Mitä Interparfums tekee? The history of Interparfums SA began in the city of Paris, France in 1982. The company was founded by Philippe Benacin and Jean Madar, and has since become one of the leading companies in the perfume industry worldwide. Interparfums' business model specializes in the development, production, and marketing of perfumes, fragrances, and cosmetic products. They work closely with well-known and prestigious luxury houses to ensure the manufacturing and marketing of exclusive and high-quality fragrances. One of the foundations of Interparfums' success is its collaboration with renowned fashion houses such as Burberry, Jimmy Choo, Montblanc, and Karl Lagerfeld. Each of these brands has its own characteristic scents and regularly introduces new creations to differentiate themselves from the competition. Interparfums supports these luxury brands in establishing their brand and growing in the market. Interparfums is divided into two main sectors: the perfumes & cosmetics industry and the licensing industry. In the perfumes & cosmetics industry, Interparfums develops and produces innovations in the fragrance world in collaboration with their brand partners, and markets them worldwide. This includes eau de parfum, eau de toilette, body care products, and scented candles. The licensing sector specializes in marketing brands that do not produce their own perfumes. In this department, Interparfums works with fashion houses to create new scents that reflect the brand's identity and values. Through these partnerships, customers can also establish a connection to the fashion houses in the cosmetics and perfume sector. Thanks to continuous innovation and collaboration with their brand partners, Interparfums has built a wide range of products. For example, Burberry, one of their key partners, has a fragrance collection that ranges from classic and traditional scents like "My Burberry" to bold and modern creations like "Her." Another highlight at Interparfums is its collaboration with Karl Lagerfeld, the iconic fashion house that is known worldwide. The fragrance collection includes "Fleur de Pêcher," a seductive combination of peach, apricot, and almond, as well as "Bois de Yuzu," a fragrance rounded off with notes of bergamot, cedar, and musk. In recent years, Interparfums has also recognized a market gap in the marketing of vegan perfumes and cosmetic products. By using natural ingredients and avoiding animal products, Interparfums has tapped into a new target audience. Overall, Interparfums has established itself as one of the leading companies in the perfume industry. Through collaboration with prestigious luxury houses, continuous innovation and expansion of the product range, and the exploration of new markets and trends, the company has achieved a strong position in the market. Interparfums on yksi Eurpooliin suosituimmista yhtiöistä.