McDonald's ROCE 2024

What does McDonald's do?

Discover the fascinating world of McDonald's, one of the most well-known fast food chains on the planet! Since its founding in 1940, McDonald's has become a global brand. Every year, millions of customers visit McDonald's to enjoy their delicious products. The history of McDonald's: McDonald's Corporation was founded in 1955 when Ray Kroc acquired the concept of two brothers, Richard and Maurice McDonald. The brothers had developed a system for food preparation for their drive-in restaurants in California. The idea was to organize the preparation in a way that would allow the food to be quickly and efficiently prepared for the customer. The two brothers produced hamburgers, french fries, and milkshakes that they wanted to bring to the market quickly. Kroc began expanding the company by recruiting various franchisees who could use the business model for their own restaurants. Within a few years, the company rapidly expanded, first in the United States, then in Europe and Asia. Today, there are nearly 40,000 McDonald's restaurants in over 100 countries worldwide. The business model of McDonald's: McDonald's business model is based on a franchise system. This means that entrepreneurs usually need to acquire a license to operate a McDonald's restaurant. McDonald's provides the concept and processes for the business, including the knowledge of food and how it is prepared and served. The company also provides a set of guidelines for restaurant setup and requires its franchisees to maintain a certain quality and customer service. The system allows for reduced operating costs for the restaurants, which in turn allows for higher profit margins for franchisees. The different divisions of McDonald's: McDonald's offers a variety of products, from hamburgers and french fries to salads and smoothies. The company has also specialized in certain areas, such as breakfast or introducing new menu options like healthier or vegetarian dishes. McDonald's has also introduced its own coffee brand, McCafe, which offers a wide selection of coffee specialties, from cappuccinos to espressos. The menu also includes smoothies, bagels, and other snacks. Another business area of McDonald's is Happy Meals, which are specially designed for children. These boxes include a meal and a surprise in the form of toys or games. McDonald's is also involved in various social and environmental initiatives, such as the reuse of packaging, waste reduction, and the use of sustainable materials in production. The products offered by McDonald's: McDonald's is most famous for its burgers and french fries. The most popular products include the Big Mac, Quarter Pounder, McChicken, and Filet-O-Fish sandwiches. Especially in the United States, there are also various regional offerings, such as the "McRib" which is only available at certain times of the year, or the "Lobster Roll" which is only available in certain coastal regions. For vegetarians and vegans, McDonald's now offers several dishes, such as the McVeggie or McWrap Veggie. There are also local offerings in different countries tailored to local specialties and tastes. Conclusion: McDonald's is a well-known brand and one of the world's largest fast-food chains. The company has built a strong presence in many countries around the world due to its successful franchise system. McDonald's products include a variety of menu options that are constantly adjusted and expanded. McDonald's has also responded to the challenges of the 21st century by adapting to the zeitgeist, including offering vegetarian and vegan dishes. McDonald's ist eines der beliebtesten Unternehmen auf Eulerpool.com.