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YouGov Stock YOU.L

Price

2.03
Today +/-
-0.01
Today %
-0.26 %
P

YouGov stock price

Loading chart...
Weekly
Details

Price

ⓘ

Overview

The Quote Chart provides detailed and dynamic insights into the YouGov stock's performance, showcasing daily, weekly, or monthly aggregated quotes. Users can switch between different time frames to analyze the stock's progression meticulously and make informed investment decisions.

Intraday Feature

The intraday feature provides real-time data, allowing investors to view the YouGov stock’s price fluctuations within the trading day, facilitating timely and strategic investment decisions.

Total Return and Relative Price Change

View the total return of the YouGov stock to gauge its profitability over time. The relative price change, based on the first quote available in the selected timeframe, offers insights into the stock’s performance, assisting in evaluating its investment potential.

Interpretation and Investment

Utilize the comprehensive data presented in the Quote Chart to analyze YouGov's market trends, price movements, and potential returns. Make informed investment choices by comparing different time frames and evaluating intraday data for optimized portfolio management.

YouGov Stock Price History

DateYouGov Price
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2.21 undefined
2.40 undefined
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2.45 undefined
2.51 undefined
2.58 undefined
2.61 undefined
2.53 undefined
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2.40 undefined
2.36 undefined
2.37 undefined
2.44 undefined
2.51 undefined
2.43 undefined
2.43 undefined
2.45 undefined
2.46 undefined
2.50 undefined

YouGov Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

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  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Details

Revenue, EBIT and Profit

ⓘ

Understanding Revenue, EBIT, and Income

Gain insights into YouGov, a comprehensive overview of its financial performance can be obtained by analyzing the Revenue, EBIT, and Income chart. Revenue represents the total income generated by YouGov from its primary operations, showcasing the company’s ability to attract and retain clients. EBIT, or Earnings Before Interest and Taxes, indicates the company’s operational profitability, free from the influence of tax and interest expenses. The Income section reflects YouGov’s net earnings, an ultimate measure of its financial health and profitability.

Yearly Analysis and Comparisons

Observe the yearly bars to understand the annual performance and growth of YouGov. Compare the Revenue, EBIT, and Income to evaluate the company’s efficiency and profitability. A higher EBIT compared to the previous year suggests an improvement in operational efficiency. Likewise, an increase in Income indicates enhanced overall profitability. Analyzing the year-to-year comparison assists investors in understanding the company’s growth trajectory and operational efficiency.

Utilizing Expectations for Investment

The expected values for the forthcoming years offer investors a glimpse into YouGov’s anticipated financial performance. Analyzing these projections alongside historical data aids in making informed investment decisions. Investors can gauge the potential risks and returns, aligning their investment strategies accordingly to optimize profitability and mitigate risks.

Investment Insights

Leveraging the comparison between Revenue and EBIT helps in assessing YouGov’s operational efficiency, while the Revenue and Income comparison reveals the net profitability after accounting for all expenses. Investors can derive valuable insights by meticulously analyzing these financial parameters, laying the foundation for strategic investment decisions aimed at capitalizing on YouGov’s growth potential.

YouGov Revenue, EBIT and net profit per share

DateYouGov RevenueYouGov EBITYouGov Net Income
2028e434.82 M undefined70.44 M undefined51.51 M undefined
2027e419.21 M undefined70.47 M undefined46.57 M undefined
2026e406.39 M undefined64.41 M undefined41.71 M undefined
2025388.9 M undefined44.9 M undefined13.4 M undefined
2024335.3 M undefined39.7 M undefined-2.4 M undefined
2023258.3 M undefined48.3 M undefined34.5 M undefined
2022221.1 M undefined36.3 M undefined17.1 M undefined
2021169 M undefined25.5 M undefined11.5 M undefined
2020152.44 M undefined21.83 M undefined9.56 M undefined
2019136.49 M undefined18.49 M undefined14.87 M undefined
2018116.56 M undefined12.65 M undefined8.16 M undefined
2017107.05 M undefined8.05 M undefined4.67 M undefined
201688.2 M undefined5.44 M undefined3.4 M undefined
201576.11 M undefined3.94 M undefined3.24 M undefined
201467.4 M undefined3.4 M undefined400,000 undefined
201362.6 M undefined2.7 M undefined2 M undefined
201258.1 M undefined1.3 M undefined300,000 undefined
201156.1 M undefined1.5 M undefined300,000 undefined
201044.2 M undefined100,000 undefined-7.5 M undefined
200944.3 M undefined-400,000 undefined-500,000 undefined
200840.4 M undefined5 M undefined4.5 M undefined
200714.3 M undefined5.5 M undefined4.1 M undefined
20069.5 M undefined3.9 M undefined3 M undefined

YouGov Income Statement, Balance Sheet, Cash Flow Statement

  • Simple

  • Expanded

  • Income Statement

  • Balance Sheet

  • Cashflow

 
REVENUE (M)
REVENUE GROWTH (%)
GROSS MARGIN (%)
GROSS INCOME (M)
NET INCOME (M)
NET INCOME GROWTH (%)
DIV. ()
DIV. GROWTH (%)
SHARES (M)
DOCUMENTS
2002200320042005200620072008200920102011201220132014201520162017201820192020202120222023202420252026e2027e2028e
0122914404444565862677688107116136152169221258335388406419434
--100.00-350.0055.56185.7110.00-27.273.576.908.0613.4315.7921.598.4117.2411.7611.1830.7716.7429.8415.824.643.203.58
-100.0050.00100.0077.7878.5782.5075.0077.2775.0075.8675.8176.1276.3277.2779.4481.9082.3584.8784.0284.6280.2380.9082.2278.5776.1373.50
01127113333344244475158688595112129142187207271319000
01003440-700203348149111734-213414651
-----33.33---------33.33100.0075.00-35.7122.2254.55100.00-105.88-750.00215.3812.2010.87
-----------0.010.010.020.03-0.040.060.080.100.120.140.180.180.190.210.23
000000000000010050005033.33252016.6721.435.885.5610.539.52
5556.558.763.370.870.899.596.296.898.4101.1103.2103.5105.05107.31110.12112.49113.27112.48113112.2112.1115.6118.3000
- - - - - - - - - - - - - - - - - - - - - - - - - - -
Details

Keystats

ⓘ

Revenue and Growth

The YouGov Revenue and Revenue Growth are pivotal to understanding the company's financial health and operational efficiency. A consistent increase in revenue indicates a company’s ability to effectively market and sell its products or services, while the revenue growth percentage offers insights into the pace at which the company is expanding over the years.

Gross Margin

The Gross Margin is a crucial metric that showcases the percentage of revenue exceeding the cost of goods sold (COGS). A higher gross margin is indicative of a company’s efficiency in controlling its production costs, thereby promising potential profitability and financial stability.

EBIT and EBIT Margin

EBIT (Earnings Before Interest and Taxes) and EBIT Margin offer deep insights into a company’s profitability, excluding the impacts of interest and taxes. Investors often assess these metrics to gauge the operational efficiency and inherent profitability of a business, separate from its financial structure and tax environment.

Income and Growth

Net Income and its subsequent growth are quintessential for investors looking to understand a company’s profitability. Consistent income growth underscores a company’s ability to enhance its profitability over time, reflecting operational efficiency, strategic competitiveness, and financial health.

Shares Outstanding

Shares outstanding refer to the total number of shares a company has issued. It's instrumental in calculating key metrics like Earnings Per Share (EPS) which is pivotal for investors to evaluate a company’s profitability on a per-share basis, offering a more granular view of financial health and valuation.

Interpreting Year to Year Comparison

Comparing yearly data allows investors to identify trends, assess the company’s growth, and anticipate potential future performance. Analyzing how metrics like revenue, income, and margins change year over year can provide valuable insights into the company’s operational efficiency, competitiveness, and overall financial health.

Expectations and Predictions

Investors often juxtapose the current and past financial data with the market’s expectations. This comparison aids in assessing whether the YouGov is performing as anticipated, underperforming or outperforming the market predictions, providing pivotal data for investment decisions.

 
ASSETS
CASH BALANCE (M)
RECEIVABLES (M)
OTHER REC. (M)
INVENTORIES (M)
OTHER CURRENT LIAB. (M)
CURRENT ASSETS (M)
TANGIBLE ASSETS (M)
LONG-T. INVEST. (M)
LONG-T. REC. (M)
INTANGIBLE ASSETS (M)
GOODWILL (M)
OTHER NON-CURRENT ASSETS (M)
NON-CURRENT ASSETS (M)
TOTAL ASSETS (M)
LIABILITIES
COMMON STOCK (k)
ADDITIONAL PAID-IN CAPITAL (M)
RETAINED EARNINGS (M)
OTHER EQUITY (M)
UNREAL. GAINS/LOSSES (M)
EQUITY (M)
LIABILITIES (M)
PROVISIONS (M)
OTHER SHORT-TERM LIAB. (M)
SHORT-TERM DEBTS (M)
LONG-TERM DEBT PORTION (M)
SHORT-TERM REC. (M)
LONG-T. LIAB. (M)
DEFERRED TAXES (M)
OTHER LIAB. (M)
LONG-T. LIABILITIES (M)
DEBT (M)
TOTAL CAPITAL (M)
200220032004200520062007200820092010201120122013201420152016201720182019202020212022202320242025
                                               
00.413.85.54.113.412.715.69.47.56.97.4015.5523.4830.6237.9335.3135.537.4107.273.654.8
0.20.60.50.73.54.9128.57.79.910.914.313.3024.9926.4533.5925.8927.2431.440.242.259.965.9
00000.10.20.91.60.91.11.31.41.603.153.111.445.293.7310.811.69.398.9
000000000000000000000000
00000.10.64.34.96.15.97.58.17.67.731.651.8903.483.984.766.56.57.5
0.211.54.59.29.830.627.730.326.327.230.729.97.7345.3454.9265.6572.5870.2682.495.2165.2149137.1
0.10.10.10.10.20.72.22.62.42.32.32.32.503.573.288.4614.9512.5215.315.513.722.527.5
00000.14.50.2000.50.50.4000.240.350.190000000
000000000000000000022.326.424.100
000000.117.117.910.511.48.59.210.3010.7411.2113.316.7423.1629.23831.9184.4174.1
00001.2133.533.531.237.836.238.836.3042.443.7552.0665.6461.4660.580.482.4243.6250.7
0000001.62.52.61.92.22.83.105.426.059.6211.2110.968.511.311.110.210.9
0.10.10.10.11.56.354.656.546.753.949.753.552.2062.3764.6483.63108.54108.09135.8171.6163.2460.7463.2
0.31.11.64.610.716.185.284.27780.276.984.282.17.73107.71119.56149.27181.12178.35218.2266.8328.4609.7600.3
                                               
1001001001001001002002002002002002002000209211211211217200200200200200
0.30.30.42.92.9329.230.830.830.930.93131031.0931.2631.331.3531.3831.531.581.181.181.1
-0.90.10.40.73.77.423.622.915.415.91719.421029.0334.1144.4160.2665.0275.788.6122.8101.9105.7
0000004.59.89.88.87.810.55.7013.7314.8915.0319.9215.157.614.611.711.211.1
000000000000000000000000
-0.50.50.93.76.710.557.563.756.255.855.961.157.9074.0680.4790.95111.74111.76115134.9215.8194.4198.1
0.2000.10.10.51.50.91.41.9223.12.351.561.7534.842.363.1356.66.114.7116.5
0.1000.41.62.36.95.577.68.51212.313.5711.312.89017.0516.2719.321.521.628.630.6
0.20.30.30.31.10.9103.83.46.865.45.9014.9719.286.4529.130.9239.859.560.396.2100.8
0.30.30.30001.20.2000.30.30.2000.2600000000
00000000000000002.152.892.493.12.93.155.272.4
0.80.60.60.82.83.719.610.411.816.316.819.721.515.9327.8234.1843.4451.3952.8167.290.591.1194.7320.3
00000000000000003.658.226.8510.19.38.1183.6149.5
0000004.96.13.33.62.82.31.801.541.682.132.161.720.64.50.231.726
00000.40.41.20.71.84.41.31.10.904.263.229.1111.97.63611.18.716.519.2
00000.40.46.16.85.184.13.42.705.794.9114.8922.2816.216.724.917231.8194.7
0.80.60.60.83.24.125.717.216.924.320.923.124.215.9333.6239.0858.3373.6769.0183.9115.4108.1426.5515
0.31.11.54.59.914.683.280.973.180.176.884.282.115.93107.68119.56149.27185.41180.77198.9250.3323.9620.9713.1
Details

Balance Sheet

ⓘ

Understanding the Balance Sheet

The balance sheet of YouGov provides a detailed financial snapshot, revealing the company's assets, liabilities, and equity at a specific point in time. Analyzing these components is crucial for investors looking to understand YouGov's financial health and stability.

Assets

YouGov's assets represent everything the company owns or controls that has monetary value. These are categorized into current and non-current assets, offering insights into the company's liquidity and long-term investments.

Liabilities

Liabilities are obligations that YouGov must settle in the future. Analyzing the ratio of liabilities to assets provides insights into the company's financial leverage and risk exposure.

Equity

Equity refers to the residual interest in the assets of YouGov after deducting liabilities. It represents the owners’ claim on the company’s assets and earnings.

Year-to-Year Analysis

Comparing balance sheet figures year-to-year allows investors to identify trends, growth patterns, and potential financial risks, facilitating informed investment decisions.

Interpreting the Data

Detailed analysis of assets, liabilities, and equity can provide investors with comprehensive insights into YouGov's financial standing, aiding in investment evaluations and risk assessments.

 
NET INCOME (M)
DEPRECIATION (M)
DEFERRED TAXES (M)
CHANGES IN WORKING CAPITAL (M)
NON-CASH ITEM (M)
PAID INTEREST (M)
PAID TAXES (M)
NET CASH FLOW FROM OPERATING ACTIVITIES (M)
CAPITAL EXPENDITURES (M)
CASH FLOW FROM INVESTING ACTIVITIES (M)
CASH FLOW FROM OTHER INVESTING ACTIVITIES (M)
INTEREST INCOME AND EXPENSES (M)
NET DEBT CHANGE (M)
NET CHANGE IN EQUITY (M)
CASH FLOW FROM FINANCING ACTIVITIES (M)
CASH FLOW FROM OTHER FINANCING ACTIVITIES ()
TOTAL DIVIDENDS PAID (M)
NET CHANGE IN CASH FLOW (M)
FREE CASH FLOW (M)
SHARE-BASED COMPENSATION (M)
2002200320042005200620072008200920102011201220132014201520162017201820192020202120222023
01003550-70010257111915182544
000000334443456781315202525
0000000000000000000000
0000-1-1-5130-201000-41-3-1-1-14
000000-105000100120811123
0000000000000000000000
0000000000100022543769
000024245436891116183335496159
000000-3-2-2-2-3-4-5-5-6-7-8-12-18-23-17-17
0000-1-5-19-4-2-10-5-6-6-6-6-7-8-18-25-36-42-17
00000-4-16-20-7-2-200000-6-7-12-250
0000000000000000000000
0000000-1000000000-2-2-3-3-3
000200260000000000-3-2-2-940
000100260000000-1-1-2-9-9-11-2029
----------------------
00000000000000-1-1-2-3-4-5-6-7
00021-1902-6-20025777-20169
-0.150.440.730.951.823.23-0.751.43.282.290.242.372.833.815.698.619.9221.4316.5925.244.441.8
0000000000000000000000

YouGov stock margins

The YouGov margin analysis displays the gross margin, EBIT margin, as well as the profit margin of YouGov. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for YouGov.

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  • Max

Gross margin
EBIT margin
Profit margin
Details
Details

Margin

ⓘ

Understanding Gross Margin

The gross margin, expressed as a percentage, delineates the gross profit made from the YouGov's sales revenue. A higher gross margin percentage indicates that the YouGov retains more revenue after accounting for the costs of goods sold. Investors use this metric to gauge financial health and operational efficiency, as well as to compare it with competitors and industry averages.

EBIT Margin Analysis

EBIT margin represents the YouGov's earnings before interest and taxes. Analyzing the EBIT margin over different years provides insights into the operational profitability and efficiency, excluding the effects of financial leverage and tax structure. A growing EBIT margin over the years signifies improving operational performance.

Revenue Margin Insights

The revenue margin demonstrates the YouGov's total revenue generated. When comparing the revenue margin year over year, investors can gauge the YouGov's growth and market expansion. It is essential to compare the revenue margin with the gross and EBIT margins to understand the cost and profit structures better.

Interpreting Expectations

The expected values for gross, EBIT, and revenue margins provide future financial outlook of the YouGov. Investors should compare these expectations with historical data to understand potential growth and risk factors. It is crucial to consider the underlying assumptions and methodologies used in projecting these expected values to make informed investment decisions.

Comparative Analysis

Comparing the gross, EBIT, and revenue margins, both yearly and over multiple years, enables investors to perform a comprehensive analysis of the YouGov's financial health and growth prospects. Evaluating the trends and patterns in these margins helps in identifying strengths, weaknesses, and potential investment opportunities.

YouGov Margin History

YouGov Gross marginYouGov Profit marginYouGov EBIT marginYouGov Profit margin
2028e82.18 %16.2 %11.85 %
2027e82.18 %16.81 %11.11 %
2026e82.18 %15.85 %10.26 %
202582.18 %11.55 %3.45 %
202480.85 %11.84 %-0.72 %
202380.26 %18.7 %13.36 %
202284.76 %16.42 %7.73 %
202184.5 %15.09 %6.8 %
202084.67 %14.32 %6.27 %
201982.26 %13.55 %10.89 %
201881.56 %10.85 %7 %
201780.07 %7.52 %4.36 %
201677.92 %6.17 %3.86 %
201577.04 %5.17 %4.26 %
201476.56 %5.04 %0.59 %
201375.24 %4.31 %3.19 %
201276.94 %2.24 %0.52 %
201175.22 %2.67 %0.53 %
201077.83 %0.23 %-16.97 %
200976.3 %-0.9 %-1.13 %
200882.67 %12.38 %11.14 %
200781.82 %38.46 %28.67 %
200676.84 %41.05 %31.58 %

YouGov Stock Sales Revenue, EBIT, Earnings per Share

The YouGov earnings per share therefore indicates how much revenue YouGov has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.

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  • Max

Sales per Share
EBIT per share
Earnings per Share
Details
Details

Revenue, EBIT and Earnings per share

ⓘ

Revenue Per Share

Revenue per share represents the total revenue YouGov earns, divided by the number of outstanding shares. It is a crucial metric as it reflects the company's ability to generate sales and signifies growth and expansion potential. Comparing yearly revenue per share allows investors to analyze the consistency in a company’s earnings and predict future trends.

EBIT Per Share

EBIT per share indicates YouGov's earning before interest and taxes, offering insights into operational profitability excluding the effects of capital structure and tax rates. It can be juxtaposed against revenue per share to gauge the efficiency in converting sales into profits. A consistent increase in EBIT per share over the years underscores operational efficiency and profitability.

Income Per Share

Income per share, or earnings per share (EPS), reveals the portion of YouGov’s profit allocated to each share of common stock. It’s instrumental in evaluating the profitability and financial health. By comparing it with revenue and EBIT per share, investors discern how effectively a firm translates sales and operational profits into net income.

Expected Values

Expected values are projections of revenue, EBIT, and income per share for forthcoming years. These anticipations, rooted in historical data and market analysis, aid investors in strategizing their investments, evaluating YouGov's prospective performance, and estimating future stock prices. However, it’s pivotal to consider market volatilities and uncertainties that can influence these projections.

YouGov Revenue, EBIT and net profit per share

DateYouGov Sales per ShareYouGov EBIT per shareYouGov Earnings per Share
2028e3.68 undefined0.6 undefined0.44 undefined
2027e3.54 undefined0.6 undefined0.39 undefined
2026e3.44 undefined0.54 undefined0.35 undefined
20253.29 undefined0.38 undefined0.11 undefined
20242.9 undefined0.34 undefined-0.02 undefined
20232.3 undefined0.43 undefined0.31 undefined
20221.97 undefined0.32 undefined0.15 undefined
20211.5 undefined0.23 undefined0.1 undefined
20201.36 undefined0.19 undefined0.08 undefined
20191.21 undefined0.16 undefined0.13 undefined
20181.04 undefined0.11 undefined0.07 undefined
20170.97 undefined0.07 undefined0.04 undefined
20160.82 undefined0.05 undefined0.03 undefined
20150.72 undefined0.04 undefined0.03 undefined
20140.65 undefined0.03 undefined0 undefined
20130.61 undefined0.03 undefined0.02 undefined
20120.57 undefined0.01 undefined0 undefined
20110.57 undefined0.02 undefined0 undefined
20100.46 undefined0 undefined-0.08 undefined
20090.46 undefined-0 undefined-0.01 undefined
20080.41 undefined0.05 undefined0.05 undefined
20070.2 undefined0.08 undefined0.06 undefined
20060.13 undefined0.06 undefined0.04 undefined

YouGov business model

YouGov PLC is an internationally operating market research company based in London. The company was founded in 2000 by Stephan Shakespeare and Nadhim Zahawi. Over the past 20 years, the company has established itself as an important player in the market and opinion research industry. YouGov's business model is based on providing fast and accurate data to help businesses make quick and efficient decisions. The data is collected through online surveys. YouGov has a large database of more than 8 million participants worldwide who regularly take part in surveys. This allows the company to quickly and cost-effectively capture opinions and attitudes towards various topics and products. YouGov is divided into three different divisions: Data Products, Data Services, and Custom Research. Data Products include products such as YouGov BrandIndex, YouGov Profiles, and YouGov Omnibus. YouGov BrandIndex is a daily updated ranking of brands and their perceptions as rated by customers. YouGov Profiles provides insight into the demographics, attitudes, and behaviors of consumers. YouGov Omnibus is a cost-effective solution for conducting surveys that delivers fast and accurate results. YouGov's Data Services division offers analytical solutions and consulting services. Customers receive individual reports and case studies that contain meaningful data and analyses to support them in identifying trends and making strategic decisions. YouGov's Custom Research division offers tailor-made market research projects that are customized to meet the specific needs and goals of customers. These projects can range from planning to data collection to analysis and interpretation of results. In recent years, YouGov has also established itself in the field of political opinion polls. The company provided surveys for the Brexit vote and the presidential elections in the United States. This has gained international attention and recognition for YouGov. Overall, YouGov offers a wide range of products and services to help customers make quick and accurate decisions. The company has established itself as an important player in the market and opinion research industry over the past 20 years and is a valuable partner for companies and institutions around the world due to its experience and expertise. YouGov is one of the most popular companies on Eulerpool.com.

YouGov SWOT Analysis

Helpful
Harmful
Internal

Strengths

1. Strong brand recognition and reputation in the market.

2. Extensive global presence with operations in multiple countries.

3. Innovative technology platform, allowing for efficient and accurate data collection.

Weaknesses

1. Dependence on a limited number of key clients for a significant portion of revenue.

2. Relatively high operating costs due to continuous investment in research and development.

3. Limited diversification in the range of services offered compared to competitors.

External

Opportunities

1. Growing demand for data-driven insights in market research industry.

2. Increasing use of social media platforms, creating new opportunities for data collection.

3. Expansion into emerging markets with untapped potential.

Threats

1. Intense competition from both established players and emerging startups in the industry.

2. Potential privacy concerns and regulations impacting data collection and usage.

3. Economic volatility and uncertainty affecting client spending on market research.

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YouGov Eulerpool Fair Value

Details

Fair Value

ⓘ

Understanding Fair Value

The fair value of a stock provides insights into whether the stock is currently undervalued or overvalued. It is calculated based on profit, revenue, or dividends and offers a comprehensive perspective of the stock’s intrinsic value.

Income-Based Fair Value

This is calculated by multiplying the earnings per share by the average P/E ratio of the selected past years for smoothing. If the fair value is higher than the current market price, it suggests that the stock is undervalued.

Example 2022

Fair Value Profit 2022 = Earnings per Share 2022 / Average P/E Ratio 2019 - 2021 (3 Years Smoothing)

Revenue-Based Fair Value

It is derived by multiplying the revenue per share by the average price-to-sales ratio of the selected past years for smoothing. An undervalued stock is identified if the fair value exceeds the ongoing market price.

Example 2022

Fair Value Revenue 2022 = Revenue per Share 2022 / Average PSR 2019 - 2021 (3 Years Smoothing)

Dividend-Based Fair Value

This value is determined by dividing the dividend per share by the average dividend yield of the selected past years for smoothing. A higher fair value than the market price indicates an undervalued stock.

Example 2022

Fair Value Dividend 2022 = Dividend per Share 2022 * Average Dividend Yield 2019 - 2021 (3 Years Smoothing)

Expectations and Forecasts

Future expectations provide potential trajectories for stock prices and aid investors in decision-making. The expected values are forecasted figures of fair value, taking into account the growth or decline trends of profit, revenue, or dividend.

Comparative Analysis

Comparing the fair value based on profit, revenue, and dividend provides a holistic overview of the stock’s financial health. Observing the annual and per-annual variations contributes to understanding the consistency and reliability of stock performance.

YouGov historical P/E ratio, EBIT multiple, and P/S ratio

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YouGov shares outstanding

The number of shares was YouGov in 2025 — This indicates how many shares 118.3 M is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.

  • 3 Years

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  • Max

Number of stocks
Details
Details

Revenue, EBIT and Earnings per share

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Revenue Per Share

Revenue per share represents the total revenue YouGov earns, divided by the number of outstanding shares. It is a crucial metric as it reflects the company's ability to generate sales and signifies growth and expansion potential. Comparing yearly revenue per share allows investors to analyze the consistency in a company’s earnings and predict future trends.

EBIT Per Share

EBIT per share indicates YouGov's earning before interest and taxes, offering insights into operational profitability excluding the effects of capital structure and tax rates. It can be juxtaposed against revenue per share to gauge the efficiency in converting sales into profits. A consistent increase in EBIT per share over the years underscores operational efficiency and profitability.

Income Per Share

Income per share, or earnings per share (EPS), reveals the portion of YouGov’s profit allocated to each share of common stock. It’s instrumental in evaluating the profitability and financial health. By comparing it with revenue and EBIT per share, investors discern how effectively a firm translates sales and operational profits into net income.

Expected Values

Expected values are projections of revenue, EBIT, and income per share for forthcoming years. These anticipations, rooted in historical data and market analysis, aid investors in strategizing their investments, evaluating YouGov's prospective performance, and estimating future stock prices. However, it’s pivotal to consider market volatilities and uncertainties that can influence these projections.

YouGov stock splits

In YouGov's history, there have been no stock splits.

YouGov dividend history and estimates

In 2025, YouGov paid a dividend amounting to 0.09 undefined. Dividend means that YouGov distributes a portion of its profits to its owners.

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Dividend
Dividend (Estimate)
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Dividend

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Dividend Overview

The dividend per year chart for YouGov provides a comprehensive view of the annual dividends distributed to shareholders. Analyze the trend to understand the consistency and growth in dividend payouts over the years.

Interpretation and Use

A consistent or increasing trend in dividends can indicate the company's profitability and financial health. Investors can use this data to identify YouGov’s potential for long-term investment and income generation through dividends.

Investment Strategy

Incorporate the dividend data in evaluating YouGov's overall performance. A thorough analysis, considering other financial aspects, will help in making informed investment decisions for optimal capital growth and income generation.

YouGov Dividend History

DateYouGov Dividend
2028e0.23 undefined
2027e0.21 undefined
2026e0.19 undefined
2025e0.09 undefined
2024e0.09 undefined
2023e0.07 undefined
2022e0.06 undefined
2021e0.05 undefined
2020e0.04 undefined
2019e0.03 undefined
2018e0.02 undefined
2015e0.01 undefined
2014e0.01 undefined
2013e0.01 undefined
2025e0.09 undefined
2024e0.09 undefined
2023e0.07 undefined
2022e0.06 undefined
2021e0.05 undefined
2020e0.04 undefined
2019e0.03 undefined
2018e0.02 undefined
20160.03 undefined
2015e0.01 undefined
2014e0.01 undefined
2013e0.01 undefined

YouGov dividend payout ratio

In 2025, YouGov had a payout ratio of 51.21%. The payout ratio indicates the percentage of the company's profits that YouGov distributes as dividends.

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Payout ratio

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What is Yearly Payout Ratio?

The yearly payout ratio for YouGov represents the proportion of earnings paid out as dividends to shareholders. It is an indicator of the company's financial health and stability, illustrating how much profit is being returned to investors versus being reinvested back into the company.

How to Interpret the Data

A lower payout ratio for YouGov could mean that the company is reinvesting more into its growth, whereas a higher ratio indicates more earnings are being distributed as dividends. Investors seeking regular income might prefer companies with a higher payout ratio, while those looking for growth may opt for companies with a lower ratio.

Using the Data for Investments

Evaluate YouGov's payout ratio in conjunction with other financial metrics and performance indicators. A sustainable payout ratio, coupled with strong financial health, can indicate a reliable dividend payout. However, a very high ratio might suggest the company is not sufficiently reinvesting in its future growth.

YouGov Payout Ratio History

DateYouGov Payout ratio
2028e52.21 %
2027e52.44 %
2026e52.97 %
202551.21 %
202453.15 %
202354.56 %
202245.93 %
202158.94 %
202058.82 %
201930.46 %
201841.38 %
201747.17 %
201644.16 %
201536.08 %
201454.56 %
201333.33 %
201254.56 %
201154.56 %
201054.56 %
200954.56 %
200854.56 %
200754.56 %
200654.56 %
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Unfortunately, there are currently no price targets and forecasts available for YouGov.

YouGov Earnings Calls

YouGov Earnings Estimates

DateEPS estimateRevenue EstimateQuarterly report
3/19/20240 0 2024 Q2
3/20/20230 0 2023 Q2
10/11/20220 0 2022 Q4
3/22/20220 0 2022 Q2
10/6/20200 0 2020 Q4
3/26/20180.05 56.84 M 2018 Q2
3/27/20170.04 48.42 M 2017 Q2
3/21/20160.04 39.99 M 2016 Q2
3/23/20150 0 2015 Q2
3/31/20140 0 2014 Q2
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Eulerpool ESG Scorecard© for the YouGov stock

Eulerpool World ESG Rating (EESG©)

75/ 100

🌱 Environment

81

👫 Social

99

🏛️ Governance

46

Environment

Scope 1 - Direct Emissions
144
Scope 2 - Indirect emissions from purchased energy
117.05
Scope 3 - Indirect emissions within the value chain
11,724
Total CO₂ emissions
261.05
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather
Pesticides
Palm Oil
Tobacco
Genetically modified organisms
Climate concept
Sustainable forestry
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency

Social

Percentage of female employees43
Percentage of women in management
Percentage of Asian employees
Share of Asian management
Percentage of Hispanic/Latino employees
Hispano/Latino Management share
Percentage of Black employees
Black Management Share
Percentage of white employees
White Management Share
Adult content
Alcohol
Weapons
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept
Occupational health and safety
Catholic

Governance (Corporate Governance)

Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

YouGov shareholders

%
Name
Stocks
Change
Date
9.32619 % Liontrust Investment Partners LLP11,032,8851,777,935
7.06960 % Octopus Investments Limited8,363,3351,282,048
4.81796 % Brown Capital Management, LLC5,699,6520
4.81554 % T. Rowe Price International Ltd5,696,7870
4.21629 % Columbia Threadneedle Investments (UK)4,987,870-1,051,895
3.62310 % Jupiter Asset Management Ltd.4,286,1234,231,474
2.82671 % Shakespeare (Hillary)3,344,0000
2.82671 % Shakespeare (Anna-Elizabeth)3,344,0000
2.35087 % Capital Research Global Investors2,781,085-216,709
1.75639 % Herald Investment Management Limited2,077,813100,000
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3
4
5
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10

YouGov Executives and Management Board

Mr. Alexander Mcintosh

(45)
YouGov Chief Financial Officer, Executive Director (since 2017)
Compensation 346,326

Mr. Stephan Shakespeare

YouGov Interim Chief Executive Officer (since 2025)
Compensation 110,000

Mr. Ashley Martin

YouGov Independent Non-Executive Director
Compensation 57,000

Ms. Shalini Govil-Pai

YouGov Independent Non-Executive Director
Compensation 50,000

Mr. Devesh Mishra

YouGov Independent Non-Executive Director
Compensation 50,000
1
2

Most common questions regarding YouGov

What values and corporate philosophy does YouGov represent?

YouGov PLC is a company that values integrity, innovation, and independence. With a strong corporate philosophy, they believe in providing accurate and reliable data to their clients using advanced research techniques and technology. YouGov PLC is committed to delivering insights that shape and influence important decisions in various industries. By offering a unique combination of data and analytics, they enable their clients to better understand their consumers, markets, and behaviors. Their focus on accurate and unbiased information has made them a trusted partner for businesses and organizations worldwide.

In which countries and regions is YouGov primarily present?

YouGov PLC is primarily present in multiple countries and regions around the world. The company operates in the United Kingdom, United States, Europe, the Middle East, Africa, Asia Pacific, and Latin America. With a global presence, YouGov PLC offers market research and data analytics services, providing valuable insights and understanding to clients across various industries.

What significant milestones has the company YouGov achieved?

YouGov PLC, a leading market research and data analytics company, has achieved several significant milestones. Over the years, YouGov has established itself as a trusted name in the industry, providing valuable insights to businesses and organizations worldwide. The company's milestones include robust growth and expansion, successful global acquisitions, and strategic partnerships. YouGov's innovative approach to online data collection and market research methodologies has set the benchmark for the industry. With a strong commitment to accuracy and data integrity, YouGov PLC has become a go-to resource for companies seeking reliable information for informed decision-making.

What is the history and background of the company YouGov?

YouGov PLC is a market research and data analytics company founded in the year 2000. With its headquarters in the United Kingdom, the company operates globally, providing valuable insights and data-driven solutions to various industries. YouGov utilizes innovative online polling and survey techniques to gather data, allowing clients to make informed decisions. Over the years, YouGov has established a strong reputation for its accurate and reliable market research, catering to businesses, governments, and organizations around the world. With a focus on delivering actionable intelligence, YouGov PLC has become a prominent name in the market research industry, providing valuable insights for companies to navigate the ever-changing business landscape.

Who are the main competitors of YouGov in the market?

The main competitors of YouGov PLC in the market are Kantar, Ipsos, and Nielsen.

In which industries is YouGov primarily active?

YouGov PLC primarily operates in the market research industry.

What is the business model of YouGov?

The business model of YouGov PLC is based on market research and data analytics. As a leading global research and data company, YouGov provides its clients with insights into public opinion and consumer behavior. Using its proprietary panels and innovative research methodologies, the company collects and analyzes data to help businesses make informed decisions. YouGov's extensive range of services includes brand tracking, audience segmentation, reputation management, and custom research solutions. By leveraging technology and advanced analytics, YouGov delivers accurate and actionable data-driven insights to its clients, enabling them to understand their target markets and audiences effectively.

What is the P/E ratio of YouGov 2026?

The YouGov P/E ratio is 5.76.

What is the P/S ratio of YouGov 2026?

The YouGov P/S ratio is 0.59.

What is the Quality Investing of YouGov?

The Quality Investing for YouGov is 6/10.

What is the revenue of YouGov 2026?

The expected YouGov revenue is 406.39 M GBP.

How high is the profit of YouGov 2026?

The expected YouGov profit is 41.71 M GBP.

What is the business model of YouGov

YouGov PLC is a global market research and data analysis company based in London. The company was founded in 2000 and specializes in providing data analysis and market research consulting services to a variety of industries and organizations. The different areas in which YouGov operates include brand and marketing research, political and social research, media and content measurement, customer loyalty research, and B2B market research. The company operates in over 40 countries worldwide, with offices in North America, Europe, Asia, the Middle East, and Africa. YouGov offers an extensive range of products tailored to the needs of each industry and organization. These products include online surveys, databases and reporting tools, dashboards, customer behavior analysis, mystery shopping, and social media analysis. The company works with both public and private organizations, including governments, NGOs, retailers, media companies, and financial institutions. Brand and marketing research is one of YouGov's key business areas, aiming to support cross-organizational decision-making regarding brand awareness, customer perception, and brand positioning. YouGov provides comprehensive market research analysis to help organizations develop a better understanding of their target audiences and learn how customers interact with their brands. Political and social research is another important business area for YouGov. The company offers surveys and data analysis to assist political campaigns, elections, and governments at all stages of the political process. Additionally, the company helps organizations fulfill their social responsibility and increase audience engagement. Media and content measurement is another key business segment of YouGov. YouGov provides clients with analysis and consulting services to measure the success of advertising campaigns, media content, and program formats. Using data analysis, organizations can effectively evaluate and improve the performance of their campaigns. Customer loyalty research is another business segment of YouGov. The goal is to help organizations retain customers and increase their loyalty. YouGov offers a variety of tools and services to analyze customer behavior and gain a deeper understanding of their views, opinions, and preferences. B2B market research is a new business area for YouGov, focusing on supporting organizations in developing and implementing B2B strategies. YouGov provides insights into the opinions and needs of B2B organizations' target audiences and assists in the development of marketing strategies, product positioning, and improving corporate communication. In summary, YouGov PLC offers a wide range of market research and data analysis services to organizations worldwide. The company operates in various industries, including brand and marketing research, political and social research, media and content measurement, customer loyalty research, and B2B market research. Using online surveys, databases and reporting tools, dashboards, customer behavior analysis, mystery shopping, and social media analysis, YouGov assists clients in increasing customer loyalty, improving brand awareness and market positioning, and developing B2B strategies.

What is the YouGov dividend?

YouGov pays a dividend of 0.07 GBP distributed over payouts per year.

How often does YouGov pay dividends?

The dividend cannot currently be calculated for YouGov or the company does not pay out a dividend.

What is the YouGov ISIN?

The ISIN of YouGov is GB00B1VQ6H25.

What is the YouGov WKN?

The WKN of YouGov is A0MM98.

What is the YouGov ticker?

The ticker of YouGov is YOU.L.

How much dividend does YouGov pay?

Over the past 12 months, YouGov paid a dividend of 0.09 GBP . This corresponds to a dividend yield of about 4.43 %. For the coming 12 months, YouGov is expected to pay a dividend of 0.21 GBP.

What is the dividend yield of YouGov?

The current dividend yield of YouGov is 4.43 %.

When does YouGov pay dividends?

YouGov pays a quarterly dividend. This is distributed in the months of , , , .

How secure is the dividend of YouGov?

YouGov paid dividends every year for the past 11 years.

What is the dividend of YouGov?

For the upcoming 12 months, dividends amounting to 0.21 GBP are expected. This corresponds to a dividend yield of 10.17 %.

In which sector is YouGov located?

YouGov is assigned to the 'Communication' sector.

Wann musste ich die Aktien von YouGov kaufen, um die vorherige Dividende zu erhalten?

To receive the latest dividend of YouGov from amounting to 0.093 GBP, you needed to have the stock in your portfolio before the ex-date on .

When did YouGov pay the last dividend?

The last dividend was paid out on .

What was the dividend of YouGov in the year 2025?

In the year 2025, YouGov distributed 0.088 GBP as dividends.

In which currency does YouGov pay out the dividend?

The dividends of YouGov are distributed in GBP.

All fundamentals about YouGov

Our stock analysis for YouGov Revenue stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of YouGov Revenue. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.