The DEAG Deutsche Entertainment AG is a leading live entertainment company in Europe. The company offers unique experiences in the areas of entertainment, music, theater, sports, and family through its broad portfolio. Its business model is based on the production and marketing of events, as well as the marketing of tickets and merchandising products.
The company operates a variety of brands and platforms, including MyTicket, Gigantic, Verti Music Hall, and many more. Each brand focuses on specific aspects of live entertainment and offers unique experiences through concerts, comedy shows, theater and opera performances, sports events, and more.
Thanks to its strong relationships with artists, agencies, and venues, DEAG is able to produce high-quality events and remain competitive in the market. In addition to event production, the company also offers a wide range of ticketing services, including ticket marketing through its own portal.
Another important element of DEAG's business model is merchandising. The company not only offers its services at events and festivals but also serves the e-commerce market by providing products such as CDs, DVDs, t-shirts, and other fan merchandise.
DEAG operates not only in Germany but also in other European countries such as the United Kingdom, the Netherlands, Switzerland, and Austria. The company utilizes this diversified approach to strengthen its presence in the European market and establish itself as a leading live entertainment company.
DEAG is also an innovative company that constantly tests new technologies and business models to meet the growing needs of its customers. One such innovation is virtual reality (VR), which allows the company to offer customers the opportunity to participate in virtual concerts and other events without actually being physically present.
In summary, DEAG's business model is based on event production and marketing, ticket marketing, merchandising, and the introduction of new technologies and business models. Through this broad approach, the company is able to constantly meet the needs of its customers and strengthen its market share in the European market.
