In 2024, WPP's EBIT was 1.64 B GBP, a 208.29% increase from the 531 M GBP EBIT recorded in the previous year.

The WPP EBIT history

YEAREBIT (undefined GBP)
2028e-
2027e-
2026e1.74
2025e1.67
2024e1.64
20230.53
20221.36
20211.23
2020-2.28
20191.3
20181.25
20171.91
20162.06
20151.63
20141.76
20131.43
20121.35
20111.25
20101.01
20090.79
20080.98
20070.85
20060.78
20050.65
20040.48

WPP Revenue, EBIT, Net Income

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Revenue
EBIT
Net Income
Details

Revenue, EBIT and Profit

Understanding Revenue, EBIT, and Income

Gain insights into WPP, a comprehensive overview of its financial performance can be obtained by analyzing the Revenue, EBIT, and Income chart. Revenue represents the total income generated by WPP from its primary operations, showcasing the company’s ability to attract and retain clients. EBIT, or Earnings Before Interest and Taxes, indicates the company’s operational profitability, free from the influence of tax and interest expenses. The Income section reflects WPP’s net earnings, an ultimate measure of its financial health and profitability.

Yearly Analysis and Comparisons

Observe the yearly bars to understand the annual performance and growth of WPP. Compare the Revenue, EBIT, and Income to evaluate the company’s efficiency and profitability. A higher EBIT compared to the previous year suggests an improvement in operational efficiency. Likewise, an increase in Income indicates enhanced overall profitability. Analyzing the year-to-year comparison assists investors in understanding the company’s growth trajectory and operational efficiency.

Utilizing Expectations for Investment

The expected values for the forthcoming years offer investors a glimpse into WPP’s anticipated financial performance. Analyzing these projections alongside historical data aids in making informed investment decisions. Investors can gauge the potential risks and returns, aligning their investment strategies accordingly to optimize profitability and mitigate risks.

Investment Insights

Leveraging the comparison between Revenue and EBIT helps in assessing WPP’s operational efficiency, while the Revenue and Income comparison reveals the net profitability after accounting for all expenses. Investors can derive valuable insights by meticulously analyzing these financial parameters, laying the foundation for strategic investment decisions aimed at capitalizing on WPP’s growth potential.

WPP Revenue, EBIT and net profit per share

DateWPP RevenueWPP EBITWPP Net Income
2028e14.13 B undefined0 undefined983.38 M undefined
2027e13.81 B undefined0 undefined961.61 M undefined
2026e13.33 B undefined1.74 B undefined1.03 B undefined
2025e12.88 B undefined1.67 B undefined973.75 M undefined
2024e12.97 B undefined1.64 B undefined954.45 M undefined
202314.84 B undefined531 M undefined110.4 M undefined
202214.43 B undefined1.36 B undefined682.7 M undefined
202112.8 B undefined1.23 B undefined637.7 M undefined
202012 B undefined-2.28 B undefined-2.97 B undefined
201913.23 B undefined1.3 B undefined844.1 M undefined
201813.05 B undefined1.25 B undefined824.6 M undefined
201715.8 B undefined1.91 B undefined1.82 B undefined
201614.39 B undefined2.06 B undefined1.4 B undefined
201512.24 B undefined1.63 B undefined1.16 B undefined
201411.53 B undefined1.76 B undefined1.08 B undefined
201311.02 B undefined1.43 B undefined937 M undefined
201210.37 B undefined1.35 B undefined823 M undefined
201110.02 B undefined1.25 B undefined840 M undefined
20109.33 B undefined1.01 B undefined586 M undefined
20098.68 B undefined792 M undefined438 M undefined
20087.48 B undefined977 M undefined439 M undefined
20076.19 B undefined850 M undefined466 M undefined
20065.91 B undefined781 M undefined436 M undefined
20055.37 B undefined653 M undefined364 M undefined
20044.3 B undefined483 M undefined292 M undefined

WPP stock margins

The WPP margin analysis displays the gross margin, EBIT margin, as well as the profit margin of WPP. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for WPP.
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Gross margin
EBIT margin
Profit margin
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Margin

Understanding Gross Margin

The gross margin, expressed as a percentage, delineates the gross profit made from the WPP's sales revenue. A higher gross margin percentage indicates that the WPP retains more revenue after accounting for the costs of goods sold. Investors use this metric to gauge financial health and operational efficiency, as well as to compare it with competitors and industry averages.

EBIT Margin Analysis

EBIT margin represents the WPP's earnings before interest and taxes. Analyzing the EBIT margin over different years provides insights into the operational profitability and efficiency, excluding the effects of financial leverage and tax structure. A growing EBIT margin over the years signifies improving operational performance.

Revenue Margin Insights

The revenue margin demonstrates the WPP's total revenue generated. When comparing the revenue margin year over year, investors can gauge the WPP's growth and market expansion. It is essential to compare the revenue margin with the gross and EBIT margins to understand the cost and profit structures better.

Interpreting Expectations

The expected values for gross, EBIT, and revenue margins provide future financial outlook of the WPP. Investors should compare these expectations with historical data to understand potential growth and risk factors. It is crucial to consider the underlying assumptions and methodologies used in projecting these expected values to make informed investment decisions.

Comparative Analysis

Comparing the gross, EBIT, and revenue margins, both yearly and over multiple years, enables investors to perform a comprehensive analysis of the WPP's financial health and growth prospects. Evaluating the trends and patterns in these margins helps in identifying strengths, weaknesses, and potential investment opportunities.

WPP Margin History

WPP Gross marginWPP Profit marginWPP EBIT marginWPP Profit margin
2028e16.97 %0 %6.96 %
2027e16.97 %0 %6.96 %
2026e16.97 %13.04 %7.76 %
2025e16.97 %12.97 %7.56 %
2024e16.97 %12.62 %7.36 %
202316.97 %3.58 %0.74 %
202217.59 %9.41 %4.73 %
202117.21 %9.6 %4.98 %
202016.79 %-18.98 %-24.72 %
201918.2 %9.79 %6.38 %
201819.07 %9.54 %6.32 %
201720.09 %12.07 %11.49 %
201621.13 %14.34 %9.73 %
201520.65 %13.34 %9.48 %
201487.3 %15.23 %9.34 %
201391.44 %12.97 %8.5 %
201291.73 %12.98 %7.93 %
201192.19 %12.44 %8.38 %
201091.75 %10.85 %6.28 %
200991.9 %9.12 %5.04 %
200893.74 %13.07 %5.87 %
200794.57 %13.74 %7.53 %
200694.97 %13.22 %7.38 %
200595.52 %12.15 %6.77 %
200494.74 %11.23 %6.79 %

WPP Aktienanalyse

What does WPP do?

The company WPP PLC is a globally leading provider of advertising and marketing services. It was founded in London in 1971 by Martin Sorrell, who was CEO until 2018. Today, WPP operates in over 100 countries and employs over 130,000 people. WPP's business model is based on accompanying clients in all phases of the marketing process. The company is fundamentally different from its competitors, who are usually only active in specific areas of marketing. WPP is also not a manufacturer of advertising materials but works with external partners and service providers. The company is divided into various divisions. The largest is "Advertising & Media Investment Management," where classical advertising and media such as TV commercials or magazine ads, as well as the purchase of advertising space on platforms like Facebook or Google, are bundled. Another division is "Data Investment Management," where WPP's experts focus on data collection and analysis. This allows clients to better identify and understand their target groups and markets. In the PR & Public Affairs division, WPP supports its clients in communicating with the public and political decision-makers. In the "Branding & Identity, Healthcare, and Specialist Communications" division, the focus is on brand-building and specialized marketing solutions for specific industries. WPP is also active in areas such as healthcare and government campaigns. WPP offers a wide range of products to provide individual solutions to its clients. These include creative services, market research, insights tools, digital technologies, and event management. Customized teams are often formed for large clients, which work directly on-site or in a decentralized manner. WPP's client base ranges from multinational corporations such as Coca-Cola, Procter & Gamble, and Ford to medium-sized companies and non-profit organizations. Innovation and technological developments play an important role at WPP. The company continuously invests in new tools and systems and also collaborates with technology startups. For example, WPP's digital unit, Wunderman Thompson, has acquired the technology company Zipline Interactive, which specializes in augmented reality. Through further acquisitions and partnerships, WPP also aims to expand its market position in the areas of artificial intelligence and data analysis. Overall, WPP is an important player in the advertising and marketing industry. Due to its broad portfolio in various segments and its global presence, the company has good conditions to be successful in the future. WPP ist eines der beliebtesten Unternehmen auf Eulerpool.com.

EBIT Details

Analyzing WPP's EBIT

WPP's Earnings Before Interest and Taxes (EBIT) represents the company's operating profit. It is calculated by deducting all operating expenses, including the cost of goods sold (COGS) and operating expenses, from the total revenue, but before accounting for interest and taxes. It provides insights into the company’s operational profitability, excluding the impacts of financing and tax structures.

Year-to-Year Comparison

A yearly comparison of WPP's EBIT can reveal trends in the company’s operational efficiency and profitability. An increase in EBIT over the years can indicate enhanced operational efficiency or growth in revenue, while a decrease might raise concerns about increased operating costs or declining sales.

Impact on Investments

WPP's EBIT is a significant metric for investors. A positive EBIT suggests that the company is generating enough revenue to cover its operating expenses, an essential aspect for assessing the company’s financial health and stability. Investors closely monitor EBIT to gauge the company’s profitability and potential for future growth.

Interpreting EBIT Fluctuations

Fluctuations in WPP’s EBIT can be due to variations in revenue, operating expenses, or both. An increasing EBIT indicates improved operational performance or increased sales, while a declining EBIT can signal rising operational costs or reduced revenue, prompting a need for strategic adjustments.

Frequently Asked Questions about WPP stock

How much did WPP achieve in EBIT for the current year?

In the current year, WPP has achieved an EBIT of 1.64 B GBP.

What is EBIT?

EBIT stands for Earnings Before Interest and Taxes and refers to the profit before interest and taxes of a company WPP.

How has the EBIT of WPP developed in recent years?

The EBIT of WPP has increased by 208.286% increased compared to the previous year.

What does EBIT mean for investors?

EBIT provides investors with insights into a company's profitability as it reflects the profit before interest expenses and taxes.

Why is EBIT an important indicator for investors?

Since EBIT provides a more direct insight into a company's profit than net income, it is an important indicator for investors to assess the profitability of a company.

Why do EBIT values fluctuate?

EBIT values can fluctuate as they are influenced by various factors, such as revenue, costs, and tax effects.

What role does tax burden play in EBIT?

Tax burdens have a direct impact on a company's EBIT, as they are deducted from the profit.

How is EBIT presented in the balance sheet of the company WPP?

The EBIT of WPP is listed in the income statement.

Can EBIT be used as a single indicator for evaluating a company?

EBIT is an important indicator for evaluating a company, but additional financial ratios should also be considered to get a comprehensive picture.

Why is EBIT not equal to net profit?

The net profit of a company includes taxes and interest, while EBIT represents the profit before interest and taxes.

How much dividend does WPP pay?

Over the past 12 months, WPP paid a dividend of 0.39 GBP . This corresponds to a dividend yield of about 4.56 %. For the coming 12 months, WPP is expected to pay a dividend of 0.42 GBP.

What is the dividend yield of WPP?

The current dividend yield of WPP is 4.56 %.

When does WPP pay dividends?

WPP pays a quarterly dividend. This is distributed in the months of July, November, July, November.

How secure is the dividend of WPP?

WPP paid dividends every year for the past 25 years.

What is the dividend of WPP?

For the upcoming 12 months, dividends amounting to 0.42 GBP are expected. This corresponds to a dividend yield of 4.9 %.

In which sector is WPP located?

WPP is assigned to the 'Communication' sector.

Wann musste ich die Aktien von WPP kaufen, um die vorherige Dividende zu erhalten?

To receive the latest dividend of WPP from 11/1/2024 amounting to 0.15 GBP, you needed to have the stock in your portfolio before the ex-date on 10/10/2024.

When did WPP pay the last dividend?

The last dividend was paid out on 11/1/2024.

What was the dividend of WPP in the year 2023?

In the year 2023, WPP distributed 0.337 GBP as dividends.

In which currency does WPP pay out the dividend?

The dividends of WPP are distributed in GBP.

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Andere Kennzahlen von WPP

Our stock analysis for WPP Revenue stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of WPP Revenue. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.