Under Armour ROA 2024

What does Under Armour do?

Under Armour Inc is an American company that was founded in 1996. The company is known for its athletic clothing for men, women, and children, as well as its shoe and accessory lines. Under Armour has expanded significantly in recent years and is now one of the most well-known brands in the industry. The history of Under Armour starts with former college football player Kevin Plank, who was looking for a more comfortable and effective t-shirt for training. Plank designed his own t-shirt because he was unsatisfied with the existing cotton t-shirts, which would become wet and heavy with sweat. He experimented with synthetic fabrics and ultimately created a moisture-wicking t-shirt called Athletic Performance Gear. He founded Under Armour to introduce his invention to the world. Under Armour's business model is based on the philosophy that athletes can perform better when they feel comfortable and have the right equipment. The company aims to equip athletes worldwide with innovative and functional sportswear and accessories so they can achieve their goals. Under Armour also has an extensive brand and marketing strategy to further promote the company. Under the umbrella of Under Armour, there are various business segments. One of the main segments is sportswear. The company offers a wide range of apparel for various sports, including running, basketball, football, golf, skiing, and yoga. Under Armour also has an extensive shoe collection for men, women, and children that are suitable for a variety of sports, as well as an accessory line that includes backpacks, hats, socks, wrist pouches, and more. Another important division of Under Armour is specialized sportswear. This includes products such as compression clothing that is designed to enhance athletes' performance by promoting circulation and accelerating muscle recovery after training. Under Armour also offers ColdGear products designed to keep athletes warm during cold weather training and HeatGear products designed for training in hot weather. Under Armour also has a line of workwear called UA Storm Gear, targeting people who work and participate in sports in extreme conditions. Another division of the company is Connected Fitness, which includes digital products that help users achieve their fitness goals. This includes apps like MapMyFitness, Under Armour Record, and Endomondo, as well as fitness trackers that can be synced with the app. Over the years, Under Armour has released many notable products. Some of its most well-known products include the Charged Cotton T-Shirt, which evolved from Kevin Plank's original moisture-wicking t-shirt, and the Gemini shoe, which is one of Under Armour's most successful shoe collections. Another product that has recently gained attention is the Hover shoe series, which features a "Hover Textile" midsole material that Under Armour claims provides longer-lasting cushioning than traditional foam midsoles. Overall, Under Armour is a company known for its innovative and high-performance sportswear and accessory collections, with the aim of providing athletes worldwide with the right equipment to fully unleash their talents and abilities. Under Armour is a company with a long tradition but also stays current by embracing modern technology and marketing methods to expand its brand. Under Armour ist eines der beliebtesten Unternehmen auf Eulerpool.com.