PZ Cussons КГВ 2024

Какво прави PZ Cussons?

PZ Cussons PLC is an international consumer goods company with a diverse portfolio of brands and products in various niche areas. Founded in 1879 by George Paterson and George Zochonis as a soap and glycerin producer in Manchester, UK, the company has a long and successful history. For over 140 years, it has evolved into a global player in the consumer goods market, operating in Africa, Asia, and Europe. Today, PZ Cussons is a leading company in areas such as personal care, home care, baby and child care, as well as cosmetics and luxury goods. It operates subsidiaries in 25 countries and sells products in over 50 countries worldwide. PZ Cussons' business model is based on offering a wide range of brands and products that cater to the various needs of consumers. With a strong market presence and continuous investment in innovative product development, the company aims to build strong and long-term customer loyalty. In the personal care segment, the company offers products such as soaps, shower gels, hand lotions, hair care products, deodorants, and perfumes. Among the well-known brands are Imperial Leather, St.Tropez, and Original Source. The baby and child care segment includes brands such as Cussons Baby and Carex Baby, offering baby oils, shampoos, lotions, wipes, and other products specifically developed for the needs of infants and children. Additionally, the company distributes hair removal products under the Venus brand. PZ Cussons' home care segment includes products such as laundry detergents, cleaning products, and air fresheners. Brands such as Morning fresh and Radiant encompass laundry detergents and cleaning products. In Africa, the company also operates its own laundromats (Mama Lemon) and sells water filters (EVA) to ensure access to clean water. PZ Cussons is also a significant provider of luxury brands that cater to specific niches. For example, the perfumed bathing and body care brand Fudge Hair targets quality-conscious consumers willing to pay higher prices. This brand is distributed alongside other luxury brands such as Sanctuary Spa or St.Tropez. The company has received numerous awards in recent years, including the Queen's Award for Enterprise and the Employer of Choice Award. PZ Cussons' vision is to achieve long-term growth and have a positive impact on people and the environment through sustainable value creation. In summary, PZ Cussons is a company with a long and successful history that offers a wide range of products in various areas. It strives to build strong customer loyalty by offering products that cater to consumer needs. With continuous investment in innovative product development and a strong presence in its markets, the company looks towards a successful future. PZ Cussons ist eines der beliebtesten Unternehmen auf Eulerpool.com.