Nielsen Holdings AAQS 2024

Ką veikia Nielsen Holdings?

Nielsen Holdings PLC is a globally operating company headquartered in New York City, known primarily for its market research and consumer data. The company's history dates back to 1923 when Arthur C. Nielsen Sr. founded the A.C. Nielsen Company to measure radio station market shares in the US. Later, the company expanded its offerings to include television and consumer research, eventually becoming one of the largest and most prestigious market research companies worldwide. Today, Nielsen offers a wide range of products and services that help businesses better understand and succeed in their markets. Nielsen's core business remains the measurement of media audiences and the analysis of consumer data. This includes television ratings, print and online media reach, as well as capturing consumer data such as shopping habits and brand preferences. In addition, Nielsen also provides solutions for other industries, such as retail, financial services, and government agencies. Nielsen's products and services include retail data based on chain store sales figures, as well as analysis tools that help companies optimize their marketing campaigns and better understand their customers. As a global company, Nielsen operates in over 100 countries and employs over 44,000 people worldwide. The company is divided into various divisions, each offering different products and services. One of the key divisions is Nielsen Global Media, responsible for measuring media audiences and analyzing consumer data. Another important division is Nielsen Connect, which provides retail data and analysis tools for businesses. Other divisions of Nielsen specialize in sports and gaming data collection. In recent years, Nielsen has continuously evolved its business model to meet the challenges of the digital age. The company has increasingly focused its measurement and analysis tools on online media and social networks and works closely with its clients to better understand their needs and requirements. Furthermore, Nielsen has invested in automating and digitizing its processes to make its services more efficient and cost-effective. Overall, Nielsen is an important partner for businesses and organizations worldwide that rely on reliable data and analysis to better understand and succeed in their markets. Through its innovation and commitment to the highest quality and precision, Nielsen has become one of the leading market research companies in recent decades and is expected to continue playing an important role in the global economic landscape. Nielsen Holdings ist eines der beliebtesten Unternehmen auf Eulerpool.com.