Comscore ROA 2024

Що робить Comscore?

Comscore Inc is a leading provider of data in the digital marketing field. The company is headquartered in Reston, Virginia and was founded in 1999. Comscore has been listed on the NASDAQ stock exchange since 2007 and currently employs over 2,100 employees worldwide. Comscore's business model is based on providing data and information to help companies optimize their marketing strategies. The company collects data on consumer online behavior and analyzes it to provide insights into market trends. Comscore utilizes a variety of sources, including panel data, click behavior, mobile usage patterns, and social media activities. Comscore offers various divisions that focus on the needs of different industries. One of these divisions is the media sector, where Comscore provides data for television broadcasters, publishers, film studios, advertisers, and agencies. The company also offers insights into retail sales trends, the financial sector, as well as telecommunications and automotive companies. One of Comscore's key products is the Media Metrix Service, which enables detailed analysis of consumer online behavior. The service includes data on visitor numbers, page views, visit durations, and other metrics for websites. Other products offered by Comscore include AdEffx for display advertising, Video Metrix for videos, and Unified Digital Measurement for measuring online and offline advertising efforts. Comscore has experienced some highs and lows in recent years. In 2016, the company was accused of providing false numbers in measuring video views for Facebook, which led to a stock price increase and a decline in revenue for the company. The company also had a temporary trading suspension in 2019 due to concerns about its financial reporting. However, Comscore has made efforts to improve both its business model and its data analytics technologies to meet customer demands. The company has also launched a range of new products to strengthen its position in the digital marketing field. Overall, Comscore is a leading provider of data and technologies for digital marketing. Despite some challenges in the past, the company has provided its customers with valuable insights into consumer online behavior and market trends. However, Comscore will need to continue to improve in order to secure its position in the market and overcome future challenges. Comscore ist eines der beliebtesten Unternehmen auf Eulerpool.com.