driven mobile advertising and offers a range of services and products that enable advertisers to display targeted advertisements on mobile devices. Tremor International's business model is based on the processing and analysis of user data. The company collects data on the behavior of mobile device users to create accurate profiles, which it then uses for targeted mobile advertising. Tremor International works with a variety of data partners to ensure that the data it uses is of high quality and legally compliant. The company operates in three different business segments: Tremor Video, Tremor Labs, and RhythmOne. Tremor Video is the largest business segment and provides customers with a platform for data-driven mobile advertising. Through Tremor Video, advertisers can seamlessly programmatically display their advertisements and reach their target audience based on geographic data, device types, user behavior, and other factors. Tremor Labs is Tremor International's research and development department. Here, new technologies and ideas are developed to help the company expand its offerings and better serve its customers. Tremor Labs works closely with industry partners to ensure that it stays up to date with the latest technology. RhythmOne is a business segment that Tremor International acquired in 2019 through the acquisition of the British digital marketing company RhythmOne. RhythmOne offers a wide portfolio of advertising formats and inventories for desktop and mobile devices, complementing Tremor International's offerings. Tremor International's key products include Tremor Video DSP, the SSP platform PubNative, and the data service Alchemy. Tremor Video DSP is a platform for automated mobile advertising that allows customers to run campaigns based on audience profiles. The SSP platform PubNative provides advertisers with a fast and easy way to display in-app advertising, while the data service Alchemy helps customers optimize their audience profiles. Tremor International has experienced strong growth in recent years and operates globally today. The company has offices in North America, Europe, and Asia and employs over 400 people. In 2018, Tremor International's revenue was $280 million. Overall, Tremor International is an innovative and successful company specializing in data-driven mobile advertising. With strong growth prospects and a wide range of products and services, it is well positioned to continue expanding in the coming years and establish itself as a key player in the mobile advertising industry. Nexxen International ist eines der beliebtesten Unternehmen auf Eulerpool.com.