Disney Secures the Rights to the Grammy Awards: New Home for the Music Event
- Disney acquires broadcasting rights for the Grammy Awards starting in 2027.
- The deal underscores a strategic change in music television.
Eulerpool News·
The renowned Grammy Awards will have a new home starting in 2027. The Walt Disney Company has secured the broadcasting rights in a significant 10-year deal, bringing the annual music event from Paramount Global's long-time partner CBS into its media landscape. The company announced this in a statement.
The agreement allows Disney to broadcast the prestigious awards ceremony simultaneously on traditional television via the ABC network as well as on popular streaming platforms Hulu and Disney+. This strategic deal could significantly strengthen Disney's position in the music television sector and attract new audience groups.
Although specific financial details of the deal remain undisclosed, this move marks a groundbreaking shift in the entertainment industry that is likely to appeal to both existing viewers and streaming customers.
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