The Kellogg Company is an American company specializing in the production of breakfast cereals and other grain products. It was founded in 1906 by brothers Will Keith Kellogg and John Harvey Kellogg, initially focusing on healthy food and vegetarian diets. The company's roots go back even further, with John Harvey Kellogg establishing the Battle Creek Sanitarium in 1895, where he treated patients with health-promoting methods and developed various grain products. After a dispute between the brothers, Will Keith Kellogg left the sanitarium and founded his own company, which later merged with the Sanitas Food Company to become the Kellogg Company. The company's business model is based on a long tradition of healthy grain products. They offer a variety of products including cereal, oats, cornflakes, granola bars, and Pop-Tarts. Kellogg also produces vegan and gluten-free foods. One of its main goals is to make their products as healthy as possible, using natural ingredients and avoiding artificial flavors and preservatives. The Kellogg Company is divided into different divisions for efficient management and production of its products. These divisions include Kellogg International (responsible for international distribution), Kellogg North America (focused on the North American market), Kellogg Europe, Kellogg Latin America, and Kellogg Asia-Pacific. Over the years, the Kellogg Company has introduced a variety of products, including bestsellers like cornflakes, Special K, Frosted Flakes, and Rice Krispies. They have also expanded their product range to meet the growing demand for healthy and natural foods, acquiring brands like Kashi, Bear Naked, and Rxbar. In recent years, the company has increasingly focused on health and sustainability, striving to increase the use of biodegradable packaging materials and minimize the environmental impact of production and transportation. Overall, the Kellogg Company has been continuing its mission to produce healthy grain-based foods for over a century. With a wide range of products and divisions worldwide, it has become one of the most well-known and respected brands in the cereal industry. Kellanova er et af de mest populære selskaber på Eulerpool.com.