Isetan (Singapore) Ltd is a company that has been operating in Singapore for over 40 years, specializing in the trade of lifestyle and department stores. The company currently operates five department stores throughout Singapore, making a significant contribution to the local retail industry.
The company specializes in various sectors, including fashion, beauty, home, and food. In the fashion world, Isetan offers a wide range of women's, men's, and children's clothing. The company offers a variety of brands, from affordable to designer, to ensure a wide range of customer needs are met. In the beauty sector, Isetan offers an extensive collection of cosmetics, skincare products, and perfumes. Customers can choose from a variety of international and local brands known for their effectiveness and quality.
In the home and lifestyle segment, the company offers a wide range of home textiles, household items, furniture, and accessories. They also provide a selection of office supplies and technology products. One of the most well-known brands in this sector is Muji, known for its minimalist design and high-quality household products.
In the food sector, Isetan offers its customers a complete range of products, including Japanese, local, and international foods. Additionally, the company also offers products for specific dietary needs, such as organic and gluten-free products.
Isetan prides itself on its high level of customer service. The company has experienced and well-trained staff who can provide personalized advice to customers. Isetan is also known for its promotions and events organized by the company. This includes the annual Japan Festival, where a wide range of Japanese products, culture, and cuisine are showcased.
In terms of customer acquisition and retention, the company follows a strategy of customer loyalty through the creation of membership programs. Members are regularly rewarded with special offers, vouchers, and exclusive deals. This is especially true for customers who regularly shop at Isetan and spend large amounts.
Overall, Isetan follows a business model that focuses on a wide range of products and services to meet the needs of its customers. The company is also committed to ensuring high-quality service and customer loyalty to build long-term customer relationships. Through its wide range of products, top-notch customer care, and innovative events, Isetan has become a key retailer in Singapore.
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