Rovio Entertainment Oyj ROA 2024

Ką veikia Rovio Entertainment Oyj?

Rovio Entertainment Oyj is a Finnish company that is best known for the game "Angry Birds". The company was founded in 2003 by three students and initially started as a developer of mobile games. The breakthrough for the company came in 2009 with the game "Angry Birds", which became a global phenomenon. The business model of Rovio Entertainment is mainly based on building a brand and marketing it as widely as possible. The brand "Angry Birds" is at the center of their business activity and is expanded to various products. In addition to games, there are merchandise items such as plush toys, clothing, and tableware. Movies and TV series have also been produced. As a result, Rovio Entertainment has built up enormous brand awareness and diversified into various business areas. The company is divided into different divisions, each responsible for different business fields. The "Games" segment continues to be the most important area and includes the development of mobile and computer games. In addition to "Angry Birds", there are other games like "Bad Piggies" and "Angry Birds Friends". Partnerships with other companies have also been formed to develop more games. The "Brand Licensing" segment is responsible for marketing the brand "Angry Birds" on various products. Partnerships have been formed with other companies to place the brand on clothing, stationery, and other everyday items. Another important division is "Animation", which is responsible for the production of movies and TV series. This includes the 2016 animated film "The Angry Birds Movie". In recent years, Rovio Entertainment has undergone several changes to continue evolving. The mobile gaming industry is highly competitive, and Rovio Entertainment had to find strategies to stand out from the competition. This included expanding the "Angry Birds" brand to different products and business areas. They have also focused on partnerships with other companies to strengthen their market position. Overall, Rovio Entertainment has proven that it is possible to build a successful business empire from a single brand. The brand "Angry Birds" was loved by many people around the world and has become a cultural phenomenon. By expanding into different products and business areas, Rovio Entertainment has created a broader foundation and moved away from just developing mobile games. The future of the company will depend on how well they can continue to keep the brand "Angry Birds" relevant and expand into new business fields. Rovio Entertainment Oyj ist eines der beliebtesten Unternehmen auf Eulerpool.com.