Ascential AAQS 2024

Ką veikia Ascential?

Ascential PLC is a British company that was founded in 2016 and is headquartered in London. It specializes in offering brand and marketing analytics and describes itself as an "information services provider that turns data into knowledge". History: Ascential PLC's history can be traced back to the International Management Group (IMG), founded in 1952, which specialized in athlete and sports event marketing. Over the years, IMG expanded its portfolio and became active in other areas, such as fashion. In 2015, the company decided to split its business divisions and spin off the "Events & Media" and "Representation & Consulting" areas into a new company called "WME | IMG". The remaining "Data & Content" division was later renamed Ascential PLC. Business model: Ascential PLC operates in various sectors: - Information services: The company offers various platforms providing information on brands, markets, marketing, and sales strategies. - Events: Ascential PLC organizes various events and trade shows where industry experts can come together and exchange the latest developments in their fields. - Consulting: The company offers consulting services to help clients improve their marketing and sales strategies. - Media: Ascential PLC also produces various media, including publications that provide information on the latest trends and developments in various industries. Products: Ascential PLC offers various products and platforms that provide information on different sectors. Key products include: - WGSN: A platform providing information on fashion trends, design, and consumer behavior, aiming to help brands and retailers optimize their products and market presence. - Cannes Lions: An annual festival celebrating creativity in the advertising industry, where awards are given for the best advertising campaigns. The event attracts thousands of advertising professionals from around the world. - Money20/20: A conference focusing on financial services and payment technologies, where industry experts come together to discuss the latest developments in the field. - Retail Week: A publication specializing in the retail industry, providing information on the latest developments and trends in this sector. Conclusion: Ascential PLC is an information services provider that turns data into knowledge. The company operates in various sectors, including information services, events, consulting, and media. Its key products include WGSN, Cannes Lions, Money20/20, and Retail Week. The company is headquartered in London and operates globally. Ascential ist eines der beliebtesten Unternehmen auf Eulerpool.com.