The Promotora de Informaciones SA, also known as PRISA, is a leading Spanish company in the fields of media, education, and digital entertainment. The business model is based on the creation and distribution of relevant information and educational content for all Spanish-speaking countries in the world.
The group is divided into four core areas: press, digital, education, and radio. In the press, the group's flagship includes El País, the largest Spanish-language daily newspaper in the world. It also includes a variety of other print titles such as Cinco Dias, El Huffington Post, AS, or a network of local radio stations like Cadena SER.
In the digital sector, the company stands out for its online offerings, which include leading Spanish news websites such as www.elpais.com and www.as.com, as well as the Podium Podcast platform, specializing in audiovisual content, founded in 2018.
In the field of education, the company is a pioneer through its network of schools affiliated with the University of Cambridge and the Berlitz language school. It aims to create high-quality educational centers with an international focus.
The radio sector is one of the most well-known in Spain, thanks to its wide reach and portfolio of programs and brands. The Cadena SER network is one of the largest in Spain and has millions of listeners worldwide.
In addition to the mentioned business areas, the company also offers various products. For example, it acts as a publisher of books, music, and podcasts to strengthen the company and its brand. The El País brand, among others, is considered one of the most well-known and respected brands on the Iberian Peninsula, creating high brand recognition and being of great importance to the company.
PRISA also has a growing international network, with subsidiaries in some Latin American countries. Latin America is PRISA's largest market, and the company has decided to increase its presence on the continent.
Overall, the business model of Promotora de Informaciones SA is seen as multifaceted and broad. It is based on the continuous creation and distribution of high-quality content and educational materials. The company aims to expand its reach and portfolio to adapt to changing markets and revolutionize the industry.