CIELO SA Instituicao de Pagamento AAQS 2024

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Cielo S.A. is a Brazilian company specializing in electronic payment services. The company was founded in 1995 and is headquartered in Barueri, São Paulo. Cielo is the largest player in the Brazilian electronic payment market and is one of the largest payment providers in Latin America. Business model: Cielo offers a wide range of electronic payment services for businesses and individuals, emphasizing "ergonomics, simplicity, and efficiency." The company offers various payment services, including credit and debit card processing, online services, mobile payments, money transfers, and more. Cielo also provides support services such as financial and business intelligence to improve business processes and sales data processing. Thus, the company is also able to offer solutions for e-commerce, retail, and financial institutions. Cielo benefits from its extensive distribution network, which consists of over 1.4 million point-of-sale terminals (POS terminals) and includes nearly 8,000 employees. The company deals with over 2 billion payments per year and has an annual revenue of approximately $6 billion. History: Cielo was founded in November 1995 by Visa Inc, Banco do Brasil, and Bradesco to promote credit card acceptance in the Brazilian market. However, the company only began its activities two years later in 1997. In October 2009, Cielo went public and achieved the largest initial public offering in South America with a total value of over $8 billion. Since then, the company has steadily improved its position in the electronic payment market in Brazil and is now the market leader. In 2013, Cielo acquired a stake in Merchant e-Solutions, LLC (MeS), a leading payment services provider in North America. The acquisition strengthened Cielo's growth in the international market. Segments: Cielo is divided into three main business segments: acceptance, FinTech, and acquiring. The acceptance segment includes the various POS terminals offered by Cielo in the market. The terminals can be used in various industries and offer a wide range of features, including contactless payments, QR codes, and near-field communication (NFC). The company is also working on mobile solutions that allow customers to accept and send payments on their smartphones. In the FinTech segment, Cielo offers mobile payment services. The Cielo Wallet is a digital wallet app that enables payment with QR codes and also allows for money transfers and withdrawals. The app integrates features for expense monitoring, transaction history, and updates and maintenance. The acquiring segment includes activities such as payment processing, risk management, identity and money laundering control, as well as consulting services. The company also offers lending and factoring services. These services are aimed at small and medium-sized businesses that have difficulty obtaining financing or loans. Products: Cielo offers a variety of products in the field of electronic payment services. The products include POS terminals, mobile payments, online payments, lending and factoring, digital wallets, and FinTech tools. The company has also developed specialized POS terminals for specific industries, including the Cielo LIO for retail and hotel facilities, as well as the Cielo Móbile for mobile businesses and sales points. Given the rapid technological progress and the increasing importance of FinTech solutions, it is expected that Cielo will provide additional products and services in the future to maintain a competitive position in the electronic payments market. CIELO SA Instituicao de Pagamento ist eines der beliebtesten Unternehmen auf Eulerpool.com.