Rocket Internet AAQS 2024

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Rocket Internet SE is a globally operating incubator for online start-ups, founded in 2007 by the Samwer brothers Oliver, Alexander, and Marc. Based in Berlin, the company operates in over 100 countries and employs more than 28,000 employees. The founders built their company on the idea of cloning successful American start-ups and adapting them for the European market. Their concept was to act quickly and effectively and then sell the respective company profitably within a few years. The first project was sold to an investor after only 100 days. Rocket Internet's business model is based on the rapid scaling of business ideas. Rocket Internet selects promising business ideas and, with the help of experts and support services, establishes start-ups to implement and grow the idea. Rocket Internet focuses on industries such as e-commerce, internet, and mobile services, as well as fintech, relying on proven business models. The various sectors in which Rocket Internet operates are e-commerce, fintech, and investments. In the e-commerce sector, Rocket Internet has founded companies such as Zalando, Westwing, HelloFresh, and Home24. These online shops sell fashion and home products, food deliveries, or furniture. In the fintech sector, Rocket Internet has founded companies such as Lendico, Société Générale Bank, or the online bank N26. These companies offer loans, loan comparisons, or accounts for private and business customers. The investment sector is particularly important for Rocket Internet. Here, the company invests in promising seed and growth start-ups. Rocket Internet has invested in companies such as Wimdu, Zenrooms, or Marley Spoon. In recent years, Rocket Internet has also faced some setbacks. The company had to close the online furniture retailer Fab.de in 2016, and the fashion business Dafiti Brazil has been experiencing difficulties as well. In addition, there was a retreat from the African e-commerce market in 2018. Despite these challenges, Rocket Internet continues to focus on strengthening and expanding its portfolio. The company announced its focus on companies operating in Europe and Latin America, as well as those that are already profitable. Overall, Rocket Internet SE has proven to have the talent to establish and scale successful start-ups. The business model has repeatedly proven itself, and the company has the ability to quickly recognize opportunities and seize new business opportunities. It will be interesting to see how Rocket Internet SE will develop in the future. Rocket Internet ist eines der beliebtesten Unternehmen auf Eulerpool.com.