Meta's AI Upgrade: From Stock Price to Virtual Assistant

Corporations often employ the strategic move of a stock split when company shares shine due to significant price increases. This action serves as a signal of management's confidence in future value growth, attracting investors eager to benefit from this optimism. However, the ideal time for investors to act is before the official announcement. A leading company in artificial intelligence (AI) has seen an impressive gain of 557% since a downturn two years ago, and despite record highs, experts still see further potential. Meta exemplifies the spirit of innovation in the AI sector. The company's strategy heavily relies on AI, whether in curating Instagram and Facebook content or supporting advertising campaigns. A significant driver for increased AI investments was the introduction of "Reels," Meta's answer to TikTok. The underlying algorithms increasingly recommend relevant videos across various areas such as feeds and stories, contributing to a 10% increase in ad impressions in the second quarter. AI integration also extends to ad optimization. While international CEO Mark Zuckerberg can already suggest audience targeting criteria, he plans for AI to independently develop complete campaigns in the future. Currently, AI-powered features like Advantage+ tools for shopping and app installation ads are available. Particularly noteworthy is Meta's use of AI in messaging. "Meta AI," a virtual assistant similar to OpenAI's ChatGPT, is expected by Zuckerberg to become the most used AI application by the end of 2024. By August, Meta AI had already reached 185 million weekly users, close to ChatGPT's 200 million.