iClick Interactive Asia Group Equity 2024

What does iClick Interactive Asia Group do?

iClick Interactive Asia Group Ltd is a technology company based in Hong Kong that specializes in data-driven marketing solutions. The company was founded in 2009 and has experienced rapid growth since then. It is listed on the NASDAQ stock exchange in the US and has offices in several Asian countries including China, Taiwan, India, and Singapore. iClick combines data analysis and marketing strategies to help businesses make their marketing activities more targeted and effective. The company uses various data sources including online behavioral data, social media, CRM systems, and third-party data to gain insights about buyers and develop targeted marketing campaigns. iClick operates in several business areas. Its main focus is programmatic advertising, optimizing ad placements through automated real-time auctions. The company is also active in search engine optimization and offers a range of SEO and SEM services to ensure businesses are well-positioned in search engine results. iClick also offers mobile and social media marketing services that cater to the use of mobile devices and social media platforms. Another important area is data management, offering data analysis and management services to businesses looking to optimize their marketing strategies based on data. iClick's product range is diverse and includes a variety of marketing tools. The company's core products are iAudience and iAccess, both used in the programmatic advertising field. iAudience is an audience management system that enables businesses to execute targeted advertising campaigns based on informed analysis. iAccess is a demand-side platform (DSP) used for online ad placement, allowing for quick and targeted ad delivery. In addition, the company also offers social media management tools and mobile marketing solutions, allowing businesses to create targeted marketing campaigns for users on social networks and mobile devices. Another product from iClick is iCourier, a cloud-based marketing automation platform used for implementing marketing campaigns and actions across different channels. iClick's continued growth is driven by factors such as the rise of online sales, the increasing importance of data analysis for businesses, and the growing use of programmatic advertising. The company aims to expand its business and customer base further. It already has a strong presence in Asia but also has plans for expansion into other parts of the world. Overall, iClick Interactive Asia Group Ltd is an innovative company specializing in data-driven marketing strategies. It has quickly established a strong position in the market and offers a wide range of marketing tools to help businesses optimize their marketing activities. Given the growing market for online marketing and data analysis, it is likely that iClick will continue to expand and succeed in the future. iClick Interactive Asia Group ist eines der beliebtesten Unternehmen auf Eulerpool.com.