The translation of the heading to English is: "Light and Shadow at Ford: Analyst Predicts Significant Price Gains – Quality Concerns Remain

Ford presented its financial figures for the third quarter this week, revealing some positive results. Daniel Roeska, an analyst at Bernstein, is optimistic and sees the stock price potentially peaking at $15 per share - an increase of more than 40 percent compared to the most recent listing. However, less encouraging news also features in the latest report. Following the release of the report, the company faced a decline in stock price, indicating that investors are keeping a close watch on Ford's challenges. The positive development is primarily attributed to success in certain areas, particularly in truck sales and the Ford Pro commercial vehicle sector. Nonetheless, even an optimistic analyst like Roeska must admit that the company is facing difficulties. Weak consumer sentiment, changes in the product mix, negative pricing trends, and increasing competition in the electric vehicle segment paint a challenging picture for the fourth quarter and beyond. One point causing additional concern is the ongoing issue of product quality, which is affecting Ford's profitability. CFO John Lawler stated that warranty costs in the third quarter were "slightly lower" than in the same period last year, but did not reach the desired level of improvement. Compared to the second quarter, there was an increase of $800 million, although specific figures were not provided in the current report. Investors should look for tangible progress in warranty expenses before investing in Ford. These costs are partly responsible for Ford now forecasting only $10 billion in adjusted earnings for the coming year. Initially, a range of $10 to $12 billion had been projected. As long as these quality issues remain unresolved, achieving Roeska's projected price target could prove difficult.