Amazon expands its offering: Apple TV+ now available in the Channel Store

Amazon.com is making headlines again by adding a significant new addition to its Channel Store in the USA: Apple TV+. This strategic partnership promises substantial benefits for both companies and strengthens their connection with customers. Mike Hopkins, the Senior Vice President of Amazon Prime Video, explained the reasons behind this decision at the Bloomberg Screentime Conference in Los Angeles. He emphasized the already extensive business relationships between Amazon and Apple. By integrating Apple TV+ into the Amazon ecosystem, Apple is now made accessible to an even broader audience, facilitating millions of new customer engagements. The cross-industry collaboration between these two technology giants highlights the importance of strategic alliances in the digital age. Customers benefit from an expanded entertainment offering, while companies can increase their reach and revenue.