Beiersdorf ROCE 2024

Ką veikia Beiersdorf?

Beiersdorf AG is a globally active company specializing in the production and distribution of skincare products. The company is headquartered in Hamburg, Germany, and is a leading player in the consumer goods industry. The company's history dates back to 1882, when pharmacist Paul C. Beiersdorf founded Beiersdorf & Co. The company initially produced medical plasters before shifting its focus to skincare products in the 1920s. In 1911, chemist Oscar Troplowitz, who later served as CEO, developed the innovative NIVEA cream recipe and gave it its name. Subsequently, the company was renamed Beiersdorf AG, and NIVEA soon became one of the most renowned brand names for skincare products worldwide. Beiersdorf AG's business model is based on the production and distribution of skincare products. The company is focused on four business segments: Body Care, Prestige Cosmetics, Medical Skincare, and Derma-Cosmetics. The company's key brands include NIVEA, Eucerin, La Prairie, Labello, and Hansaplast. The Body Care segment encompasses a wide range of products for daily body care, including shower gels, deodorants, soaps, and body lotions. The company relies on innovative technologies and ingredients to ensure that its products meet customer requirements and provide maximum effectiveness and compatibility. The Prestige Cosmetics segment focuses on premium products and includes the brands La Prairie and Eucerin. La Prairie specializes in luxury cosmetics, including skincare products and perfumes. Eucerin offers solutions for skin problems such as eczema, acne, and dry skin. The Medical Skincare segment specializes in the development of products for medical use. This includes products such as Hansaplast wound plasters, absorbent dressings, and support stockings. These products are developed based on medically recognized methods and procedures and provide solutions for various medical applications. Finally, the Derma-Cosmetics segment focuses on dermatological solutions for skin health, particularly for sensitive and allergic skin. The company places special emphasis on the use of natural, high-quality ingredients such as Q10, creatine, and hyaluronic acid. Overall, Beiersdorf AG offers a wide range of products for different customer groups, including men, women, and children. The company's products are available in over 150 countries worldwide. In summary, Beiersdorf AG is a leading company in the skincare industry. The company has a long tradition in the production of skincare products and relies on innovative technologies and ingredients to meet customer requirements and provide maximum effectiveness and compatibility. Beiersdorf AG is focused on four business segments: Body Care, Prestige Cosmetics, Medical Skincare, and Derma-Cosmetics, and offers a wide range of products for different customer groups. The company's key brands include NIVEA, Eucerin, La Prairie, Labello, and Hansaplast. Beiersdorf ist eines der beliebtesten Unternehmen auf Eulerpool.com.