iClick Interactive Asia Group Ltd is a leading company in the digital marketing industry in Asia. The company generates revenue by providing online marketing services and solutions to advertisers and agencies.
The company operates in various business areas consisting of an ecosystem of digital marketing, data, and technology services to offer comprehensive digital marketing solutions to clients. These include:
1. Online Marketing Services
The company offers its clients comprehensive digital marketing services that encompass a wide range of marketing strategies and tools. These include search engine marketing (SEM), search engine optimization (SEO), social media marketing (SMM), display advertising, email marketing, and mobile marketing.
2. Data Management and Analytics
With the support of advanced technology, iClick Interactive collects unique and precise data about end users to provide them with personalized ad targeting and analytics solutions. The goal is to enable its client base to have a better understanding of their target audience and improve the efficiency of advertising campaigns.
3. Technology Solutions
The company offers its clients a variety of technology solutions to support their marketing activities. These include data management platforms (DMP), digital marketing platforms, mobile marketing platforms, search technology, and web-based solutions.
4. iAudience Platform
iClick Interactive has a proprietary data management platform - iAudience. This platform provides data solutions for marketers to identify precisely fitting target audiences based on customer profiles and interests. The platform offers comprehensive analysis of system data by using data from key digital channels such as search engines, social media, exchanges, and ad servers.
The company primarily operates in the Chinese market, providing its services and solutions to clients in various industries including retail, FMCG, financial services, telecommunications, education, travel, and tourism.
The market demand for digital marketing services is growing rapidly in China, and iClick Interactive has positioned itself as one of the largest companies in this industry in recent years. The client list includes a number of well-known brands including Samsung, Monsanto, and China Merchants Bank.
To promote growth and competitiveness, iClick Interactive has also made a series of strategic acquisitions in the recent past. The acquisition of OptAim, a Chinese DSP platform, and the acquisition of mobile marketing company V-Click are just two examples of these initiatives.
In 2017, the company's revenue amounted to approximately US$ 99.8 million. With its wide range of digital services and solutions, strong technology applications, and experienced management team, iClick Interactive is expected to continue growing in the future.
