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WPP stock

WPP.L
JE00B8KF9B49
A1J2BZ

Price

7.73
Today +/-
-0.04
Today %
-0.41 %

WPP stock price

%
Weekly
Details

Price

Overview

The Quote Chart provides detailed and dynamic insights into the WPP stock's performance, showcasing daily, weekly, or monthly aggregated quotes. Users can switch between different time frames to analyze the stock's progression meticulously and make informed investment decisions.

Intraday Feature

The intraday feature provides real-time data, allowing investors to view the WPP stock’s price fluctuations within the trading day, facilitating timely and strategic investment decisions.

Total Return and Relative Price Change

View the total return of the WPP stock to gauge its profitability over time. The relative price change, based on the first quote available in the selected timeframe, offers insights into the stock’s performance, assisting in evaluating its investment potential.

Interpretation and Investment

Utilize the comprehensive data presented in the Quote Chart to analyze WPP's market trends, price movements, and potential returns. Make informed investment choices by comparing different time frames and evaluating intraday data for optimized portfolio management.

WPP Stock Price History

DateWPP Price
1/31/20257.73 undefined
1/30/20257.77 undefined
1/29/20257.59 undefined
1/28/20257.56 undefined
1/27/20257.42 undefined
1/24/20257.40 undefined
1/23/20257.27 undefined
1/22/20257.38 undefined
1/21/20257.46 undefined
1/20/20257.44 undefined
1/17/20257.47 undefined
1/16/20257.31 undefined
1/15/20257.28 undefined
1/14/20257.27 undefined
1/13/20257.22 undefined
1/10/20257.28 undefined
1/9/20257.32 undefined
1/8/20257.48 undefined
1/7/20257.58 undefined
1/6/20257.90 undefined

WPP Revenue, EBIT, Net Income

  • 3 years

  • 5 years

  • 10 years

  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details

Revenue, EBIT and Profit

Understanding Revenue, EBIT, and Income

Gain insights into WPP, a comprehensive overview of its financial performance can be obtained by analyzing the Revenue, EBIT, and Income chart. Revenue represents the total income generated by WPP from its primary operations, showcasing the company’s ability to attract and retain clients. EBIT, or Earnings Before Interest and Taxes, indicates the company’s operational profitability, free from the influence of tax and interest expenses. The Income section reflects WPP’s net earnings, an ultimate measure of its financial health and profitability.

Yearly Analysis and Comparisons

Observe the yearly bars to understand the annual performance and growth of WPP. Compare the Revenue, EBIT, and Income to evaluate the company’s efficiency and profitability. A higher EBIT compared to the previous year suggests an improvement in operational efficiency. Likewise, an increase in Income indicates enhanced overall profitability. Analyzing the year-to-year comparison assists investors in understanding the company’s growth trajectory and operational efficiency.

Utilizing Expectations for Investment

The expected values for the forthcoming years offer investors a glimpse into WPP’s anticipated financial performance. Analyzing these projections alongside historical data aids in making informed investment decisions. Investors can gauge the potential risks and returns, aligning their investment strategies accordingly to optimize profitability and mitigate risks.

Investment Insights

Leveraging the comparison between Revenue and EBIT helps in assessing WPP’s operational efficiency, while the Revenue and Income comparison reveals the net profitability after accounting for all expenses. Investors can derive valuable insights by meticulously analyzing these financial parameters, laying the foundation for strategic investment decisions aimed at capitalizing on WPP’s growth potential.

WPP Revenue, EBIT and net profit per share

DateWPP RevenueWPP EBITWPP Net Income
2028e14.13 B undefined0 undefined898.93 M undefined
2027e12.61 B undefined0 undefined811.37 M undefined
2026e13.39 B undefined1.74 B undefined1.03 B undefined
2025e12.93 B undefined1.67 B undefined976.4 M undefined
2024e12.93 B undefined1.64 B undefined946.16 M undefined
202314.84 B undefined531 M undefined110.4 M undefined
202214.43 B undefined1.36 B undefined682.7 M undefined
202112.8 B undefined1.23 B undefined637.7 M undefined
202012 B undefined-2.28 B undefined-2.97 B undefined
201913.23 B undefined1.3 B undefined844.1 M undefined
201813.05 B undefined1.25 B undefined824.6 M undefined
201715.8 B undefined1.91 B undefined1.82 B undefined
201614.39 B undefined2.06 B undefined1.4 B undefined
201512.24 B undefined1.63 B undefined1.16 B undefined
201411.53 B undefined1.76 B undefined1.08 B undefined
201311.02 B undefined1.43 B undefined937 M undefined
201210.37 B undefined1.35 B undefined823 M undefined
201110.02 B undefined1.25 B undefined840 M undefined
20109.33 B undefined1.01 B undefined586 M undefined
20098.68 B undefined792 M undefined438 M undefined
20087.48 B undefined977 M undefined439 M undefined
20076.19 B undefined850 M undefined466 M undefined
20065.91 B undefined781 M undefined436 M undefined
20055.37 B undefined653 M undefined364 M undefined
20044.3 B undefined483 M undefined292 M undefined

WPP Income Statement, Balance Sheet, Cash Flow Statement

  • Simple

  • Expanded

  • Income Statement

  • Balance Sheet

  • Cashflow

 
REVENUE (B)REVENUE GROWTH (%)GROSS MARGIN (%)GROSS INCOME (B)NET INCOME (B)NET INCOME GROWTH (%)DIV. ()DIV. GROWTH (%)SHARES (B)DOCUMENTS
198619871988198919901991199219931994199519961997199819992000200120022003200420052006200720082009201020112012201320142015201620172018201920202021202220232024e2025e2026e2027e2028e
0.020.280.551.011.261.21.271.431.431.561.691.751.922.172.984.023.914.114.35.375.916.197.488.689.3310.0210.3711.0211.5312.2414.3915.813.0513.231212.814.4314.8412.9312.9313.3912.6114.13
-1,083.3392.6183.7325.77-4.755.7312.41-0.288.978.753.319.7913.3037.1834.92-2.835.074.7224.989.944.7120.8716.147.457.413.506.234.626.1317.609.84-17.451.44-9.316.6612.712.88-12.87-0.063.55-5.7612.05
25.0077.1180.8083.8885.0584.3984.0584.4984.3785.4084.9884.0985.1485.3791.7894.2394.4294.2394.7495.5294.9794.5793.7491.9091.7592.1991.7391.4487.3020.6521.1320.0919.0618.2016.7817.2117.5916.9719.4819.4918.8219.9717.82
0.010.220.440.841.081.021.071.211.21.331.441.471.631.862.743.793.693.874.075.135.615.857.017.988.569.249.5210.0810.062.533.043.182.492.412.012.22.542.5200000
00.010.020.030.050.01-0.010.020.050.070.10.120.140.170.250.270.090.210.290.360.440.470.440.440.590.840.820.941.081.161.41.820.820.84-2.970.640.680.110.950.981.030.810.9
-600.00200.0042.8670.00-74.51-192.31-275.00119.0550.0044.9316.0020.6923.5741.6210.61-67.53136.3640.3824.6619.786.88-5.79-0.2333.7943.34-2.0213.8514.947.7120.6929.71-54.632.43-451.54-121.477.06-83.87760.003.175.12-20.9610.73
-------------------------------------------
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0.010.040.040.040.040.050.280.420.590.740.750.750.750.770.871.161.141.151.221.231.241.231.171.241.341.341.351.361.341.311.31.281.261.261.221.221.121.0900000
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Details

Keystats

Revenue and Growth

The WPP Revenue and Revenue Growth are pivotal to understanding the company's financial health and operational efficiency. A consistent increase in revenue indicates a company’s ability to effectively market and sell its products or services, while the revenue growth percentage offers insights into the pace at which the company is expanding over the years.

Gross Margin

The Gross Margin is a crucial metric that showcases the percentage of revenue exceeding the cost of goods sold (COGS). A higher gross margin is indicative of a company’s efficiency in controlling its production costs, thereby promising potential profitability and financial stability.

EBIT and EBIT Margin

EBIT (Earnings Before Interest and Taxes) and EBIT Margin offer deep insights into a company’s profitability, excluding the impacts of interest and taxes. Investors often assess these metrics to gauge the operational efficiency and inherent profitability of a business, separate from its financial structure and tax environment.

Income and Growth

Net Income and its subsequent growth are quintessential for investors looking to understand a company’s profitability. Consistent income growth underscores a company’s ability to enhance its profitability over time, reflecting operational efficiency, strategic competitiveness, and financial health.

Shares Outstanding

Shares outstanding refer to the total number of shares a company has issued. It's instrumental in calculating key metrics like Earnings Per Share (EPS) which is pivotal for investors to evaluate a company’s profitability on a per-share basis, offering a more granular view of financial health and valuation.

Interpreting Year to Year Comparison

Comparing yearly data allows investors to identify trends, assess the company’s growth, and anticipate potential future performance. Analyzing how metrics like revenue, income, and margins change year over year can provide valuable insights into the company’s operational efficiency, competitiveness, and overall financial health.

Expectations and Predictions

Investors often juxtapose the current and past financial data with the market’s expectations. This comparison aids in assessing whether the WPP is performing as anticipated, underperforming or outperforming the market predictions, providing pivotal data for investment decisions.

 
ASSETSCASH BALANCE (B)RECEIVABLES (B)OTHER REC. (B)INVENTORIES (M)OTHER CURRENT LIAB. (B)CURRENT ASSETS (B)TANGIBLE ASSETS (B)LONG-T. INVEST. (B)LONG-T. REC. (M)INTANGIBLE ASSETS (B)GOODWILL (B)OTHER NON-CURRENT ASSETS (M)NON-CURRENT ASSETS (B)TOTAL ASSETS (B)LIABILITIESCOMMON STOCK (M)ADDITIONAL PAID-IN CAPITAL (B)RETAINED EARNINGS (B)OTHER EQUITY (B)UNREAL. GAINS/LOSSES (M)EQUITY (B)LIABILITIES (B)PROVISIONS (M)OTHER SHORT-TERM LIAB. (B)SHORT-TERM DEBTS (B)LONG-TERM DEBT PORTION (B)SHORT-TERM REC. (B)LONG-T. LIAB. (B)DEFERRED TAXES (M)OTHER LIAB. (B)LONG-T. LIABILITIES (B)DEBT (B)TOTAL CAPITAL (B)
1987198819891990199119921993199419951996199719981999200020012002200320042005200620072008200920102011201220132014201520162017201820192020202120222023
                                                                         
0.080.110.240.240.210.290.320.320.380.410.370.420.611.070.660.881.421.621.121.662.042.571.671.971.951.952.222.512.382.442.3911.0711.3112.93.882.492.22
0.230.250.530.490.520.580.540.540.640.60.630.680.771.71.841.751.882.0644.024.695.945.36.286.316.25.998.749.6511.4111.113.111.829.7210.0410.8710.21
0.040.030.10.10.10.110.110.090.080.090.120.250.330.530.610.490.510.630.420.520.730.870.891.030.660.70.650.70.770.870.970.20.140.850.941.141.01
110091626366771049394100107114241237292270221282342344344307366334348305327329400.4401.100264.1254352.4273.6
00000000.110.140.150.170.050.070.190.190.190.230.270.380.420.751.381.431.622.042.232.590.230.240.320.300.490.250.220.240.24
0.460.390.960.890.891.051.041.151.341.351.391.511.893.723.543.64.314.86.196.968.5611.119.611.2611.2911.4211.7512.5213.3815.4415.1624.3723.7623.9815.3415.113.94
0.080.090.160.140.130.150.130.130.140.140.140.170.20.390.430.380.350.330.420.420.450.690.680.710.730.770.770.770.80.970.981.082.612.32.292.532.21
00000000.030.040.050.070.270.360.550.550.630.690.390.570.550.811.031.020.970.991.061.061.431.922.382.221.461.310.720.730.670.62
00000000000000000011610712910698124122741590000180137.624.846.674.176.5
00.180.350.350.350.350.350.350.350.350.350.350.350.950.950.950.950.951.261.121.162.321.911.861.831.671.671.722.222.021.841.471.391.361.450.85
000000000000.160.413.54.444.414.714.855.685.446.079.098.79.119.439.469.479.9810.6713.2112.9513.1310.117.397.618.458.39
1719392732395831221223000000015711376145256279273262119388273345.3336.5153187.9369.1494.1540.7533.6
0.10.280.550.510.520.540.540.540.550.550.590.941.315.396.386.366.696.528.27.738.6913.3612.7613.0913.4113.4513.2614.2415.3719.1318.5117.8515.8312.1912.5413.7212.68
0.560.671.511.41.41.591.581.691.881.91.982.453.219.119.929.9611.0111.3214.3914.717.2524.4722.3524.3524.724.8825.0126.7528.7534.5733.6642.2239.5836.1727.8728.8226.62
                                                                         
442525273762737474747778498354311249168163132125134131130129128135133133133.2133.3133.3132.8129.6122.4114.1114.1
000.190.190.190.320.390.410.410.420.420.560.60.710.810.840.96100.080.10.010.010.060.110.180.480.510.540.560.570.570.570.570.570.580.58
0.010.02-0.56-0.46-0.49-0.61-0.62-0.59-0.55-0.47-0.52-0.45-0.362.22.442.532.823.024.033.9145.815.96.416.616.676.786.867.488.168.949.918.14.843.83.523.44
-0.080.040000000000000000000000000.350.12-0.151.160.7100.30.310.230.530.23
0000000000000000000000000094158364271.3303.4000000
-0.070.06-0.34-0.25-0.27-0.25-0.16-0.11-0.060.02-0.020.190.323.413.63.684.024.194.24.124.235.956.056.596.846.987.847.788.3610.2910.6610.629.15.854.734.734.37
0.340.380.860.80.8211.041.151.281.221.41.121.363.493.423.373.764.094.744.835.97.216.557.917.397.267.27.918.6610.5910.0715.0214.1910.2610.6811.2410.9
001591201159710211216119820552691231161121260161183276383377385421434415427000000000
0.10.030.0100000.010.010.010.010.510.580.340.410.410.470.521.971.812.142.92.913.533.473.323.223.64.625.184.820.550.774.024.965.014.11
000000000000000.060.030.010.010.01000000000.270.440.530.39008.560.340.510.36
0.020.020.120.070.040.040.080.060.070.090.080.10.150.30.320.20.550.60.461.261.591.640.720.260.521.090.940.390.50.470.239.459.10.380.50.950.88
0.450.441.150.990.971.131.231.331.521.511.71.782.154.254.324.124.935.227.348.099.9112.1410.5712.0811.812.111.7712.614.2216.7715.5125.0224.0523.2316.4917.7116.25
0.080.10.440.460.50.490.320.290.230.170.090.190.370.81.231.41.231.321.461.221.7443.593.63.893.683.524.144.665.566.255.635.996.815.985.735.64
0000000871080000000533468464917810751741680651668552692.4513.7479.5379.8304.1312.5350.8178.5
0.090.080.260.20.20.220.20.170.180.190.210.290.370.630.730.720.790.811.071.011.051.451.311.271.371.361.221.531.31.781.431.310.860.781.030.870.72
0.170.180.70.660.70.710.520.470.420.360.30.480.731.431.952.132.012.133.062.693.256.375.715.6265.725.396.336.528.048.197.427.237.897.326.956.54
0.620.611.851.651.671.841.741.81.951.872.012.262.885.686.286.256.947.3510.410.7813.1618.516.2817.717.817.8217.1618.9320.7324.823.7132.4431.2931.1223.824.6622.79
0.560.671.511.41.41.591.581.691.881.91.982.443.29.099.889.9210.9611.5514.614.917.3924.4622.3224.2924.6424.82526.7129.0935.0934.3743.0540.3936.9728.5329.427.16
Details

Balance Sheet

Understanding the Balance Sheet

The balance sheet of WPP provides a detailed financial snapshot, revealing the company's assets, liabilities, and equity at a specific point in time. Analyzing these components is crucial for investors looking to understand WPP's financial health and stability.

Assets

WPP's assets represent everything the company owns or controls that has monetary value. These are categorized into current and non-current assets, offering insights into the company's liquidity and long-term investments.

Liabilities

Liabilities are obligations that WPP must settle in the future. Analyzing the ratio of liabilities to assets provides insights into the company's financial leverage and risk exposure.

Equity

Equity refers to the residual interest in the assets of WPP after deducting liabilities. It represents the owners’ claim on the company’s assets and earnings.

Year-to-Year Analysis

Comparing balance sheet figures year-to-year allows investors to identify trends, growth patterns, and potential financial risks, facilitating informed investment decisions.

Interpreting the Data

Detailed analysis of assets, liabilities, and equity can provide investors with comprehensive insights into WPP's financial standing, aiding in investment evaluations and risk assessments.

 
NET INCOME (B)DEPRECIATION (B)DEFERRED TAXES (M)CHANGES IN WORKING CAPITAL (M)NON-CASH ITEM (B)PAID INTEREST (M)PAID TAXES (M)NET CASH FLOW FROM OPERATING ACTIVITIES (B)CAPITAL EXPENDITURES (M)CASH FLOW FROM INVESTING ACTIVITIES (B)CASH FLOW FROM OTHER INVESTING ACTIVITIES (B)INTEREST INCOME AND EXPENSES (M)NET DEBT CHANGE (M)NET CHANGE IN EQUITY (M)CASH FLOW FROM FINANCING ACTIVITIES (M)CASH FLOW FROM OTHER FINANCING ACTIVITIES (M)TOTAL DIVIDENDS PAID (M)NET CHANGE IN CASH FLOW (B)FREE CASH FLOW (M)SHARE-BASED COMPENSATION (M)
198819891990199119921993199419951996199719981999200020012002200320042005200620072008200920102011201220132014201520162017201820192020202120222023
0.020.040.050.060.070.10.120.150.180.210.230.260.380.510.270.420.480.40.480.520.510.510.660.920.891.011.151.251.51.911.140.72-2.90.720.780.2
0.010.020.030.030.020.030.030.030.030.030.030.040.080.110.120.130.10.150.190.180.250.40.380.380.40.410.380.370.430.460.540.690.630.540.511.17
-4150000000000000000000000000000000000
327013-20147127683358-92-4926-57756204-131-80-372-207-383-422-97-989-772-553-122-543-673-1,079-330-510300136-1,438-879
000-0-0-0.01-0.01-0.01-0.01-0.010000.020.180.080.080.370.370.40.540.340.420.360.390.50.30.290.520.110.340.964.030.630.850.75
1642544054403838283036427684985299128135212269248219241228254249212242246252375272262302377
16573318172622293854595881778593101136162151182216207247257273289301414424383536371391390395
0.020.140.090.060.10.190.170.240.240.290.170.260.480.050.630.830.530.840.660.890.920.821.360.670.911.371.71.361.771.411.691.852.052.030.71.24
-21-26-31-21-21-23-30-35-35-36-51-64-111-118-100-93-95-171-184-170-220-253-217-253-330-284-214-246-285-326-375-394-272-293-223-217
0.04-0.59-0.06-0.02-0.03-0.03-0.05-0.05-0.04-0.1-0.2-0.28-0.48-1.02-0.55-0.64-0.14-0.67-0.38-0.84-1.26-0.39-0.41-0.71-0.77-0.48-0.7-0.9-0.92-0.50.181.76-0.17-0.64-0.41-0.38
0.06-0.56-0.03-0-0.01-0.01-0.02-0.01-0.01-0.07-0.15-0.22-0.37-0.91-0.45-0.55-0.04-0.5-0.19-0.67-1.04-0.14-0.19-0.46-0.44-0.19-0.48-0.66-0.63-0.170.562.150.11-0.35-0.19-0.16
000000000000000000000000000000000000
-67380453041-134-49-32-36-1249725812643821025128-595382498810-42619301380436465492-22599-440-1,963332-717-530-353
021400084003-16-171278691698-70-132-186-380-101-5-3-153-78-154-485-560-400-497-205-43-290-814-861-53
-46597-25-24-31-116-127-121-115-2536124817945415852-28-85343-67471-703-269-207-84-207-571-704-1,193-785-1,613-2,922-250-2,057-1,911-904
2315-43-54-72-61-69-79-72-98-200-8-12-3-5-26-32-47-76-81-85-136-80-91-90-90-154-135-219-165-171-210-153-75
-2-12-27-10-5-8-8-10-13-16-21-25-44-55-67-81-100-118-138-161-189-200-218-306-397-460-545-616-751-747-750-122-314-365-422
0.020.14-00.010.080.04-0.020.070.03-0.080.040.220.22-0.50.240.220.32-0.60.280.110.26-0.370.76-0.28-0.070.520.36-0.3-0.040.10.20.61.54-0.8-1.55-0.13
2110.75939.882.6161.5136.5200.8202249.5120.1192.7372.7-63.4525.6731.8438.3666.2476.9720.5702.1565.51,143.7412578.21,089.71,489.31,113.51,488.71,081.91,318.61,456.41,782.11,739.7477.61,021
000000000000000000000000000000000000

WPP stock margins

The WPP margin analysis displays the gross margin, EBIT margin, as well as the profit margin of WPP. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for WPP.
  • 3 years

  • 5 years

  • 10 years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details

Margin

Understanding Gross Margin

The gross margin, expressed as a percentage, delineates the gross profit made from the WPP's sales revenue. A higher gross margin percentage indicates that the WPP retains more revenue after accounting for the costs of goods sold. Investors use this metric to gauge financial health and operational efficiency, as well as to compare it with competitors and industry averages.

EBIT Margin Analysis

EBIT margin represents the WPP's earnings before interest and taxes. Analyzing the EBIT margin over different years provides insights into the operational profitability and efficiency, excluding the effects of financial leverage and tax structure. A growing EBIT margin over the years signifies improving operational performance.

Revenue Margin Insights

The revenue margin demonstrates the WPP's total revenue generated. When comparing the revenue margin year over year, investors can gauge the WPP's growth and market expansion. It is essential to compare the revenue margin with the gross and EBIT margins to understand the cost and profit structures better.

Interpreting Expectations

The expected values for gross, EBIT, and revenue margins provide future financial outlook of the WPP. Investors should compare these expectations with historical data to understand potential growth and risk factors. It is crucial to consider the underlying assumptions and methodologies used in projecting these expected values to make informed investment decisions.

Comparative Analysis

Comparing the gross, EBIT, and revenue margins, both yearly and over multiple years, enables investors to perform a comprehensive analysis of the WPP's financial health and growth prospects. Evaluating the trends and patterns in these margins helps in identifying strengths, weaknesses, and potential investment opportunities.

WPP Margin History

WPP Gross marginWPP Profit marginWPP EBIT marginWPP Profit margin
2028e16.97 %0 %6.36 %
2027e16.97 %0 %6.43 %
2026e16.97 %12.98 %7.67 %
2025e16.97 %12.93 %7.55 %
2024e16.97 %12.66 %7.32 %
202316.97 %3.58 %0.74 %
202217.59 %9.41 %4.73 %
202117.21 %9.6 %4.98 %
202016.79 %-18.98 %-24.72 %
201918.2 %9.79 %6.38 %
201819.07 %9.54 %6.32 %
201720.09 %12.07 %11.49 %
201621.13 %14.34 %9.73 %
201520.65 %13.34 %9.48 %
201487.3 %15.23 %9.34 %
201391.44 %12.97 %8.5 %
201291.73 %12.98 %7.93 %
201192.19 %12.44 %8.38 %
201091.75 %10.85 %6.28 %
200991.9 %9.12 %5.04 %
200893.74 %13.07 %5.87 %
200794.57 %13.74 %7.53 %
200694.97 %13.22 %7.38 %
200595.52 %12.15 %6.77 %
200494.74 %11.23 %6.79 %

WPP Stock Sales Revenue, EBIT, Earnings per Share

The WPP earnings per share therefore indicates how much revenue WPP has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
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Sales per Share
EBIT per share
Earnings per Share
Details

Revenue, EBIT and Earnings per share

Revenue Per Share

Revenue per share represents the total revenue WPP earns, divided by the number of outstanding shares. It is a crucial metric as it reflects the company's ability to generate sales and signifies growth and expansion potential. Comparing yearly revenue per share allows investors to analyze the consistency in a company’s earnings and predict future trends.

EBIT Per Share

EBIT per share indicates WPP's earning before interest and taxes, offering insights into operational profitability excluding the effects of capital structure and tax rates. It can be juxtaposed against revenue per share to gauge the efficiency in converting sales into profits. A consistent increase in EBIT per share over the years underscores operational efficiency and profitability.

Income Per Share

Income per share, or earnings per share (EPS), reveals the portion of WPP’s profit allocated to each share of common stock. It’s instrumental in evaluating the profitability and financial health. By comparing it with revenue and EBIT per share, investors discern how effectively a firm translates sales and operational profits into net income.

Expected Values

Expected values are projections of revenue, EBIT, and income per share for forthcoming years. These anticipations, rooted in historical data and market analysis, aid investors in strategizing their investments, evaluating WPP's prospective performance, and estimating future stock prices. However, it’s pivotal to consider market volatilities and uncertainties that can influence these projections.

WPP Revenue, EBIT and net profit per share

DateWPP Sales per ShareWPP EBIT per shareWPP Earnings per Share
2028e13.1 undefined0 undefined0.83 undefined
2027e11.69 undefined0 undefined0.75 undefined
2026e12.41 undefined0 undefined0.95 undefined
2025e11.98 undefined0 undefined0.91 undefined
2024e11.99 undefined0 undefined0.88 undefined
202313.57 undefined0.49 undefined0.1 undefined
202212.92 undefined1.22 undefined0.61 undefined
202110.53 undefined1.01 undefined0.52 undefined
20209.81 undefined-1.86 undefined-2.43 undefined
201910.5 undefined1.03 undefined0.67 undefined
201810.34 undefined0.99 undefined0.65 undefined
201712.39 undefined1.5 undefined1.42 undefined
201611.1 undefined1.59 undefined1.08 undefined
20159.32 undefined1.24 undefined0.88 undefined
20148.62 undefined1.31 undefined0.81 undefined
20138.1 undefined1.05 undefined0.69 undefined
20127.67 undefined0.99 undefined0.61 undefined
20117.47 undefined0.93 undefined0.63 undefined
20106.97 undefined0.76 undefined0.44 undefined
20097.01 undefined0.64 undefined0.35 undefined
20086.39 undefined0.84 undefined0.38 undefined
20075.04 undefined0.69 undefined0.38 undefined
20064.76 undefined0.63 undefined0.35 undefined
20054.39 undefined0.53 undefined0.3 undefined
20043.52 undefined0.4 undefined0.24 undefined

WPP business model

The company WPP PLC is a globally leading provider of advertising and marketing services. It was founded in London in 1971 by Martin Sorrell, who was CEO until 2018. Today, WPP operates in over 100 countries and employs over 130,000 people. WPP's business model is based on accompanying clients in all phases of the marketing process. The company is fundamentally different from its competitors, who are usually only active in specific areas of marketing. WPP is also not a manufacturer of advertising materials but works with external partners and service providers. The company is divided into various divisions. The largest is "Advertising & Media Investment Management," where classical advertising and media such as TV commercials or magazine ads, as well as the purchase of advertising space on platforms like Facebook or Google, are bundled. Another division is "Data Investment Management," where WPP's experts focus on data collection and analysis. This allows clients to better identify and understand their target groups and markets. In the PR & Public Affairs division, WPP supports its clients in communicating with the public and political decision-makers. In the "Branding & Identity, Healthcare, and Specialist Communications" division, the focus is on brand-building and specialized marketing solutions for specific industries. WPP is also active in areas such as healthcare and government campaigns. WPP offers a wide range of products to provide individual solutions to its clients. These include creative services, market research, insights tools, digital technologies, and event management. Customized teams are often formed for large clients, which work directly on-site or in a decentralized manner. WPP's client base ranges from multinational corporations such as Coca-Cola, Procter & Gamble, and Ford to medium-sized companies and non-profit organizations. Innovation and technological developments play an important role at WPP. The company continuously invests in new tools and systems and also collaborates with technology startups. For example, WPP's digital unit, Wunderman Thompson, has acquired the technology company Zipline Interactive, which specializes in augmented reality. Through further acquisitions and partnerships, WPP also aims to expand its market position in the areas of artificial intelligence and data analysis. Overall, WPP is an important player in the advertising and marketing industry. Due to its broad portfolio in various segments and its global presence, the company has good conditions to be successful in the future. WPP is one of the most popular companies on Eulerpool.com.

WPP SWOT Analysis

Strengths

1. Strong global presence: WPP PLC has a vast global network, operating in over 100 countries, which gives them a competitive edge in reaching diverse markets.

2. Diverse service offerings: The company provides a wide range of marketing communication services, including advertising, PR, branding, and digital marketing, allowing them to cater to diverse client needs.

3. Strong portfolio of brands: WPP PLC owns numerous well-established brands, giving them a competitive advantage and attracting high-profile clients.

Weaknesses

1. Dependence on advertising industry: WPP PLC's revenue heavily relies on the advertising sector, making it susceptible to economic downturns or shifts in advertising trends.

2. Organizational complexity: As a large multinational company, WPP PLC may face challenges in effectively managing its diverse operations and coordinating efforts across different regions.

3. Exposure to currency fluctuations: Operating in numerous countries exposes WPP PLC to currency exchange risks, potentially impacting their financial performance.

Opportunities

1. Growing demand for digital marketing: With the shift towards digital platforms, WPP PLC can capitalize on the increasing demand for digital marketing services and expand its digital offerings.

2. Emerging markets: Investing in emerging markets can allow WPP PLC to tap into new customer bases and gain an early foothold in developing economies with high growth potential.

3. Technological advancements: Leveraging new technologies, such as artificial intelligence and data analytics, can enable WPP PLC to enhance their service capabilities and provide more targeted and effective marketing solutions.

Threats

1. Intense competition: The marketing communications industry is highly competitive, with numerous global and local players, which may pose challenges to WPP PLC in attracting and retaining clients.

2. Changes in consumer behavior: Shifting consumer preferences and behavior patterns, including ad-blocking software and cord-cutting, can potentially impact the effectiveness and reach of WPP PLC's advertising campaigns.

3. Regulatory and legal challenges: Increased scrutiny and regulations in the advertising industry, such as privacy regulations or restrictions on certain advertising practices, can create compliance challenges for WPP PLC.

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WPP Eulerpool Fair Value

Details

Fair Value

Understanding Fair Value

The fair value of a stock provides insights into whether the stock is currently undervalued or overvalued. It is calculated based on profit, revenue, or dividends and offers a comprehensive perspective of the stock’s intrinsic value.

Income-Based Fair Value

This is calculated by multiplying the earnings per share by the average P/E ratio of the selected past years for smoothing. If the fair value is higher than the current market price, it suggests that the stock is undervalued.

Example 2022

Fair Value Profit 2022 = Earnings per Share 2022 / Average P/E Ratio 2019 - 2021 (3 Years Smoothing)

Revenue-Based Fair Value

It is derived by multiplying the revenue per share by the average price-to-sales ratio of the selected past years for smoothing. An undervalued stock is identified if the fair value exceeds the ongoing market price.

Example 2022

Fair Value Revenue 2022 = Revenue per Share 2022 / Average PSR 2019 - 2021 (3 Years Smoothing)

Dividend-Based Fair Value

This value is determined by dividing the dividend per share by the average dividend yield of the selected past years for smoothing. A higher fair value than the market price indicates an undervalued stock.

Example 2022

Fair Value Dividend 2022 = Dividend per Share 2022 * Average Dividend Yield 2019 - 2021 (3 Years Smoothing)

Expectations and Forecasts

Future expectations provide potential trajectories for stock prices and aid investors in decision-making. The expected values are forecasted figures of fair value, taking into account the growth or decline trends of profit, revenue, or dividend.

Comparative Analysis

Comparing the fair value based on profit, revenue, and dividend provides a holistic overview of the stock’s financial health. Observing the annual and per-annual variations contributes to understanding the consistency and reliability of stock performance.

WPP historical P/E ratio, EBIT multiple, and P/S ratio

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WPP shares outstanding

The number of shares was WPP in 2024 — This indicates how many shares 1.094 B is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.
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Number of stocks
Details

Revenue, EBIT and Earnings per share

Revenue Per Share

Revenue per share represents the total revenue WPP earns, divided by the number of outstanding shares. It is a crucial metric as it reflects the company's ability to generate sales and signifies growth and expansion potential. Comparing yearly revenue per share allows investors to analyze the consistency in a company’s earnings and predict future trends.

EBIT Per Share

EBIT per share indicates WPP's earning before interest and taxes, offering insights into operational profitability excluding the effects of capital structure and tax rates. It can be juxtaposed against revenue per share to gauge the efficiency in converting sales into profits. A consistent increase in EBIT per share over the years underscores operational efficiency and profitability.

Income Per Share

Income per share, or earnings per share (EPS), reveals the portion of WPP’s profit allocated to each share of common stock. It’s instrumental in evaluating the profitability and financial health. By comparing it with revenue and EBIT per share, investors discern how effectively a firm translates sales and operational profits into net income.

Expected Values

Expected values are projections of revenue, EBIT, and income per share for forthcoming years. These anticipations, rooted in historical data and market analysis, aid investors in strategizing their investments, evaluating WPP's prospective performance, and estimating future stock prices. However, it’s pivotal to consider market volatilities and uncertainties that can influence these projections.

WPP stock splits

In WPP's history, there have been no stock splits.

WPP dividend history and estimates

In 2024, WPP paid a dividend amounting to 0.39 GBP. Dividend means that WPP distributes a portion of its profits to its owners.
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Dividend
Dividend (Estimate)
Details

Dividend

Dividend Overview

The dividend per year chart for WPP provides a comprehensive view of the annual dividends distributed to shareholders. Analyze the trend to understand the consistency and growth in dividend payouts over the years.

Interpretation and Use

A consistent or increasing trend in dividends can indicate the company's profitability and financial health. Investors can use this data to identify WPP’s potential for long-term investment and income generation through dividends.

Investment Strategy

Incorporate the dividend data in evaluating WPP's overall performance. A thorough analysis, considering other financial aspects, will help in making informed investment decisions for optimal capital growth and income generation.

WPP Dividend History

DateWPP Dividend
2028e0.42 undefined
2027e0.42 undefined
2026e0.42 undefined
2025e0.42 undefined
2024e0.43 undefined
20230.39 undefined
20220.34 undefined
20210.27 undefined
20200.1 undefined
20190.6 undefined
20180.6 undefined
20170.6 undefined
20160.48 undefined
20150.47 undefined
20140.39 undefined
20130.34 undefined
20120.29 undefined
20110.21 undefined
20100.18 undefined
20090.17 undefined
20080.16 undefined
20070.13 undefined
20060.11 undefined
20050.09 undefined
20040.08 undefined

WPP dividend payout ratio

In 2024, WPP had a payout ratio of 56.85%. The payout ratio indicates the percentage of the company's profits that WPP distributes as dividends.
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Payout ratio
Details

Payout ratio

What is Yearly Payout Ratio?

The yearly payout ratio for WPP represents the proportion of earnings paid out as dividends to shareholders. It is an indicator of the company's financial health and stability, illustrating how much profit is being returned to investors versus being reinvested back into the company.

How to Interpret the Data

A lower payout ratio for WPP could mean that the company is reinvesting more into its growth, whereas a higher ratio indicates more earnings are being distributed as dividends. Investors seeking regular income might prefer companies with a higher payout ratio, while those looking for growth may opt for companies with a lower ratio.

Using the Data for Investments

Evaluate WPP's payout ratio in conjunction with other financial metrics and performance indicators. A sustainable payout ratio, coupled with strong financial health, can indicate a reliable dividend payout. However, a very high ratio might suggest the company is not sufficiently reinvesting in its future growth.

WPP Payout Ratio History

DateWPP Payout ratio
2028e59.3 %
2027e58.69 %
2026e60.25 %
2025e58.97 %
2024e56.85 %
202364.94 %
202255.11 %
202150.5 %
2020-4.11 %
201989.2 %
201892.31 %
201742.08 %
201644.74 %
201553.43 %
201448.66 %
201348.05 %
201248.03 %
201134.55 %
201041.98 %
200949.11 %
200841.87 %
200734.89 %
200631.54 %
200530.67 %
200430.68 %
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Unfortunately, there are currently no price targets and forecasts available for WPP.

WPP latest earnings and earnings surprises

DateEPS EstimateEPS ActualQuarterly report
6/30/20240.3 0.31  (4.36 %)2024 Q2
12/31/20230.63 0.61  (-3.37 %)2023 Q4
6/30/20230.34 0.33  (-3.53 %)2023 Q2
12/31/20220.64 0.67  (5.83 %)2022 Q4
6/30/20220.35 0.33  (-6.14 %)2022 Q2
12/31/20210.51 0.5  (-2.12 %)2021 Q4
6/30/20210.26 0.29  (10.05 %)2021 Q2
12/31/20200.44 0.44  (1.28 %)2020 Q4
6/30/20200.21 0.16  (-26.48 %)2020 Q2
12/31/20190.64 0.59  (-8.18 %)2019 Q4
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Eulerpool ESG Scorecard© for the WPP stock

Eulerpool World ESG Rating (EESG©)

93/ 100

🌱 Environment

99

👫 Social

99

🏛️ Governance

81

Environment

Scope 1 - Direct Emissions
11,354
Scope 2 - Indirect emissions from purchased energy
55,720
Scope 3 - Indirect emissions within the value chain
75,687
Total CO₂ emissions
67,074
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather
Pesticides
Palm Oil
Tobacco
Genetically modified organisms
Climate concept
Sustainable forestry
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency

Social

Percentage of female employees56
Percentage of women in management
Percentage of Asian employees13.2
Share of Asian management10.7
Percentage of Hispanic/Latino employees11.8
Hispano/Latino Management share11.1
Percentage of Black employees7
Black Management Share5.3
Percentage of white employees64.4
White Management Share69.8
Adult content
Alcohol
Weapons
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept
Occupational health and safety
Catholic

Governance (Corporate Governance)

Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

WPP shareholders

%
Name
Stocks
Change
Date
9.41869 % BlackRock Institutional Trust Company, N.A.101,608,876-868,19510/28/2024
4.99334 % Silchester International Investors, L.L.P.53,868,14803/15/2024
4.95652 % Harris Associates L.P.53,470,922-1,038,5284/23/2024
4.68947 % Mondrian Investment Partners Ltd.50,589,949-1,394,2849/19/2024
3.31531 % The Vanguard Group, Inc.35,765,592-138,6059/30/2024
2.56122 % BlackRock Investment Management (UK) Ltd.27,630,481-68,7359/30/2024
2.37177 % Schroder Investment Management Ltd. (SIM)25,586,6407,2179/30/2024
2.26962 % Fidelity Management & Research Company LLC24,484,674-23,1008/31/2024
2.24184 % BlackRock Financial Management, Inc.24,184,96586,8238/31/2024
1.64837 % BlackRock Advisors (UK) Limited17,782,5822,477,7679/30/2024
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3
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5
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10

WPP Executives and Management Board

Mr. Mark Read

(56)
WPP Chief Executive Officer, Executive Director (since 2002)
Compensation 6.68 M

Mr. Roberto Quarta

WPP Non-Executive Chairman of the Board
Compensation 557,000

Ms. Sandrine Dufour

WPP Non-Executive Independent Director
Compensation 146,000

Ms. Angela Ahrendts

(63)
WPP Senior Non-Executive Independent Director
Compensation 145,000

Mr. Thomas Ilube

WPP Non-Executive Independent Director
Compensation 142,000
1
2
3
4
5
...
7

Most common questions regarding WPP

What values and corporate philosophy does WPP represent?

WPP PLC represents a strong set of values and corporate philosophy. With a focus on creativity, collaboration, and client-centricity, WPP strives to deliver exceptional results. The company believes in fostering a culture that encourages diversity, innovation, and sustainability. With a commitment to integrity and ethical business conduct, WPP values transparency and accountability in all its operations. By continuously adapting to market trends and investing in cutting-edge technologies, WPP remains at the forefront of the advertising and PR industry. With its global presence and an extensive portfolio of services, WPP PLC aims to drive growth and create value for its clients, shareholders, and stakeholders alike.

In which countries and regions is WPP primarily present?

WPP PLC is primarily present in various countries and regions across the globe. As a multinational advertising and public relations company, WPP PLC has a strong presence in major economies such as the United States, United Kingdom, China, India, Brazil, and Germany. With its extensive network and client base, WPP PLC serves clients in more than 100 countries, including Europe, North America, Asia Pacific, Latin America, Africa, and the Middle East.

What significant milestones has the company WPP achieved?

WPP PLC has achieved several significant milestones throughout its history. One notable accomplishment was the company's founding in 1971, which marked the beginning of its successful journey in the advertising and communications industry. Another milestone was WPP PLC becoming a publicly traded company in 1984, further solidifying its position in the market. The acquisition of several renowned advertising agencies, such as Ogilvy & Mather and J. Walter Thompson, has also played a crucial role in WPP PLC's growth and global reach. Additionally, the company has consistently ranked among the top advertising and marketing communications firms worldwide, demonstrating its continued success and industry leadership.

What is the history and background of the company WPP?

WPP PLC, also known as Wire and Plastic Products PLC, is a British multinational advertising and public relations company. Founded in 1971, WPP has grown to become one of the world's largest advertising companies. It offers a wide range of marketing and communication services, including advertising, media planning and buying, brand management, and digital marketing. With a presence in over 100 countries, WPP works with some of the most renowned global brands. Over the years, the company has expanded through acquisitions and mergers to consolidate its position in the industry and provide comprehensive solutions to its clients.

Who are the main competitors of WPP in the market?

The main competitors of WPP PLC in the market include Omnicom Group Inc., Publicis Groupe SA, and Interpublic Group of Companies Inc. These companies compete with WPP PLC in providing advertising, marketing, and public relations services to clients worldwide. Keeping a strong market presence, WPP PLC faces tough competition from these industry leaders, but it continues to strive and innovate to maintain its position as a leading global advertising and communications firm.

In which industries is WPP primarily active?

WPP PLC is primarily active in the advertising and marketing services industry.

What is the business model of WPP?

The business model of WPP PLC revolves around being a leading global communications services company. WPP PLC specializes in providing a wide range of advertising and marketing services to clients across the world. With its extensive network of agencies, WPP PLC offers expertise in areas such as advertising, media planning and buying, marketing communications, public relations, and data management. By serving a diverse portfolio of clients and brands, WPP PLC aims to deliver creative and strategic solutions that drive growth and help businesses thrive in the ever-evolving marketing landscape.

What is the P/E ratio of WPP 2025?

The WPP P/E ratio is 8.67.

What is the P/S ratio of WPP 2025?

The WPP P/S ratio is 0.65.

What is the Quality Investing of WPP?

The Quality Investing for WPP is 1/10.

What is the revenue of WPP 2025?

The expected WPP revenue is 12.93 B GBP.

How high is the profit of WPP 2025?

The expected WPP profit is 976.4 M GBP.

What is the business model of WPP

WPP PLC is a global leading company in communication services, offering a wide range of solutions in advertising, media, marketing, public relations, design, and digital services. The company operates in over 100 countries and employs over 130,000 employees worldwide. WPP is divided into four divisions: advertising and media, data analysis and consulting, public relations and public affairs, and branding and identity. Within these divisions, the company provides products and services tailored to the specific needs and requirements of its clients. The advertising and media division focuses on developing and implementing end-to-end campaigns and media plans to effectively communicate clients' brand messages to their target audience. Products offered include traditional advertising, digital advertising, social media marketing, content marketing, strategic planning, research and analysis, as well as media buying and planning. The data analysis and consulting division collects, analyzes, and interprets data to help clients make informed decisions. WPP utilizes the latest technologies such as predictive analytics, machine learning, and artificial intelligence. Products offered in this division include data management platforms, marketing analytics, research in market, customer, and brand analysis, as well as a wide range of consulting services. WPP's public relations and public affairs division focuses on connecting and engaging clients with stakeholders and the public. Offered products and services include crisis management, lobbying, media relations, influencer marketing, events and campaigns, and social media communication. The branding and identity division supports clients in developing and implementing brand strategies aligned with their business objectives. Products and services offered in this division include brand design, branding, brand values and architecture, naming and identity, as well as brand strategy, planning, and execution. Overall, WPP offers a comprehensive range of services that enable clients to effectively and efficiently communicate with their target audiences and accelerate their business growth. WPP's extensive products and services provide clients with a wide range of tailored solutions that meet their specific requirements and needs. Furthermore, WPP is committed to practicing sustainable corporate governance by aligning its business practices and operations with the generally accepted principles of corporate social responsibility (CSR). The company engages in various CSR initiatives, including supporting various environmental and social projects aimed at creating a better future for society and the environment. In summary, WPP is a leading company in the communication industry, offering a wide range of innovative and tailored solutions in four main divisions. With its commitment to sustainable growth, corporate social responsibility, and strong customer-focused orientation, WPP strives to successfully help its clients unleash their business potential and shape a more sustainable future.

What is the WPP dividend?

WPP pays a dividend of 0.34 GBP distributed over 2 payouts per year.

How often does WPP pay dividends?

WPP pays out a dividend 2 times a year.

What is the WPP ISIN?

The ISIN of WPP is JE00B8KF9B49.

What is the WPP WKN?

The WKN of WPP is A1J2BZ.

What is the WPP ticker?

The ticker of WPP is WPP.L.

How much dividend does WPP pay?

Over the past 12 months, WPP paid a dividend of 0.39 GBP . This corresponds to a dividend yield of about 5.09 %. For the coming 12 months, WPP is expected to pay a dividend of 0.42 GBP.

What is the dividend yield of WPP?

The current dividend yield of WPP is 5.09 %.

When does WPP pay dividends?

WPP pays a quarterly dividend. This is distributed in the months of July, November, July, November.

How secure is the dividend of WPP?

WPP paid dividends every year for the past 25 years.

What is the dividend of WPP?

For the upcoming 12 months, dividends amounting to 0.42 GBP are expected. This corresponds to a dividend yield of 5.47 %.

In which sector is WPP located?

WPP is assigned to the 'Communication' sector.

Wann musste ich die Aktien von WPP kaufen, um die vorherige Dividende zu erhalten?

To receive the latest dividend of WPP from 11/1/2024 amounting to 0.15 GBP, you needed to have the stock in your portfolio before the ex-date on 10/10/2024.

When did WPP pay the last dividend?

The last dividend was paid out on 11/1/2024.

What was the dividend of WPP in the year 2024?

In the year 2024, WPP distributed 0.394 GBP as dividends.

In which currency does WPP pay out the dividend?

The dividends of WPP are distributed in GBP.

All fundamentals about WPP

Our stock analysis for WPP Revenue stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of WPP Revenue. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.