In 2024, WPP's return on capital employed (ROCE) was 0.16, a -57.37% increase from the 0.37 ROCE in the previous year.

WPP Aktienanalyse

What does WPP do?

The company WPP PLC is a globally leading provider of advertising and marketing services. It was founded in London in 1971 by Martin Sorrell, who was CEO until 2018. Today, WPP operates in over 100 countries and employs over 130,000 people. WPP's business model is based on accompanying clients in all phases of the marketing process. The company is fundamentally different from its competitors, who are usually only active in specific areas of marketing. WPP is also not a manufacturer of advertising materials but works with external partners and service providers. The company is divided into various divisions. The largest is "Advertising & Media Investment Management," where classical advertising and media such as TV commercials or magazine ads, as well as the purchase of advertising space on platforms like Facebook or Google, are bundled. Another division is "Data Investment Management," where WPP's experts focus on data collection and analysis. This allows clients to better identify and understand their target groups and markets. In the PR & Public Affairs division, WPP supports its clients in communicating with the public and political decision-makers. In the "Branding & Identity, Healthcare, and Specialist Communications" division, the focus is on brand-building and specialized marketing solutions for specific industries. WPP is also active in areas such as healthcare and government campaigns. WPP offers a wide range of products to provide individual solutions to its clients. These include creative services, market research, insights tools, digital technologies, and event management. Customized teams are often formed for large clients, which work directly on-site or in a decentralized manner. WPP's client base ranges from multinational corporations such as Coca-Cola, Procter & Gamble, and Ford to medium-sized companies and non-profit organizations. Innovation and technological developments play an important role at WPP. The company continuously invests in new tools and systems and also collaborates with technology startups. For example, WPP's digital unit, Wunderman Thompson, has acquired the technology company Zipline Interactive, which specializes in augmented reality. Through further acquisitions and partnerships, WPP also aims to expand its market position in the areas of artificial intelligence and data analysis. Overall, WPP is an important player in the advertising and marketing industry. Due to its broad portfolio in various segments and its global presence, the company has good conditions to be successful in the future. WPP ist eines der beliebtesten Unternehmen auf Eulerpool.com.

ROCE Details

Unraveling WPP's Return on Capital Employed (ROCE)

WPP's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing WPP's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

WPP's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in WPP’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about WPP stock

What is the ROCE (Return on Capital Employed) of WPP this year?

The ROCE of WPP is 0.16 undefined this year.

How has the ROCE (Return on Capital Employed) of WPP developed compared to the previous year?

The ROCE of WPP has increased by -57.37% decreased compared to the previous year.

What does a high ROCE (Return on Capital Employed) mean for investors of WPP?

A high Return on Capital Employed (ROCE) indicates that WPP has efficient capital utilization and is able to achieve a higher return on its invested capital. This can be appealing to investors.

What does a low ROCE (Return on Capital Employed) mean for investors of WPP?

A low ROCE (Return on Capital Employed) can indicate that WPP has an inefficient utilization of its capital and may have difficulty in achieving a satisfactory return on its invested capital. This can be uncertain or unattractive for investors.

How does an increase in ROCE from WPP impact the company?

An increase in the ROCE of WPP can be an indicator of improved company efficiency and show that it is achieving higher profits in relation to its investments.

How does a reduction in the ROCE of WPP affect the company?

A decrease in ROCE of WPP can be an indicator of deteriorated efficiency of the company, indicating that it is generating lower profits in relation to its investments.

What are some factors that can influence the ROCE of WPP?

Some factors that can affect WPP's ROCE include efficiency in managing assets, profitability of investments, cost efficiency, and market conditions.

Why is the ROCE of WPP so important for investors?

The ROCE of WPP is important for investors as it is an indicator of the company's efficiency and shows how successful the company is in relation to its investments. A high ROCE can indicate strong financial performance of the company.

What strategic measures can WPP take to improve the ROCE?

To improve the ROCE, WPP can take measures such as increasing efficiency in asset management, optimizing investments, cost savings, and exploring new revenue sources. It is important for the company to conduct a thorough review of its operations to determine the best strategic actions to improve the ROCE.

How much dividend does WPP pay?

Over the past 12 months, WPP paid a dividend of 0.39 GBP . This corresponds to a dividend yield of about 4.54 %. For the coming 12 months, WPP is expected to pay a dividend of 0.42 GBP.

What is the dividend yield of WPP?

The current dividend yield of WPP is 4.54 %.

When does WPP pay dividends?

WPP pays a quarterly dividend. This is distributed in the months of July, November, July, November.

How secure is the dividend of WPP?

WPP paid dividends every year for the past 25 years.

What is the dividend of WPP?

For the upcoming 12 months, dividends amounting to 0.42 GBP are expected. This corresponds to a dividend yield of 4.89 %.

In which sector is WPP located?

WPP is assigned to the 'Communication' sector.

Wann musste ich die Aktien von WPP kaufen, um die vorherige Dividende zu erhalten?

To receive the latest dividend of WPP from 11/1/2024 amounting to 0.15 GBP, you needed to have the stock in your portfolio before the ex-date on 10/10/2024.

When did WPP pay the last dividend?

The last dividend was paid out on 11/1/2024.

What was the dividend of WPP in the year 2023?

In the year 2023, WPP distributed 0.337 GBP as dividends.

In which currency does WPP pay out the dividend?

The dividends of WPP are distributed in GBP.

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Andere Kennzahlen von WPP

Our stock analysis for WPP Revenue stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of WPP Revenue. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.