Disney Secures the Rights to the Grammy Awards: New Home for the Music Event

  • Disney acquires broadcasting rights for the Grammy Awards starting in 2027.
  • The deal underscores a strategic change in music television.

Eulerpool News·

The renowned Grammy Awards will have a new home starting in 2027. The Walt Disney Company has secured the broadcasting rights in a significant 10-year deal, bringing the annual music event from Paramount Global's long-time partner CBS into its media landscape. The company announced this in a statement. The agreement allows Disney to broadcast the prestigious awards ceremony simultaneously on traditional television via the ABC network as well as on popular streaming platforms Hulu and Disney+. This strategic deal could significantly strengthen Disney's position in the music television sector and attract new audience groups. Although specific financial details of the deal remain undisclosed, this move marks a groundbreaking shift in the entertainment industry that is likely to appeal to both existing viewers and streaming customers.
EULERPOOL DATA & ANALYTICS

Make smarter decisions faster with the world's premier financial data

Eulerpool Data & Analytics