Fyber AAQS 2024

Ką veikia Fyber?

Fyber NV is a globally active company specializing in the development and provision of innovative solutions for online advertising. The company's history began in 2009 in Germany when it was founded under the name SponsorPay. Since then, it has consolidated through continuous expansion and the acquisition of companies like Heyzap, Inneractive, and more, becoming a firmly established presence in the digital advertising ecosystem. Fyber's business model is based on the development and marketing of various solutions and technologies for performance-based advertising. Additionally, the company also offers various services and platforms for app monetization and content-based websites. With an extensive product portfolio and a broad customer base, Fyber has become an important player in the digital advertising industry. Fyber currently operates several divisions focusing on different areas of digital advertising, including: - Advertising technology offerings: Fyber develops and operates various technologies and tools for contextual advertising. These include programmatic advertising as well as relevant security measures and tools to ensure a high level of transparency and security for platform users. These technologies are used by customers such as app developers, game studios, and advertisers and are central to Fyber's business model. - Monetization platforms: Another important area of Fyber's focus lies in the development of monetization platforms for apps, mobile games, and websites. These platforms allow developers and publishers to generate advertising revenue and monetize their digital content. The company's platforms include Fyber Ad Monetization, Fyber RTB, and Fyber Impact, among others. - Services & consulting: Fyber also offers various services and consulting services for clients operating in the digital advertising industry. These include the conception and implementation of advertising campaigns, audience segmentation, as well as consulting on the structuring and execution of advertising and monetization strategies. With this broad product portfolio and a global network of partners and customers, Fyber is able to meet the demand for digital advertising and meet the needs of advertisers. The company places a special emphasis on adhering to standards and best practices to ensure the security and transparency of online advertising. Some of Fyber's most well-known products include the Fyber Marketplace, a marketplace for programmatic mobile advertising, as well as Inneractive's AdServer solutions, which bring mobile advertising to a variety of devices and platforms. More recently, Fyber has expanded its presence in the TV advertising market and now offers a complete OTT solution for advertisers. Overall, Fyber is a successful and emerging company that focuses on using digital advertising technology in innovative and effective ways. Through its technologies, services, and platforms, Fyber has been able to offer a comprehensive portfolio of solutions aimed at enhancing user experience and maximizing ROI for advertisers. Fyber ist eines der beliebtesten Unternehmen auf Eulerpool.com.