Bonjour Holdings ROCE 2024

What does Bonjour Holdings do?

Hello! Bonjour Holdings Ltd is a leading manufacturer and distributor of high-quality cosmetics and personal care products in Hong Kong. The company was founded in 1991 by Ms. Wong Man Yee and has since undergone rapid development, making it one of the most successful companies in the beauty industry in Hong Kong. Bonjour Holdings' business model is based on selling products under its own brand names in retail stores and other sales channels. The company operates a chain of beauty shops called "Bonjour Cosmetics" in Hong Kong and China, with over 120 branches (as of 2021). Cosmetics are also sold through online commerce and global trading partners. The range includes a wide range of cosmetics, skincare products, body care products, fragrances, and accessories. The company has become the largest beauty specialty retailer in Hong Kong in recent years. It maintains business relationships with over 300 international and local brands and also distributes its own brand products. The "Bonjour Paris" brand is one of the most well-known cosmetic brands in Hong Kong, offering a wide range of products including skincare, makeup, perfumes, and accessories. One of the key features of Bonjour Holdings is its flexibility in responding to changes in demand and its focus on innovation. Bonjour Holdings uses advanced technologies and follows the international trend of the beauty industry. The company immediately responded to the new trend of e-commerce by implementing online-based brand stores and other e-commerce strategies. Bonjour Holdings Ltd common shares are traded on the Hong Kong Stock Exchange and are part of the Hang Seng Composite Index. The company has a long history of successful acquisitions to expand its business scope and specialize in other customer target groups. Bonjour Holdings received the "Best Corporate Governance Award" at the Corporate Governance Asia Recognition Awards 2018. The company is also very active in charity and social responsibility. It has organized various charity activities and events and supports many social organizations as part of its corporate responsibility. Bonjour Holdings' product portfolio includes a wide range of cosmetics, skincare products, body care products, perfumes, and accessories. Skincare products range from cleansers and exfoliators to night creams and eye care products. Cosmetics include lipsticks, eyeshadows, mascara, blush, and other products. Body care products include lotions, gels, and shower gels, while the perfume range includes fragrances for both women and men from various categories such as fruity, floral, and woody. In the accessory category, the company offers various brushes and other items for applying the offered cosmetics. In addition to the cosmetics industry, the company also has expansion opportunities in other business fields, such as the domestic health sector. Bonjour Holdings has also ventured into the B2B marketplace and offers its customers various professional training courses to train their sales teams and retailers. In conclusion, it can be said that Bonjour Holdings is not only extremely active in the cosmetics industry but also in other business areas, constantly adapting and expanding to remain successful and maintain its high standards. The company will continue to assert its leadership position in the beauty industry by always offering innovative products and innovative business models. Bonjour Holdings ist eines der beliebtesten Unternehmen auf Eulerpool.com.