Mattel AAQS 2024

Što radi Mattel?

The company Mattel Inc. is an American company that produces and distributes toys and entertainment products. It is headquartered in El Segundo, California. Mattel was founded in 1945 by Harold Matson and Elliot Handler, who opened a small workshop in Southern California. They initially manufactured picture frames before shifting their focus to toys. In 1959, Handler invented the famous Barbie doll, which became a bestselling product for the company. Mattel's business model is based on the production and sale of toys and entertainment products. The company is one of the largest toy manufacturers in the world, with products sold in over 150 countries. Some of its well-known products include Barbie dolls, Hot Wheels cars, Fisher-Price toys, and board games like Scrabble and Uno. Mattel has a strong presence in the retail industry, with a focus on major customers such as Walmart and Target. The company has several business divisions specialized in different product lines. One of its largest divisions is the Barbie franchise, which includes clothing, books, movies, and other accessories related to the iconic doll. Another important division is the Hot Wheels toy line, which features toy cars, tracks, and accessories. Hot Wheels has a devoted fan base, particularly among collectors, as the company regularly releases new and limited-edition models. Fisher-Price is another significant toy line for Mattel, with a focus on developing toys that promote children's development. In addition to classic Fisher-Price toys like dollhouses and colorful mobiles, the company has also created interactive toys that use music, light, and movement to engage children intellectually and emotionally. In recent years, Mattel has acquired several companies to expand its business and diversify its range of toys and entertainment products. In 1996, it acquired Tyco Toys, the manufacturer of Hot Wheels cars and other toys. That same year, Mattel also acquired Fisher-Price, which included the company HIT Entertainment, known for popular children's characters like Thomas the Tank Engine. Mattel has also invested in digital entertainment products, such as mobile apps related to its toy lines and videos on YouTube channels. These products aim to reach a younger audience and promote their brands in new ways. The company has faced various challenges in the past, particularly regarding quality assurance issues and product recalls. In 2007, Mattel issued recalls for over 21 million toys worldwide due to the presence of lead and cadmium. As a result, the company improved its quality controls and strengthened customer trust. Overall, Mattel is a leading company in the toy and entertainment industry, focusing on creating and selling products that bring joy to children and promote their intellectual and emotional development. It operates in numerous toy categories and has a focus on developing new and innovative products. Mattel ist eines der beliebtesten Unternehmen auf Eulerpool.com.