Zumiez ROCE 2024

Hvad gør Zumiez?

Zumiez Inc is an American company that is mainly active in the skateboarding and snowboarding culture. The company was founded in 1978 in Seattle and now has over 700 stores worldwide, mostly located in shopping malls. Zumiez specializes in selling clothing and accessories for teenagers and young adults, including popular brands such as Vans, Element, and Thrasher. The history of Zumiez goes back to its founder Tom Campion, who started selling skateboards during his college years in the early 1970s. This idea later led to the opening of the first Zumiez store in Seattle, which gained popularity in the 1980s as skateboarding and snowboarding became more popular among youth. In response to this trend, Zumiez shifted its focus to selling streetwear and other accessories. In the 1990s, the company expanded through acquisitions of smaller companies before going public in 2005. Zumiez's business model is based on understanding the preferences and needs of teenagers and young adults and offering them an attractive range of trendy and functional clothing and accessories in its stores. Zumiez combines its own Bonfire and 710 brands with widely recognized brands. The stores are designed to provide a unique experience to encourage customers to stay longer. Zumiez also organizes its own music events and promotions and engages in various charitable projects. Zumiez consists of various divisions, including the retail stores, online shop, and the sale of winter sports equipment and shoes. The online shop offers almost all products available in the physical stores, allowing Zumiez to reach its customers worldwide and stay up to date with current trends. The company also utilizes social media platforms like Facebook and Instagram for marketing purposes. Zumiez is considered indispensable by many customers. With its wide range of streetwear and comprehensive winter sports offerings, Zumiez has attracted a loyal audience. The company is also known for offering high quality products at an affordable price. In its stores, Zumiez offers a wide range of products ranging from clothing like t-shirts, hoodies, jackets, and pants to accessories such as sunglasses, backpacks, and belts. There is also a large selection of shoes available. The product range includes not only skateboarding and snowboarding gear, but also products that fit into everyday life. Customers can find everything they need to look trendy both in and outside the skateboarding and snowboarding scene. Overall, Zumiez offers an interesting business model with a diverse range of products, comprehensive service, and a unique shopping experience that caters to youth and young adult culture. The company has established itself firmly in the scene and made a name for itself. The success of Zumiez is evident in the large number of stores it has established worldwide. Zumiez ist eines der beliebtesten Unternehmen auf Eulerpool.com.