WPP Aunz business model
WPP AUNZ LTD is an international marketing agency headquartered in Sydney, Australia. The company was founded in 2018 when WPP plc consolidated its businesses in Australia and New Zealand into a new holding company. WPP plc is a global leader in advertising, marketing, and communications.
History
The history of WPP AUNZ dates back to the 1970s when two Australian companies, George Patterson Advertising and J. Walter Thompson (JWT), merged to form George Patterson JWT. Over the years, the company acquired additional agencies and expanded its offerings, particularly in the area of public relations.
The company was acquired by WPP Group in 2000, one of the world's largest advertising holding companies. Over time, WPP increased its stake in George Patterson JWT and eventually decided to rename the company WPP AUNZ.
Business Model
WPP AUNZ is an integrated agency that offers a wide range of marketing and communications services, including advertising, media planning, public relations, market research, brand strategy, and design. The agency serves clients in various industries such as FMCG, retail, financial services, telecommunications, healthcare, and entertainment.
WPP AUNZ's business model is based on the ability to offer integrated solutions to its clients. The agency understands that its clients not only need an agency that can create a single campaign but an agency that can fulfill their entire marketing and communications needs.
Divisions
WPP AUNZ is divided into various divisions, including Ogilvy, GroupM, Wunderman Thompson, BWM Dentsu, VMLY&R, and Ikon Communications.
Ogilvy: Offers a wide range of services including advertising, PR, branding, and design. Known for its creative excellence and ability to help companies define and position their brands.
GroupM: Provides media planning, buying, and analysis of advertising space, as well as digital marketplace solutions. One of the largest media agencies in Australia and New Zealand, working with leading companies like Google, Facebook, and Twitter to help companies effectively reach their target audiences.
Wunderman Thompson: Specializes in helping clients connect with their target audiences digitally. Offers services such as data and insights, e-commerce, experience design, and content creation.
BWM Dentsu: Specializes in creating advertising. Takes a slightly different approach than other agencies, emphasizing creativity and effectiveness.
VMLY&R: Specializes in digital marketing and technology. Offers services such as UX design, e-commerce solutions, digital strategy development, and content creation to help clients effectively reach their target audiences.
Ikon Communications: One of the largest independent media and communications agencies in Australia. Offers a variety of services including media planning, creative solutions, and marketing strategy. Known for its ability to help clients achieve their business goals through knowledge of their target audiences and the appropriate media channels.
Products
WPP AUNZ offers a variety of products including television, radio, and print advertising, digital marketing, social media, mobile marketing, branding and design, PR, market research, event management, and more. The agency works with its clients to develop the best marketing strategies that align with their business goals.
Conclusion
WPP AUNZ is a leading company in the field of marketing and communications. The company offers a wide range of services divided into different divisions to meet specific client needs. It is known for its ability to offer integrated marketing solutions to help clients achieve their business goals and establish their brands in today's fast-paced world. WPP Aunz is one of the most popular companies on Eulerpool.com.
