Twitter ROCE 2024

Čo robí Twitter?

Twitter Inc is a US-based company headquartered in San Francisco, founded in 2006 by Jack Dorsey, Biz Stone, and Evan Williams. Twitter is a social media platform that allows users to publish and share short messages (called "Tweets") of up to 280 characters. In the early years of Twitter, the platform was mainly designed for sharing short status updates, thoughts, or links. However, over time, the possibilities for usage have expanded, and more and more complex content is being shared, such as images, videos, and live streams. Twitter has become an important news and information channel, where users from around the world can follow and participate in current events, trends, and discussions. Twitter's business model is based on advertising revenue. The company provides users with various ad formats that are displayed in users' timelines, as well as on profile pages, search results pages, and in special advertising environments. Twitter also monetizes third-party usage by providing data and access to the Twitter API. Twitter is divided into different segments. The core of the platform is essentially the short messaging service, the public social network. But Twitter also offers e-commerce products, including the "Twitter Buy Button," a button integrated into tweets that allows users to directly purchase products, and the "Twitter Audience Platform," an offering for advertisers that enables them to deliver Twitter ads on other mobile apps. Another important segment of Twitter is its use as a channel for customer service. Companies and brands are increasingly using Twitter as a way to connect with their customers and provide customer service. Access to information is immediate, and companies can serve their customers promptly and effectively. In addition to its core business with the short messaging service, Twitter has also developed some other exciting products and features to make sharing and discovering content even easier for users. These include the video portal "Periscope," which allows users to watch or create live broadcasts from around the world, as well as the audio platform "Twitter Spaces," a new audio feature that allows Twitter users to host and attend live audio streams. Throughout its history, Twitter has had to overcome numerous challenges. The company has managed to solidify its place in the world of social media and continues to grow. With over 330 million monthly active users, Twitter is one of the largest social networks worldwide. Overall, Twitter is an important part of the network ecosystem and has become one of the most significant news and information sources for users in recent years. With its business model, numerous offerings, and innovative products, Twitter is a valuable platform for both users and companies. Twitter ist eines der beliebtesten Unternehmen auf Eulerpool.com.