Hoe Leong Corporation Ltd is a Singapore-based company specializing in the distribution and rental of construction machinery, transportation equipment, and cranes for over 40 years. The company has evolved into a leading provider of construction machinery and equipment in recent years and operates branches throughout Asia, including Singapore, Malaysia, Thailand, and China.
The company's business model is focused on various sectors to cater to a wide range of customers. The main sectors are rental, sales, and service of construction machinery, transportation equipment, and cranes. Additionally, the company also offers financing solutions to facilitate customers' purchase of construction machinery and equipment.
Rental of construction machinery and equipment is one of the company's main business areas. With an extensive fleet of over 750 machines and equipment, Hoe Leong is able to meet the needs of customers in various industries, including construction, shipping, and steel melting.
The sale of construction machinery, transportation equipment, and cranes is another major sector of the company. Hoe Leong has long-standing partnerships with some of the most renowned European and Japanese manufacturers of construction machinery and equipment. The company supplies a wide range of products ranging from compact loaders, excavators, and bulldozers to container cranes, truck cranes, and crawler cranes.
The company also has a specialized service team that provides support to its customers throughout Asia. The company operates workshops in Singapore, Malaysia, and Thailand and is able to offer a wide range of services such as maintenance, repair, and 24-hour emergency service.
Financing solutions are also available and provided by Hoe Leong to facilitate customers' purchase of construction machinery and equipment. The company offers customized financing solutions to meet customers' individual needs and requirements. The financing solutions include hire purchase, rental agreements, leasing, and credit mediation.
In summary, Hoe Leong Corporation Ltd's business model is based on the provision of construction machinery, transportation equipment, and cranes through rental or sales, service, and financing solutions. The company is able to serve a wide range of customers in various industries and markets. The company's reputation is underpinned by its customer orientation, high-quality products, and excellent service. The company will continue to strive to meet the needs of its customers and remain a strong and reliable partner in the construction machinery sector.
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