Mitä L'Oreal tekee? L'Oreal SA is a French cosmetics company that operates worldwide. It was founded in 1909 by Eugène Schueller. The name L'Oreal is an abbreviation for "Laboratoires de recherches cosmétiques". L'Oreal's business model is based on the manufacturing, distribution, and marketing of cosmetic products. The company operates in various levels, such as research and development, production, marketing, and distribution of skincare, hair care, makeup, and perfume products. The different divisions of L'Oreal include: luxury products, mass-market products, active cosmetics, and professional products. Each of these divisions has its own target audience and products. Luxury products are high-priced products targeting an upscale audience, while mass-market products have lower prices and a broader target audience. The active cosmetics division offers products for specific skin problems or needs, such as sun protection, anti-aging products, or products for sensitive skin. The professional products division is intended for hairdressers and beauty salons, offering products for hair care, styling, and coloring. L'Oreal is known for its numerous brands, such as Lancôme, L'Oreal Paris, Maybelline New York, Garnier, Redken, Matrix, and many more. Each of these brands has its own products and target audiences. L'Oreal also has several licensing and partnership agreements, such as with Armani, Ralph Lauren, and Yves Saint Laurent. The main product of L'Oreal is skincare. The company is one of the world's largest manufacturers of skincare products. L'Oreal is known for its anti-aging products and has also increasingly launched products for sensitive and problematic skin in recent years. Another important product segment is hair care, represented by brands like L'Oreal Professionnel, Redken, and Kérastase. L'Oreal places great emphasis on research and development. The company operates numerous research laboratories worldwide and has made significant investments in research in recent years. L'Oreal works closely with scientists and dermatologists and aims to bring innovative and effective products to the market. L'Oreal is also a company that is committed to sustainability and social responsibility. The company has launched a range of initiatives to minimize its impact on the environment and improve its ethical standards. L'Oreal aims to be carbon neutral by 2030 and climate neutral by 2050. Overall, L'Oreal is a company distinguished by its wide range of products, well-known brands, and research and development work. The company is able to meet the different needs and desires of its customers and offers products for all price ranges and target audiences. L'Oreal is also a company that is committed to sustainability and social responsibility, making it an attractive choice for customers interested in these issues. L'Oreal on yksi Eurpooliin suosituimmista yhtiöistä.