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McDonald's - Stock

McDonald's Stock



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McDonald's Revenue, EBIT, Net Income

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Net Income

Revenue, EBIT and Profit

Understanding Revenue, EBIT, and Income

Gain insights into McDonald's, a comprehensive overview of its financial performance can be obtained by analyzing the Revenue, EBIT, and Income chart. Revenue represents the total income generated by McDonald's from its primary operations, showcasing the company’s ability to attract and retain clients. EBIT, or Earnings Before Interest and Taxes, indicates the company’s operational profitability, free from the influence of tax and interest expenses. The Income section reflects McDonald's’s net earnings, an ultimate measure of its financial health and profitability.

Yearly Analysis and Comparisons

Observe the yearly bars to understand the annual performance and growth of McDonald's. Compare the Revenue, EBIT, and Income to evaluate the company’s efficiency and profitability. A higher EBIT compared to the previous year suggests an improvement in operational efficiency. Likewise, an increase in Income indicates enhanced overall profitability. Analyzing the year-to-year comparison assists investors in understanding the company’s growth trajectory and operational efficiency.

Utilizing Expectations for Investment

The expected values for the forthcoming years offer investors a glimpse into McDonald's’s anticipated financial performance. Analyzing these projections alongside historical data aids in making informed investment decisions. Investors can gauge the potential risks and returns, aligning their investment strategies accordingly to optimize profitability and mitigate risks.

Investment Insights

Leveraging the comparison between Revenue and EBIT helps in assessing McDonald's’s operational efficiency, while the Revenue and Income comparison reveals the net profitability after accounting for all expenses. Investors can derive valuable insights by meticulously analyzing these financial parameters, laying the foundation for strategic investment decisions aimed at capitalizing on McDonald's’s growth potential.

McDonald's Revenue, Profit, and EBIT History

DateMcDonald's RevenueMcDonald's EBITMcDonald's Net Income
2029e37.07 B undefined0 undefined15.88 B undefined
2028e34.65 B undefined16.95 B undefined13.61 B undefined
2027e32.92 B undefined15.76 B undefined12.08 B undefined
2026e30.06 B undefined14.15 B undefined10.45 B undefined
2025e28.42 B undefined13.3 B undefined9.66 B undefined
2024e26.88 B undefined12.49 B undefined8.88 B undefined
202325.49 B undefined11.75 B undefined8.47 B undefined
202223.18 B undefined10.35 B undefined6.18 B undefined
202123.22 B undefined9.87 B undefined7.55 B undefined
202019.21 B undefined7.21 B undefined4.73 B undefined
201921.36 B undefined8.95 B undefined6.03 B undefined
201821.26 B undefined8.63 B undefined5.92 B undefined
201722.82 B undefined8.3 B undefined5.19 B undefined
201624.62 B undefined7.8 B undefined4.69 B undefined
201525.41 B undefined7.32 B undefined4.53 B undefined
201427.44 B undefined7.94 B undefined4.76 B undefined
201328.11 B undefined8.5 B undefined5.59 B undefined
201227.57 B undefined8.38 B undefined5.47 B undefined
201127.01 B undefined8.29 B undefined5.5 B undefined
201024.08 B undefined7.3 B undefined4.95 B undefined
200922.75 B undefined6.56 B undefined4.55 B undefined
200823.52 B undefined6.28 B undefined4.31 B undefined
200722.79 B undefined5.54 B undefined2.4 B undefined
200620.9 B undefined4.64 B undefined3.54 B undefined
200519.12 B undefined4.06 B undefined2.6 B undefined
200418.59 B undefined3.96 B undefined2.28 B undefined

McDonald's Stock Ratios

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  • Expanded

  • Income Statement

  • Balance Sheet

  • Cashflow

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Revenue and Growth

The McDonald's Revenue and Revenue Growth are pivotal to understanding the company's financial health and operational efficiency. A consistent increase in revenue indicates a company’s ability to effectively market and sell its products or services, while the revenue growth percentage offers insights into the pace at which the company is expanding over the years.

Gross Margin

The Gross Margin is a crucial metric that showcases the percentage of revenue exceeding the cost of goods sold (COGS). A higher gross margin is indicative of a company’s efficiency in controlling its production costs, thereby promising potential profitability and financial stability.

EBIT and EBIT Margin

EBIT (Earnings Before Interest and Taxes) and EBIT Margin offer deep insights into a company’s profitability, excluding the impacts of interest and taxes. Investors often assess these metrics to gauge the operational efficiency and inherent profitability of a business, separate from its financial structure and tax environment.

Income and Growth

Net Income and its subsequent growth are quintessential for investors looking to understand a company’s profitability. Consistent income growth underscores a company’s ability to enhance its profitability over time, reflecting operational efficiency, strategic competitiveness, and financial health.

Shares Outstanding

Shares outstanding refer to the total number of shares a company has issued. It's instrumental in calculating key metrics like Earnings Per Share (EPS) which is pivotal for investors to evaluate a company’s profitability on a per-share basis, offering a more granular view of financial health and valuation.

Interpreting Year to Year Comparison

Comparing yearly data allows investors to identify trends, assess the company’s growth, and anticipate potential future performance. Analyzing how metrics like revenue, income, and margins change year over year can provide valuable insights into the company’s operational efficiency, competitiveness, and overall financial health.

Expectations and Predictions

Investors often juxtapose the current and past financial data with the market’s expectations. This comparison aids in assessing whether the McDonald's is performing as anticipated, underperforming or outperforming the market predictions, providing pivotal data for investment decisions.


Balance Sheet

Understanding the Balance Sheet

The balance sheet of McDonald's provides a detailed financial snapshot, revealing the company's assets, liabilities, and equity at a specific point in time. Analyzing these components is crucial for investors looking to understand McDonald's's financial health and stability.


McDonald's's assets represent everything the company owns or controls that has monetary value. These are categorized into current and non-current assets, offering insights into the company's liquidity and long-term investments.


Liabilities are obligations that McDonald's must settle in the future. Analyzing the ratio of liabilities to assets provides insights into the company's financial leverage and risk exposure.


Equity refers to the residual interest in the assets of McDonald's after deducting liabilities. It represents the owners’ claim on the company’s assets and earnings.

Year-to-Year Analysis

Comparing balance sheet figures year-to-year allows investors to identify trends, growth patterns, and potential financial risks, facilitating informed investment decisions.

Interpreting the Data

Detailed analysis of assets, liabilities, and equity can provide investors with comprehensive insights into McDonald's's financial standing, aiding in investment evaluations and risk assessments.


McDonald's stock margins

The McDonald's margin analysis displays the gross margin, EBIT margin, as well as the profit margin of McDonald's. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for McDonald's.
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Gross margin
EBIT margin
Profit margin


Understanding Gross Margin

The gross margin, expressed as a percentage, delineates the gross profit made from the McDonald's's sales revenue. A higher gross margin percentage indicates that the McDonald's retains more revenue after accounting for the costs of goods sold. Investors use this metric to gauge financial health and operational efficiency, as well as to compare it with competitors and industry averages.

EBIT Margin Analysis

EBIT margin represents the McDonald's's earnings before interest and taxes. Analyzing the EBIT margin over different years provides insights into the operational profitability and efficiency, excluding the effects of financial leverage and tax structure. A growing EBIT margin over the years signifies improving operational performance.

Revenue Margin Insights

The revenue margin demonstrates the McDonald's's total revenue generated. When comparing the revenue margin year over year, investors can gauge the McDonald's's growth and market expansion. It is essential to compare the revenue margin with the gross and EBIT margins to understand the cost and profit structures better.

Interpreting Expectations

The expected values for gross, EBIT, and revenue margins provide future financial outlook of the McDonald's. Investors should compare these expectations with historical data to understand potential growth and risk factors. It is crucial to consider the underlying assumptions and methodologies used in projecting these expected values to make informed investment decisions.

Comparative Analysis

Comparing the gross, EBIT, and revenue margins, both yearly and over multiple years, enables investors to perform a comprehensive analysis of the McDonald's's financial health and growth prospects. Evaluating the trends and patterns in these margins helps in identifying strengths, weaknesses, and potential investment opportunities.

McDonald's Margin History

McDonald's Gross marginMcDonald's Profit marginMcDonald's EBIT marginMcDonald's Profit margin
2029e57.12 %0 %42.82 %
2028e57.12 %48.91 %39.27 %
2027e57.12 %47.88 %36.69 %
2026e57.12 %47.07 %34.78 %
2025e57.12 %46.79 %34 %
2024e57.12 %46.46 %33.02 %
202357.12 %46.07 %33.22 %
202256.97 %44.62 %26.64 %
202154.17 %42.51 %32.49 %
202050.77 %37.52 %24.63 %
201952.33 %41.89 %28.2 %
201850.96 %40.61 %27.87 %
201746.54 %36.36 %22.75 %
201641.45 %31.66 %19.04 %
201538.52 %28.79 %17.82 %
201438.1 %28.95 %17.34 %
201338.79 %30.22 %19.87 %
201239.24 %30.39 %19.82 %
201139.57 %30.71 %20.38 %
201040.03 %30.34 %20.54 %
200938.65 %28.83 %20.01 %
200836.73 %26.71 %18.34 %
200734.69 %24.3 %10.51 %
200633.18 %22.19 %16.96 %
200532.31 %21.23 %13.61 %
200431.75 %21.32 %12.26 %

McDonald's Stock Sales Revenue, EBIT, Earnings per Share

The McDonald's earnings per share therefore indicates how much revenue McDonald's has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
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Sales per Share
EBIT per share
Earnings per Share

Revenue, EBIT and Earnings per share

Revenue Per Share

Revenue per share represents the total revenue McDonald's earns, divided by the number of outstanding shares. It is a crucial metric as it reflects the company's ability to generate sales and signifies growth and expansion potential. Comparing yearly revenue per share allows investors to analyze the consistency in a company’s earnings and predict future trends.

EBIT Per Share

EBIT per share indicates McDonald's's earning before interest and taxes, offering insights into operational profitability excluding the effects of capital structure and tax rates. It can be juxtaposed against revenue per share to gauge the efficiency in converting sales into profits. A consistent increase in EBIT per share over the years underscores operational efficiency and profitability.

Income Per Share

Income per share, or earnings per share (EPS), reveals the portion of McDonald's’s profit allocated to each share of common stock. It’s instrumental in evaluating the profitability and financial health. By comparing it with revenue and EBIT per share, investors discern how effectively a firm translates sales and operational profits into net income.

Expected Values

Expected values are projections of revenue, EBIT, and income per share for forthcoming years. These anticipations, rooted in historical data and market analysis, aid investors in strategizing their investments, evaluating McDonald's's prospective performance, and estimating future stock prices. However, it’s pivotal to consider market volatilities and uncertainties that can influence these projections.

McDonald's Revenue, Profit, and EBIT per Share History

DateMcDonald's Sales per ShareMcDonald's EBIT per shareMcDonald's Earnings per Share
2029e51.44 undefined0 undefined22.03 undefined
2028e48.09 undefined0 undefined18.88 undefined
2027e45.68 undefined0 undefined16.76 undefined
2026e41.71 undefined0 undefined14.5 undefined
2025e39.43 undefined0 undefined13.41 undefined
2024e37.3 undefined0 undefined12.32 undefined
202334.81 undefined16.04 undefined11.56 undefined
202231.29 undefined13.96 undefined8.34 undefined
202130.88 undefined13.13 undefined10.03 undefined
202025.61 undefined9.61 undefined6.31 undefined
201927.93 undefined11.7 undefined7.88 undefined
201827.05 undefined10.98 undefined7.54 undefined
201727.97 undefined10.17 undefined6.36 undefined
201628.6 undefined9.05 undefined5.44 undefined
201526.89 undefined7.74 undefined4.79 undefined
201427.83 undefined8.06 undefined4.83 undefined
201327.94 undefined8.44 undefined5.55 undefined
201227.03 undefined8.21 undefined5.36 undefined
201125.84 undefined7.94 undefined5.27 undefined
201022.29 undefined6.76 undefined4.58 undefined
200920.55 undefined5.92 undefined4.11 undefined
200820.53 undefined5.48 undefined3.76 undefined
200718.8 undefined4.57 undefined1.98 undefined
200616.69 undefined3.7 undefined2.83 undefined
200515.01 undefined3.19 undefined2.04 undefined
200414.59 undefined3.11 undefined1.79 undefined

McDonald's stock analysis

Discover the fascinating world of McDonald's, one of the most well-known fast food chains on the planet! Since its founding in 1940, McDonald's has become a global brand. Every year, millions of customers visit McDonald's to enjoy their delicious products. The history of McDonald's: McDonald's Corporation was founded in 1955 when Ray Kroc acquired the concept of two brothers, Richard and Maurice McDonald. The brothers had developed a system for food preparation for their drive-in restaurants in California. The idea was to organize the preparation in a way that would allow the food to be quickly and efficiently prepared for the customer. The two brothers produced hamburgers, french fries, and milkshakes that they wanted to bring to the market quickly. Kroc began expanding the company by recruiting various franchisees who could use the business model for their own restaurants. Within a few years, the company rapidly expanded, first in the United States, then in Europe and Asia. Today, there are nearly 40,000 McDonald's restaurants in over 100 countries worldwide. The business model of McDonald's: McDonald's business model is based on a franchise system. This means that entrepreneurs usually need to acquire a license to operate a McDonald's restaurant. McDonald's provides the concept and processes for the business, including the knowledge of food and how it is prepared and served. The company also provides a set of guidelines for restaurant setup and requires its franchisees to maintain a certain quality and customer service. The system allows for reduced operating costs for the restaurants, which in turn allows for higher profit margins for franchisees. The different divisions of McDonald's: McDonald's offers a variety of products, from hamburgers and french fries to salads and smoothies. The company has also specialized in certain areas, such as breakfast or introducing new menu options like healthier or vegetarian dishes. McDonald's has also introduced its own coffee brand, McCafe, which offers a wide selection of coffee specialties, from cappuccinos to espressos. The menu also includes smoothies, bagels, and other snacks. Another business area of McDonald's is Happy Meals, which are specially designed for children. These boxes include a meal and a surprise in the form of toys or games. McDonald's is also involved in various social and environmental initiatives, such as the reuse of packaging, waste reduction, and the use of sustainable materials in production. The products offered by McDonald's: McDonald's is most famous for its burgers and french fries. The most popular products include the Big Mac, Quarter Pounder, McChicken, and Filet-O-Fish sandwiches. Especially in the United States, there are also various regional offerings, such as the "McRib" which is only available at certain times of the year, or the "Lobster Roll" which is only available in certain coastal regions. For vegetarians and vegans, McDonald's now offers several dishes, such as the McVeggie or McWrap Veggie. There are also local offerings in different countries tailored to local specialties and tastes. Conclusion: McDonald's is a well-known brand and one of the world's largest fast-food chains. The company has built a strong presence in many countries around the world due to its successful franchise system. McDonald's products include a variety of menu options that are constantly adjusted and expanded. McDonald's has also responded to the challenges of the 21st century by adapting to the zeitgeist, including offering vegetarian and vegan dishes. McDonald's is one of the most popular companies on Eulerpool.com.

McDonald's SWOT Analysis


1. Global Brand Recognition: McDonald's is one of the most well-known fast food chains worldwide, which gives it a competitive edge.

2. Extensive Franchise Network: McDonald's has a large network of franchisees, allowing for widespread presence and rapid expansion.

3. Strong Marketing Strategy: The company's effective marketing campaigns help maintain customer loyalty and attract new customers.


1. Controversial Menu: McDonald's has been criticized for its high-calorie and unhealthy menu choices, which may deter health-conscious customers.

2. Employee Turnover: The fast-paced nature of the fast food industry often leads to high employee turnover, affecting the quality of service.

3. Vulnerability to Consumer Trends: McDonald's may face challenges in adapting to changing consumer preferences, such as the increasing demand for healthier food options.


1. Expansion into Emerging Markets: McDonald's has the opportunity to tap into untapped markets in developing countries, where fast food consumption is on the rise.

2. Diversification of Menu: Introducing healthier and more diverse menu options can attract health-conscious consumers and cater to evolving dietary trends.

3. Technological Innovations: Embracing digital technologies like mobile ordering and delivery apps can enhance convenience and customer engagement.


1. Intense Competition: McDonald's faces fierce competition from other fast food chains and local eateries, which may impact market share.

2. Rising Food Costs: Fluctuations in commodity prices can affect McDonald's profitability and impact pricing strategies.

3. Negative Public Perception: Growing concerns regarding fast food's impact on health and the environment could lead to a decline in customer trust and loyalty.

McDonald's valuation based on historical P/E ratio, EBIT, and P/S ratio.

McDonald's shares outstanding

The number of shares was McDonald's in 2023 — This indicates how many shares 732.3 M is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.
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Number of stocks

Revenue, EBIT and Earnings per share

Revenue Per Share

Revenue per share represents the total revenue McDonald's earns, divided by the number of outstanding shares. It is a crucial metric as it reflects the company's ability to generate sales and signifies growth and expansion potential. Comparing yearly revenue per share allows investors to analyze the consistency in a company’s earnings and predict future trends.

EBIT Per Share

EBIT per share indicates McDonald's's earning before interest and taxes, offering insights into operational profitability excluding the effects of capital structure and tax rates. It can be juxtaposed against revenue per share to gauge the efficiency in converting sales into profits. A consistent increase in EBIT per share over the years underscores operational efficiency and profitability.

Income Per Share

Income per share, or earnings per share (EPS), reveals the portion of McDonald's’s profit allocated to each share of common stock. It’s instrumental in evaluating the profitability and financial health. By comparing it with revenue and EBIT per share, investors discern how effectively a firm translates sales and operational profits into net income.

Expected Values

Expected values are projections of revenue, EBIT, and income per share for forthcoming years. These anticipations, rooted in historical data and market analysis, aid investors in strategizing their investments, evaluating McDonald's's prospective performance, and estimating future stock prices. However, it’s pivotal to consider market volatilities and uncertainties that can influence these projections.

McDonald's Stock splits

In McDonald's's history, there have been no stock splits.

McDonald's Stock Dividend

In 2023, McDonald's paid a dividend amounting to 6.23 USD. Dividend means that McDonald's distributes a portion of its profits to its owners.
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Dividend (Estimate)


Dividend Overview

The dividend per year chart for McDonald's provides a comprehensive view of the annual dividends distributed to shareholders. Analyze the trend to understand the consistency and growth in dividend payouts over the years.

Interpretation and Use

A consistent or increasing trend in dividends can indicate the company's profitability and financial health. Investors can use this data to identify McDonald's’s potential for long-term investment and income generation through dividends.

Investment Strategy

Incorporate the dividend data in evaluating McDonald's's overall performance. A thorough analysis, considering other financial aspects, will help in making informed investment decisions for optimal capital growth and income generation.

McDonald's Dividend History

DateMcDonald's Dividend
2029e3.97 undefined
2028e3.98 undefined
2027e3.94 undefined
2026e3.98 undefined
2025e4.03 undefined
2024e3.81 undefined
20236.23 undefined
20225.66 undefined
20215.25 undefined
20205.04 undefined
20194.73 undefined
20184.19 undefined
20173.83 undefined
20163.61 undefined
20153.44 undefined
20143.28 undefined
20133.12 undefined
20122.87 undefined
20112.53 undefined
20102.26 undefined
20092.05 undefined
20081.63 undefined
20071.5 undefined
20061 undefined
20050.67 undefined
20040.55 undefined

McDonald's Stock Payout Ratio

In 2023, McDonald's had a payout ratio of 66.7%. The payout ratio indicates the percentage of the company's profits that McDonald's distributes as dividends.
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Payout ratio

Payout ratio

What is Yearly Payout Ratio?

The yearly payout ratio for McDonald's represents the proportion of earnings paid out as dividends to shareholders. It is an indicator of the company's financial health and stability, illustrating how much profit is being returned to investors versus being reinvested back into the company.

How to Interpret the Data

A lower payout ratio for McDonald's could mean that the company is reinvesting more into its growth, whereas a higher ratio indicates more earnings are being distributed as dividends. Investors seeking regular income might prefer companies with a higher payout ratio, while those looking for growth may opt for companies with a lower ratio.

Using the Data for Investments

Evaluate McDonald's's payout ratio in conjunction with other financial metrics and performance indicators. A sustainable payout ratio, coupled with strong financial health, can indicate a reliable dividend payout. However, a very high ratio might suggest the company is not sufficiently reinvesting in its future growth.

McDonald's Payout Ratio History

DateMcDonald's Payout ratio
2029e64.71 %
2028e64.94 %
2027e64.29 %
2026e64.89 %
2025e65.65 %
2024e62.31 %
202366.7 %
202267.95 %
202152.29 %
202079.87 %
201960.1 %
201855.64 %
201760.22 %
201666.36 %
201571.82 %
201468.05 %
201356.22 %
201253.54 %
201148.01 %
201049.34 %
200949.88 %
200843.22 %
200776.14 %
200635.34 %
200532.84 %
200430.73 %
Unfortunately, there are currently no price targets and forecasts available for McDonald's.

McDonald's Earnings Surprises

DateEPS EstimateEPS ActualQuarterly report
3/31/20242.74 2.7  (-1.59 %)2024 Q1
12/31/20232.85 2.95  (3.45 %)2023 Q4
9/30/20233.03 3.19  (5.18 %)2023 Q3
6/30/20232.81 3.17  (12.65 %)2023 Q2
3/31/20232.35 2.63  (11.68 %)2023 Q1
12/31/20222.48 2.59  (4.47 %)2022 Q4
9/30/20222.6 2.68  (2.97 %)2022 Q3
6/30/20222.49 2.55  (2.25 %)2022 Q2
3/31/20222.19 2.28  (4.1 %)2022 Q1
12/31/20212.36 2.23  (-5.48 %)2021 Q4

Eulerpool ESG Scorecard© for the McDonald's stock

Eulerpool World ESG Rating (EESG©)

83/ 100

🌱 Environment


👫 Social


🏛️ Governance



Scope 1 - Direct Emissions
Scope 2 - Indirect emissions from purchased energy
Scope 3 - Indirect emissions within the value chain
Total CO₂ emissions
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather
Palm Oil
Genetically modified organisms
Climate concept
Sustainable forestry
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency


Percentage of female employees
Percentage of women in management
Percentage of Asian employees
Share of Asian management
Percentage of Hispanic/Latino employees
Hispano/Latino Management share
Percentage of Black employees
Black Management Share
Percentage of white employees
White Management Share
Adult content
Military contracts
Human rights concept
Privacy concept
Occupational health and safety

Governance (Corporate Governance)

Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

Kontaktformular an uns. The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

McDonald's Stock Shareholders

9.54 % The Vanguard Group, Inc.68,736,297594,60012/31/2023
4.83 % BlackRock Institutional Trust Company, N.A.34,840,470-82,80912/31/2023
4.82 % State Street Global Advisors (US)34,771,3581,090,19412/31/2023
2.05 % Geode Capital Management, L.L.C.14,784,091216,37212/31/2023
1.64 % Wellington Management Company, LLP11,798,910-288,69712/31/2023
1.29 % JP Morgan Asset Management9,330,604723,92812/31/2023
1.26 % Norges Bank Investment Management (NBIM)9,055,003170,39612/31/2023
1.07 % Morgan Stanley Smith Barney LLC7,745,219180,16712/31/2023
0.98 % BofA Global Research (US)7,074,517272,19412/31/2023
0.97 % Wells Fargo Advisors6,978,424-10,29712/31/2023

McDonald's Executives and Management Board

Mr. Christopher Kempczinski54
McDonald's President, Chief Executive Officer, Director (since 2017)
Compensation 17.77 M
Ms. Heidi Capozzi53
McDonald's Executive Vice President, Chief People Officer
Compensation 8.94 M
Mr. Ian Borden54
McDonald's Executive Vice President, Chief Financial Officer
Compensation 7.92 M
Mr. Kevin Ozan59
McDonald's Senior Executive Vice President - Strategic Initiatives
Compensation 7.18 M
Mr. Joseph Erlinger49
McDonald's President - McDonald’s USA
Compensation 5.92 M

McDonald's Supply Chain

NameRelationshipTwo-week correlationOne-month correlationThree-Month CorrelationSix-Month CorrelationOne Year CorrelationTwo-Year Correlation
X5 Retail Group GDR - Stock
X5 Retail Group GDR
Salomon A Angel - Stock
Salomon A Angel
Just Eat Takeaway.com N.V. - Stock
Just Eat Takeaway.com N.V.

Frequently Asked Questions about McDonald's stock

What values and corporate philosophy does McDonald's represent?

McDonald's represents values of quality, service, cleanliness, and value. The company's corporate philosophy focuses on delivering exceptional customer experiences, offering affordable and delicious food, and maintaining high standards of cleanliness in their restaurants. McDonald's aims to provide quality food products sourced from trusted suppliers, ensuring consistency across their global franchise network. By prioritizing customer satisfaction and convenience, McDonald's has become a leader in the fast-food industry. With a commitment to innovation, social responsibility, and community engagement, McDonald's continues to adapt and evolve to meet the changing needs of its customers while upholding its core values.

In which countries and regions is McDonald's primarily present?

McDonald's is primarily present in countries and regions worldwide. The famous fast-food chain has an extensive global presence, with restaurants in over 100 countries. Some of the key markets where McDonald's operates include the United States, Canada, China, Japan, Australia, the United Kingdom, France, Germany, Brazil, and India. McDonald's has successfully established its brand across various continents, catering to diverse cultures and preferences. With its iconic golden arches, McDonald's continues to be one of the most recognizable and popular fast-food chains globally.

What significant milestones has the company McDonald's achieved?

McDonald's, a renowned fast-food chain, has achieved several significant milestones throughout its history. One such milestone is the introduction of their iconic hamburger, the Big Mac, in 1968. This signature sandwich became immensely popular and has remained a staple on their menu ever since. Another noteworthy achievement was the establishment of their global presence, marked by the opening of the first McDonald's outside of the United States in Canada in 1967. Over the years, McDonald's has continuously expanded its menu, introducing new items like the Chicken McNuggets in 1980 and the McCafé line of beverages in 2001. These achievements have solidified McDonald's position as a leader in the fast-food industry.

What is the history and background of the company McDonald's?

McDonald's Corporation, often referred to as McDonald's, is a renowned American fast food restaurant chain. Founded in 1940 by Richard and Maurice McDonald, the company initially started as a barbecue restaurant, but later transformed into a hamburger stand. In 1955, entrepreneur Ray Kroc joined the business and opened the first McDonald's franchise in Des Plaines, Illinois. With its focus on service, cleanliness, and value, McDonald's grew exponentially, becoming a global phenomenon in the fast-food industry. Today, McDonald's operates in more than 100 countries and serves millions of customers daily, offering a wide range of menu options, including its iconic Big Mac. With its rich history and worldwide recognition, McDonald's continues to be a dominant player in the foodservice industry.

Who are the main competitors of McDonald's in the market?

The main competitors of McDonald's in the market include fast-food chains such as Burger King, Wendy's, KFC, Subway, and Taco Bell.

In which industries is McDonald's primarily active?

McDonald's is primarily active in the fast food and restaurant industries.

What is the business model of McDonald's?

The business model of McDonald's is based on the concept of fast-food service restaurants. Their primary focus is on delivering consistent quality food and a quick service experience to customers. McDonald's operates through a franchising model, where franchisees own and operate individual restaurants under the McDonald's brand. The company offers a menu consisting of a variety of burgers, sandwiches, fries, and other food items, along with beverages and desserts. McDonald's emphasizes affordability, convenience, and a strong global presence to attract a wide customer base. With their iconic Golden Arches, McDonald's has become one of the world's leading fast-food chains, catering to millions of customers daily.

What is the P/E ratio of McDonald's 2024?

The McDonald's P/E ratio is 20.91.

What is the P/S ratio of McDonald's 2024?

The McDonald's P/S ratio is 6.91.

What is the AlleAktien quality score of McDonald's?

The AlleAktien quality score for McDonald's is 7/10.

What is the revenue of McDonald's 2024?

The expected McDonald's revenue is 26.88 B USD.

How high is the profit of McDonald's 2024?

The expected McDonald's profit is 8.88 B USD.

What does McDonald's do?

The company McDonald's is a globally operating company, primarily known for its fast-food restaurants. McDonald's business model is based on the production and sale of fast food products such as burgers, french fries, and soft drinks. McDonald's has many different divisions that contribute to its operations. An important division is the franchise model, where franchisees have the right to open their own McDonald's restaurants. They acquire the right to use the McDonald's brand and system and receive support in establishing and operating their restaurant. Another important division of McDonald's is the delivery system. The company offers delivery service for customers who are unable to go to the restaurant or stay there. Through online ordering systems, McDonald's enables quick and easy ordering of deliveries. Another important aspect of the business model is marketing. McDonald's is known to be very creative and innovative in advertising. They have developed many famous advertising campaigns, including the "I'm Lovin' It" campaign, which was launched in 2003 and has since become one of the most famous brand slogans worldwide. McDonald's offers a wide range of products, including hamburgers, cheeseburgers, chicken McNuggets, salads, breakfast sandwiches, and much more. All products are produced according to McDonald's strict standards to ensure that they are safe, fresh, and of the highest quality. An important part of the business model is constantly improving and expanding the menu to meet the needs and desires of customers. Another factor contributing to McDonald's business model is sales and scaling. McDonald's has over 38,000 restaurants in over 100 countries, which means they are able to produce and sell products on a large scale. This allows them to maintain a strong position in the market and offer a wide range of products at an affordable price. In summary, McDonald's business model is built on many different pillars. They utilize the franchise model, marketing, online ordering system, and scaling to offer a wide range of products at an affordable price. Through continuous improvement and expansion of the menu, as well as innovative marketing, McDonald's remains one of the most well-known brands in the fast food industry.

What is the McDonald's dividend?

McDonald's pays a dividend of 5.66 USD distributed over 4 payouts per year.

How often does McDonald's pay dividends?

McDonald's pays out a dividend 4 times a year.

What is the McDonald's ISIN?

The ISIN of McDonald's is US5801351017.

What is the McDonald's WKN?

The WKN of McDonald's is 856958.

What is the McDonald's ticker?

The ticker of McDonald's is MCD.

How much dividend does McDonald's pay?

Over the past 12 months, McDonald's paid a dividend of 6.23 USD . This corresponds to a dividend yield of about 2.46 %. For the coming 12 months, McDonald's is expected to pay a dividend of 4.03 USD.

What is the dividend yield of McDonald's?

The current dividend yield of McDonald's is 2.46 %.

When does McDonald's pay dividends?

McDonald's pays a quarterly dividend. This is distributed in the months of September, December, March, July.

How secure is the dividend of McDonald's?

McDonald's paid dividends every year for the past 49 years.

What is the dividend of McDonald's?

For the upcoming 12 months, dividends amounting to 4.03 USD are expected. This corresponds to a dividend yield of 1.61 %.

In which sector is McDonald's located?

McDonald's is assigned to the 'Cyclical consumption' sector.

Wann musste ich die Aktien von McDonald's kaufen, um die vorherige Dividende zu erhalten?

To receive the latest dividend of McDonald's from 6/17/2024 amounting to 1.67 USD, you needed to have the stock in your portfolio before the ex-date on 6/3/2024.

When did McDonald's pay the last dividend?

The last dividend was paid out on 6/17/2024.

What was the dividend of McDonald's in the year 2023?

In the year 2023, McDonald's distributed 5.66 USD as dividends.

In which currency does McDonald's pay out the dividend?

The dividends of McDonald's are distributed in USD.

Other fundamentals and analyses of McDonald's in the deep dive.

Our stock analysis for McDonald's Revenue stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of McDonald's Revenue. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.

1. Introduction to the World of Stocks

The Fascination of Stock Markets

The world of the stock markets is fascinating and dynamic, a world where billions of euros change hands every day. For investors, stocks offer a unique opportunity to participate in the growth and success of companies. The simplest realization, perhaps: A stock is nothing more than a share in a company. This could be an investment in the local bakery, a coffee chain like Starbucks, or a software giant like Microsoft. Owning stocks means owning companies. All great and small fortunes are made through company ownership.

Eulerpool is a global financial data provider with offices in St. Gallen (Switzerland), Singapore, and Munich.

At Eulerpool Research Systems, we understand this fascination with stocks like the McDonald's stock and offer private investors, asset managers, banks, and institutional investors access to comprehensive and reliable financial ratios, high-quality financial data, and intuitive analysis tools to make informed investment decisions.

What Are Stocks?

Shares represent stakes in a company, as is the case with the McDonald's share. When you buy a share, you become a co-owner of that company. Stock trading takes place on exchanges, an organized market where buyers and sellers meet. The price of a share is determined by supply and demand and reflects the economic performance and potential of the company.

Significance of Stocks in Asset Accumulation

Investing in stocks means directly participating in economic growth. Compared to other forms of investment, stocks often offer higher returns, but they also carry higher risks. With the right tools and analyses, such as those provided by Eulerpool, investors can minimize these risks and make informed decisions.

Our companies create incredible value every day. Through great products and services that we all love. Whether it's coffee, Starbucks, real estate, software, or entertainment. Every product we use comes from a company. By owning shares, we participate in these businesses.

The Role of Stock Metrics and Analysis

The key to success in wealth accumulation with stocks lies in the thorough analysis and understanding of the underlying metrics. This is where Eulerpool Research Systems comes into play: We provide access to over a million securities and ten million metrics, offering our users a comprehensive analysis foundation. Private investors at Eulerpool have access to professional metrics and analysis tools on par with institutional investors.

Long-term Perspectives and Strategies with Stocks, ETFs, Funds, and Crypto

Successful investing requires a long-term perspective. It's not about taking advantage of short-term market fluctuations, but about identifying companies with solid fundamentals and growth potential. Eulerpool supports investors in recognizing such companies and sustainably building their portfolios.

Stocks are an essential component of the modern financial world. By deepening their understanding of stock markets and utilizing quality data and analyses, investors can successfully increase their wealth. Eulerpool Research Systems is by your side as a reliable partner on this journey.

2. Fundamentals of Stocks and ETFs with a Focus on McDonald's

The Role of Stocks in the Financial Market

Stocks are fundamental building blocks of the financial market. A stock represents a share in a company, such as McDonald's. It gives the holder a piece of the company and, depending on the type of stock, voting rights at the general meeting. Investors buy stocks in the hope that the company will grow, which is reflected in rising stock prices and potential dividend payouts.

ETFs: An Introduction

Exchange Traded Funds (ETFs) are investment funds that are traded on stock exchanges and replicate the composition of an index, such as the DAX or NASDAQ. They allow investors to invest in a broad portfolio of stocks like McDonald's without having to buy each stock individually. ETFs are popular for their low fees and ease of handling.

McDonald's in the world of stocks and ETFs

Companies like McDonald's are often important components in many stock portfolios and ETFs. The valuation of McDonald's therefore not only affects direct investors in the McDonald's stock, but also investors who have invested in ETFs containing McDonald's shares.

Dividends and McDonald's

A key element for stock investors is the dividend that companies like McDonald's distribute to their shareholders. The "dividend yield" of McDonald's can be an important factor in determining whether a stock represents an attractive investment.

Analysis and Valuation of Stocks

Stock analysis and valuation is a crucial step in determining the true value of companies such as McDonald's. This process involves analyzing various financial metrics and reports to gain a comprehensive picture of the financial health and potential of McDonald's.

Both individual stocks and ETFs play an important role in an investor’s portfolio. Investing in companies like McDonald's and understanding their role in ETFs are essential components for success in the world of finance. With the right tools and analyses, investors can make informed decisions about their investments in stocks and ETFs.

3. Stock Analysis: A Universal Guide

Fundamentals of Financial and Stock Analysis

Financial analysis is the backbone of every investment decision. Whether it involves stocks of technology companies, consumer goods manufacturers, or financial service providers, the analysis of financial metrics is crucial. It encompasses the evaluation of balance sheets, income statements, and cash flow statements.

Key Financial Ratios for Stocks

Core metrics include the price-to-earnings ratio (P/E), dividend yield, return on equity, and price-to-book ratio. The Eulerpool Fair Value is also becoming increasingly popular among professional investors. These metrics offer insights into the valuation, profitability, and financial health of a company.

Analysis of Corporate Performance

The analysis of company performance includes comparing historical data to identify trends in revenue, profit, and other key financial aspects. This analysis assists in forecasting future performance and assessing growth potential.

Eulerpool displays both historical data (up to 30 years of data history) on revenue, EBIT, profit, dividends, and many more, as well as professional forecasts for the coming 7 years.

Risk and Opportunity Assessment

The assessment of risks and opportunities is another important aspect of financial analysis. It encompasses the examination of market risks, credit risks, and operational risks, as well as the evaluation of opportunities arising from new market trends or technological innovations.

Long-Term Financial Outlook

The long-term financial perspective is particularly important for investors interested in sustainable growth and stable returns. This perspective takes into account long-term profitability, the ability to distribute dividends, and the potential for future growth.

A thorough stock analysis is crucial for the success of investments in stocks. Regardless of the industry or the specific company, a well-founded analysis allows investors to make informed decisions and achieve their investment goals.

4. Market and Industry Trends: Their Importance in Stock Analysis

Introduction to Market and Industry Trends

Market and industry trends play a crucial role in the valuation of stocks. Regardless of whether it involves companies from the technology, consumer goods, finance, or any other sector, knowledge of current and future trends is essential for investors.

Global Economic Trends

Analyzing global economic trends is fundamental to understanding the potential and risks of stock investments. These trends can be influenced by geopolitical changes, economic policies, technological advancements, and global events such as pandemics or economic crises.

Industry-Specific Developments

Every industry has its specific trends and challenges. Understanding these specific factors is crucial to assess a company's position within its industry and its potential compared to competitors.

Technological Innovations

Technological innovations can revolutionize entire industries and create new growth opportunities. A company's ability to adapt to and utilize technological changes is an important indicator of its future growth.

Sustainability and Social Responsibility

Sustainability and social responsibility are increasingly gaining importance. Companies that are leading in these areas may deliver better long-term performance, as they are better prepared for future regulatory changes and consumer preferences.

Market Dynamics and Competition

Analyzing market dynamics and competition is crucial to understand a company's strengths and weaknesses. This includes assessing market shares, competitive positioning, and strategic orientation.

Taking into account market and industry trends is an essential part of stock analysis. A deep understanding of these trends enables investors to make informed decisions and better assess the long-term prospects of an investment.

5. Investment Strategies: Diversification and Risk Management

Introduction to Investment Strategies Effective investment strategies are crucial for success in the stock market. Regardless of specific stocks or sectors, it is important to have a well-thought-out investment strategy that considers diversification and risk management.

Diversification: Key to Risk Management

Diversification is a fundamental strategy to minimize risk. It involves spreading investments across different asset classes, industries, and geographic regions to reduce the risk of market volatility and industry-specific downturns.

Long-Term vs. Short-Term Investment Strategies

Investors should distinguish between long-term and short-term investment strategies. Long-term strategies focus on holding stocks over extended periods to benefit from price increases and dividends. Short-term strategies, on the other hand, take advantage of current market trends and fluctuations.

Significance of Risk Tolerance

Individual risk tolerance plays a crucial role in choosing an investment strategy. It depends on various factors such as investment goals, time horizon, and personal comfort with volatility.

Fundamental Analysis and Technical Analysis

Both analysis methods are important for developing investment strategies. Fundamental analysis deals with the assessment of the intrinsic value of stocks, while technical analysis uses market movements and patterns to make trading decisions.

Portfolio Rebalancing

Regular rebalancing of the portfolio is important to maintain the desired risk profile. This includes adjusting the portfolio composition to ensure that it aligns with investment objectives and risk tolerance levels.

A well-thought-out investment strategy that considers diversification, risk tolerance, fundamental analysis, and technical analysis is essential for success in stock trading. Regular portfolio rebalancing helps manage risks and achieve investment goals.

6. Future Perspectives and Potentials in the Stock Market

Introduction to Future Market Trends The stock market is constantly subject to change, influenced by global economic trends, technological developments, and political decisions. Understanding this dynamic is essential for long-term oriented investors.

The Importance of Market Research and Forecasts

Market research and forecasts play a significant role in predicting future market trends. They help investors identify potential growth areas and industries with high potential.

The Influence of Technology and Innovation

Technological innovations are often drivers for market changes. New technologies can disrupt existing industries while simultaneously creating new investment opportunities. Investors should keep an eye on emerging technology trends and their potential impacts on various sectors.

Sustainability and ESG Investments

Sustainability and ESG criteria (Environmental, Social, Governance) are becoming increasingly important for investment decisions. Companies that are leading in these areas could demonstrate greater growth potential in the coming years.

Global Economic Changes

Global economic changes, such as demographic shifts, geopolitical movements, and economic policy decisions, influence stock markets worldwide. Understanding these factors is crucial for developing a robust investment strategy.

Risk Management and Future Vision

Effective risk management remains an important aspect for future investments. Investors should have a balanced vision that considers both potential risks and opportunities.

Taking into account future market trends and global economic changes is crucial for long-term success in the stock market. Investors should proactively monitor technology trends, sustainability, and geopolitical shifts to identify future investment opportunities and adjust their portfolio accordingly.

7. Case Studies: Successful Investment Strategies in the Stock Market

Introduction to Case Studies Analyzing case studies of successful investments offers valuable insights into effective strategies and decision-making processes in the stock market. These case studies can cover a wide range of industries and market conditions, making them relevant for investors of all types.

Analysis of Success Stories

By studying examples where investors have made significant gains, important lessons can be learned about market analysis, timing, and risk management. These stories offer not only inspiration but also practical lessons that can be directly applied to one's own investment strategies.

Understanding Errors and Failures

Equally instructive are case studies that deal with mistakes and failures. These examples help to identify common pitfalls in the stock market and understand how to avoid them in the future.

Diversification and Portfolio Strategy

Some case studies demonstrate how diversification and a well-thought-out portfolio strategy can lead to success. They underline the importance of risk distribution and the selection of stocks from different industries and regions.

Long-Term vs. Short-Term Strategies

Case studies provide insights into the differences between long-term and short-term investment strategies. They illustrate how different approaches can work in various market environments.

Adjustment to Market Changes

Another important aspect highlighted by case studies is the ability to adapt strategies to changing market conditions. Flexibility and adaptability are crucial factors for long-term success.

Case studies are an indispensable tool for learning and developing as an investor. They offer practical insights into successful strategies and help avoid mistakes. The analysis of case studies helps investors make informed and reflective investment decisions.

8. Practical Tips for Buying Stocks

Introduction to Stock Purchasing Purchasing stocks can be a rewarding decision for investors of all levels of experience. This chapter provides practical tips that will help you make smart and informed investment decisions.

Choosing the Right Broker

An important step in buying stocks is selecting a suitable broker. Key criteria for this are fee structures, user-friendliness of the platform, customer service, and the availability of research and analysis tools.

Understanding Market Mechanisms

Before you invest in stocks, it's important to understand the basics of the stock market, including how exchanges operate, buy and sell orders, and the significance of market capitalization and liquidity.

Conducting a thorough analysis

A careful analysis of the companies you wish to invest in is essential. This includes the evaluation of financial reports, analysis of industry trends, and consideration of corporate news and events.

Portfolio Diversification

Diversifying your portfolio across various industries and regions is a proven approach to minimizing risks and achieving stable returns in the long term.

Establishment of an Investment Strategy

Define your investment goals and risk tolerance and develop an investment strategy that suits your profile. Decide whether you want to pursue a long-term buy-and-hold strategy or a more active trading strategy.

Long-Term Perspective

Consider stock investments with a long-term perspective. Market fluctuations are normal, and taking a long-term view can help you avoid hasty decisions.

Continuous Education and Information

Stay informed about market and economic news, and continuously engage with the latest developments in the stock market. Education is a key aspect to succeed in stock trading.

Purchasing stocks requires careful consideration and a well-founded strategy. By selecting the right broker, thorough analysis, diversification, and a long-term perspective, you can maximize your chances of successful investments.

9. Summary and Outlook: The Path Forward in the Stock Market

Review of Key Points In this guide, we have covered various aspects of stock investing, from the basics of stocks and ETFs to financial analysis, market and industry trends, and practical tips for buying stocks. Each chapter aimed to provide investors with the necessary knowledge and tools to make informed decisions.

The Importance of Continuous Education

One of the most important insights is that the world of stock markets is dynamic and constantly changing. Therefore, continuous education and adjustment of investment strategies are crucial. Investors should always stay informed and regularly refresh their knowledge.

Adjustment to Market Changes

The ability to adapt to market changes is crucial for long-term success. Investors should remain flexible, recognize trends, and be willing to adjust their strategies accordingly.

Long-Term Perspectives

While short-term market volatility can pose a challenge, it is important to maintain a long-term perspective. Long-term investments have often proved to be an effective way to benefit from the market's growth potential.

Keep an Eye on Future Developments

Technological developments, global economic trends, and changes in corporate governance will continue to be important factors that influence the stock market. Investors should keep an eye on such developments and adjust their portfolios accordingly.

Final Thoughts

Investing in stocks offers many opportunities, but also requires diligence, research, and a thoughtful strategy. With the right tools, knowledge, and a proactive attitude, investors can fully leverage the potential of the stock market.


The future of the stock market is full of opportunities. With sound strategies and an enlightened approach, investors can benefit from the chances the market offers.

10. Investment Psychology and Investor Behavior

Introduction to Investment Psychology Investment psychology is a critical, often overlooked aspect of the financial world. It examines how psychological factors influence the behavior of investors and, ultimately, the stock markets themselves.

Emotional Factors in the Investment Process

Investors are not purely rational actors and are often influenced by emotions such as greed and fear. These emotional responses can lead to irrational decisions, such as selling stocks in panic phases or excessive investments during boom phases.

Cognitive Biases and Their Effects

Cognitive biases such as confirmation bias (the tendency to search only for information that confirms one's own beliefs) and overconfidence (excessive self-confidence) can lead to flawed investment decisions. These biases can cause investors to underestimate risks and overvalue opportunities.

Herd Behavior in the Stock Market

Herd behavior refers to the phenomenon where investors tend to follow the crowd or market trends rather than trusting their own analysis and judgment. This can lead to market bubbles or exaggerated market corrections.

Strategies for Overcoming Emotional Decisions

Disciplined Investment Strategy: Develop a clear investment strategy and adhere to it to minimize emotional reactions. Diversification: Spread your investments across various asset classes to mitigate risk and reduce emotional reactions to market fluctuations. Long-Term Perspective: Focus on long-term objectives to withstand short-term market volatility. Importance of Education and Self-Reflection Education and awareness of one's biases and emotional tendencies are crucial. Regular self-reflection and studying investment psychology can help avoid typical pitfalls.

Investment psychology is an essential component of successful investment strategies. By understanding and considering psychological aspects, investors can make more disciplined, rational, and ultimately more successful investment decisions.

11. Technical Analysis in Detail

Introduction to Technical Analysis Technical analysis is a method for predicting future stock price movements based on the examination of past market data, primarily price and volume. It is founded on the assumption that market trends repeat themselves and that historical price movements are significant indicators of future activity.

Basic Principles of Technical Analysis

  • Market TrendsThe idea that markets follow trends that can be identified over various periods of time.
  • History repeats itselfThe assumption that market behavior and patterns will repeat over time.
  • Prices reflect everythingThe belief that all current market prices reflect all available information. Chart patterns and what they mean.
  • Head and shoulders patternA reversible pattern that typically occurs at the end of an uptrend.
  • Double Top and Double BottomPatterns that indicate peaks or valleys in the price history and often signal a trend reversal.
  • Triangles and FlagsContinuation patterns indicating a continuation of the current trend. Technical indicators and their application.
  • Moving Averages (gleitende Durchschnitte)Smoothing of price fluctuations over a specific period.
  • Relative Strength Index (RSI)A momentum indicator that signals overbought or oversold conditions.
  • MACD (Moving Average Convergence Divergence)A trend-following momentum indicator. Volume Analysis: Trading volume plays a crucial role in technical analysis, as it can provide additional insight into the strength of an existing trend.

Candlestick Analysis

Candlestick charts provide detailed information about market sentiment and can help identify turning points in the market.

Risks and Limitations of Technical Analysis

While technical analysis can provide valuable insights, it is not without faults. Incorrect signals and self-fulfilling predictions are potential risks.

Technical analysis is a powerful tool in the arsenal of any investor. It provides insights into market trends and sentiments which, when interpreted correctly, can lead to informed trading decisions. However, it should always be used in combination with other forms of analysis and within the context of the overall market.

12. Fundamental Analysis in Detail

Introduction to Fundamental Analysis Fundamental analysis is a method of evaluating the intrinsic value of a stock, based on economic, financial, and other qualitative and quantitative factors. It aims to understand the underlying health and performance of a company.

Core Aspects of Fundamental Analysis

  • Financial ReportsAnalysis of balance sheets, income statements, and cash flow statements to assess the financial health of a company.
  • Industry AnalysisExamination of industry dynamics, market size, growth potential, and competitive landscape.
  • Corporate GovernanceAssessment of Management Quality and Corporate Governance. Evaluation Metrics.
  • Price-Earnings Ratio (P/E)Measures the price of a stock in relation to its earnings.
  • Price-Book Value Ratio (P/B Ratio)Compares the market value with the book value of a company.
  • Dividend YieldThe percentage of the company's profit that is distributed as a dividend to shareholders.

Analysis of Earning Power

The ability of a company to generate and increase profits is a central aspect of fundamental analysis. This includes evaluating revenue growth rates, profit margins, and cash flow generation.

Long-Term Perspectives and Sustainability

Fundamental analysis also includes the assessment of a company's long-term prospects and its ability to generate sustainable growth.

Macroeconomic Factors

Consideration of macroeconomic factors such as interest rates, inflation rates, and economic cycles that can affect the overall economy and specific industries.

Risks and Limitations of Fundamental Analysis

Fundamental analysis can be time-consuming and may not take into account short-term market fluctuations. Additionally, data interpretation can be subjective.

Fundamental analysis is an essential tool for long-term oriented investors. It helps to determine the true value of a stock and make informed investment decisions based on the financial and economic performance of a company.

13. Macroeconomic Factors and the Stock Market

Introduction to Macroeconomic Factors Macroeconomic factors play a crucial role in shaping global financial markets. This chapter examines how economic policy, interest rates, inflation, and other macroeconomic indicators influence the stock market.

The world of finance is complex and multifaceted, and one of the key factors that both new and experienced investors should always keep an eye on are the macroeconomic factors. These global economic indicators often have a profound impact on the stock markets. In this blog post, we illuminate how central banks, economic growth, inflation, and global trade dynamics shape the stock markets.

The Role of Central Banks

Monetary policy decisions by central banks, such as setting interest rates, have immediate effects on the stock markets. Low interest rates can boost the stock markets as they create more favorable credit conditions for companies and consumers, thereby promoting economic growth. On the other hand, rising interest rates can put pressure on the markets as they increase borrowing costs and can slow down growth.

Economic Growth and Labor Market

Gross Domestic Product (GDP) is an important indicator of overall economic health. Strong economic growth often signals good conditions for stock investments, as it usually comes with higher corporate profits and stronger consumer demand. Similarly, robust labor market conditions, reflected in low unemployment rates and strong wage growth, are typically positive for the stock markets.

Inflation – A Double-Edged Sword

Inflation can erode purchasing power, but it can also be a sign of a growing economy. Moderate inflation is often seen as healthy, but high inflation can lead to uncertainty and prompt central banks to raise interest rates, which can negatively affect the stock markets.

Global Trading Dynamics

International trade relations and conflicts, such as tariffs and trade wars, can have significant impacts on stock markets. Companies heavily involved in international trade can be particularly vulnerable to such geopolitical tensions.


Macroeconomic factors provide important insights into the general market direction and should be carefully observed by every investor. A comprehensive understanding of these factors allows investors to make informed decisions and adjust their portfolios accordingly to safeguard against potential risks and capitalize on opportunities.

Macroeconomic factors are an integral part of the analysis of stock markets. A comprehensive understanding of these factors enables investors to make better decisions by considering the broader economic conditions that can influence market performance.

14. Investing in Different Market Phases

Introduction to Market Cycles

The stock market goes through various phases influenced by different economic, political, and psychological factors. This chapter examines strategies for investing in different market phases: bull markets, bear markets, and correction periods.

The stock market is known for its cycles of ups and downs. For investors, understanding these market phases—bull markets, bear markets, and correction phases—can be the key to success. In this post, we examine effective strategies for each of these market phases.

Bull Market Strategies

CharacteristicsA bull market is characterized by rising stock prices, a strong economy, and positive investor sentiment.

Investment StrategiesIn a bull market, investors should focus their portfolio on growth stocks. Companies with high potential and innovative business models can particularly benefit in this phase.

Risk ManagementEven when sentiment is positive, investors should keep a potential overvaluation in mind and diversify to minimize risks.

Bear Market Strategies

FeaturesBear markets are characterized by falling prices and a pessimistic mood among investors.

Investment StrategiesThis is the time to look for undervalued, high-quality stocks. Defensive stocks that generate stable returns can be a safe investment in bear markets.

Long-term PerspectiveBear markets can be frightening, but they also offer buying opportunities for long-term oriented investors.

Strategies for Market Volatility and Corrections

Dealing with FluctuationsMarket volatility can offer short-term buying and selling opportunities, but requires good timing and an understanding of market trends.

Opportunities in CorrectionsA market correction phase in which prices fall by 10% or more can be an opportunity to acquire high-quality stocks at lower prices.

Psychological AspectsInvesting is not just a matter of numbers, but also of psychology. Discipline and avoiding emotional decisions are essential in all market phases.

Whether in a bull or bear market, the key principle is to stay informed and adapt to changing conditions. By understanding the different market phases and applying appropriate strategies, investors can maximize their success regardless of the prevailing market conditions.

Every market phase presents unique challenges and opportunities. By understanding the characteristics of each phase and applying appropriate strategies, investors can improve their chances of success across different market cycles.

15. Taxation Aspects of Stock Trading

Introduction to Tax Aspects

Trading stocks not only affects the return but also the investor's tax burden. This chapter covers basic tax aspects to consider when buying and selling stocks.

Investing in stocks can be a rewarding way to grow your wealth. But are you also considering the tax implications of your investment decisions? In this blog post, we take a detailed look at the tax aspects of stock trading and offer valuable tips on how to minimize your tax burden.

1. Understanding the Taxation of Capital Gains

Whether you receive dividends or sell shares at a profit, your capital gains are taxable. It's important to understand how these incomes are taxed in your country and what allowances you may be eligible for.

2. The Art of Loss Offset

Not every stock trade ends profitably. However, the tax office allows you to offset losses against gains. Learn about the loss offsetting rules and how you can carry forward losses to reduce your future tax burden.

3. Utilize Allowances and Tax Exemptions

In many countries, there are tax allowances for capital gains. Inform yourself about your local laws to ensure that you are making use of all available tax benefits.

4. International Taxation – Avoiding Double Taxation

Are you investing in foreign stocks? Then you should familiarize yourself with withholding tax and the rules for avoiding double taxation. Double taxation agreements between countries can play a role in this.

5. Tax Planning is Crucial

Long-term tax planning can help you optimize your tax burden. Consider the holding periods of stocks and plan your sales strategically.

Tax planning is an integral part of successful stock trading. By having a basic understanding of the tax aspects, you can ensure that you do not pay more taxes than necessary and maximize your returns. Remember to consult a tax advisor or financial expert if needed to get individual advice for your specific situation.

Considering tax aspects is an important part of stock trading. Effective tax planning can significantly impact the net return of stock investments. Investors should be aware of the tax implications of their investment decisions and seek professional advice if necessary.

16. Ethical and Sustainable Investing

Ethical investing, often also referred to as socially responsible investing (SRI) or sustainable investing, focuses on generating financial returns while concurrently promoting positive social and environmental impacts.

In a time when sustainability and social responsibility are becoming increasingly focused on, ethical investing is also gaining in importance. Ethical investing, often referred to as socially responsible investing (SRI) or ESG investing (Environmental, Social, Governance), enables investors to not only achieve financial returns but also promote positive changes in society and the environment.

What is Ethical Investing?

Ethical investing is the practice of investing capital in companies and funds that have positive social and environmental impacts. This approach takes into account ethical, social, and ecological criteria in selecting investments to ensure that the invested money aligns with the investor’s personal values.

The Three Pillars of ESG Investing

Environment (Environmental)

Investments in companies that promote environmentally friendly practices, such as renewable energy and sustainable resource use.


Supporting companies that provide fair working conditions and actively contribute to the community.

Corporate Governance

Focus on companies with ethical leadership practices, including transparency and accountability. Why Invest Ethically?

Ethical investing offers not only the opportunity to invest in one's own financial future but also to contribute to a more sustainable and just world. It allows investors to support companies that have a positive social and environmental impact, while simultaneously avoiding firms that contradict their values.

Challenges and Opportunities

Although ethical investing offers many advantages, there are also challenges. These include assessing ESG criteria and determining the real social and ecological impact of investments. Nevertheless, this approach presents opportunities for long-term growth and the chance to be part of a larger movement for positive change.

Ethical investing is more than just an investment strategy; it's an expression of personal values and beliefs. In a world where we are increasingly seeking ways to effect positive change, it offers a powerful means to deploy our capital for good.

17. The Influence of Central Banks and Monetary Policy on the Stock Market

In the world of finance, central banks play a leading role. Their monetary policy decisions have far-reaching effects, not only on the economy in general but also specifically on the stock markets. In this blog post, we illuminate how the actions of central banks, especially the setting of key interest rates and quantitative easing, can influence the stock markets.

Central Banks as Market Regulators

Central banks, such as the European Central Bank (ECB) or the US Federal Reserve (Fed), are tasked with stabilizing the economy. By adjusting key interest rates and open market operations, they control the money supply and thus influence inflation and economic growth.

Interest Rates and Their Impact on Stocks

One of the most powerful tools of central banks is the key interest rates. Low interest rates reduce the cost of loans, which benefits companies and consumers. This can lead to increased corporate profits and thus raise stock prices. Conversely, high interest rates can increase borrowing costs, which can negatively affect corporate profits and thereby stock prices.

Quantitative Easing – A Double-Edged Sword

Quantitative easing (QE) is another measure employed during times of economic distress. By purchasing securities, the central bank increases the money supply and thereby stimulates economic activity. This can lead to a higher valuation of stocks as investors seek out higher-yielding investments. However, this policy carries the risk of inflation and market distortions.

The Role of Expectations

Not only the actual measures of central banks play a significant role, but the expectations of investors are also important. Announcements and forecasts can lead to immediate market reactions, even if the measures themselves are implemented later.

Globally interconnected financial markets

In our globalized world, the actions of a major central bank cannot be considered in isolation. Coordinated or countervailing monetary policies in different countries can have complex effects on international stock markets.

Central bank monetary policy is a key factor in the stock market. Investors should always keep an eye on the decisions and announcements of central banks to adjust their investment strategies accordingly. A solid understanding of monetary policy can help to better understand the dynamics of the stock markets and make smart investment decisions.

Appendix: Eulerpool Glossary and Additional Resources

Glossary of Key Terms

Throughout this guide, numerous technical terms have been used. Below you will find a glossary of the most important terms to enhance your to deepen understanding:

  • ShareA financial instrument that represents ownership interests in a company.
  • ETF (Exchange-Traded Fund)An exchange-traded fund that replicates the composition of an index.
  • P/E Ratio (Price-Earnings Ratio)A metric that represents the share price of a company in relation to its earnings per share.
  • Dividend YieldThe percentage that indicates the ratio of the dividend to the current share price.
  • Market CapitalizationThe total value of a company's outstanding shares.
  • LiquidityThe ability of an asset to be quickly converted into cash without a significant loss in value.
  • Risk toleranceThe degree of uncertainty in investment performance that an investor is willing to accept.

Further Resources

For those who want to further deepen their knowledge, here are some recommended resources listed:

  • Financial news websitesWebsites such as Bloomberg, Reuters, and Financial Times provide current information and analysis.
  • Educational ResourcesOnline platforms such as Investopedia, Khan Academy, and Coursera offer courses and materials for financial education.
  • Specialist booksThere are a multitude of books on stock investing, ranging from beginner's guides to advanced manuals.
  • Podcasts and WebinarsMany experts and market observers share their knowledge in podcasts and webinars, which offer a convenient way to stay up-to-date.

Closing Remarks

This appendix serves as a useful reference and starting point for further studies. The world of stock investments is extensive and constantly changing, thus it is important to continuously educate oneself and stay informed.