Stroeer SE & Co KgaA ROCE 2024

Ką veikia Stroeer SE & Co KgaA?

Stroeer SE is a leading German company in the field of outdoor and digital advertising. The company was founded in Cologne in 1906 and has since undergone impressive development. Stroeer has been listed on the Frankfurt Stock Exchange since 2011 and now has a turnover of over 1.6 billion euros and employs over 16,000 people worldwide. Stroeer's business model is very diverse and includes three core areas: out-of-home advertising, content & direct marketing, and digital marketing. In the field of outdoor advertising, Stroeer offers different advertising formats such as posters, large areas, info screens, digital city-light posters, and many more. These advertising spaces are located in highly frequented locations such as train stations, airports, shopping centers, or streets, ensuring high visibility among target audiences. In the field of content & direct marketing, Stroeer specializes in the production of print media, direct mailings, as well as advertising concepts and campaigns. This includes individual mailings, newspapers, or brochures. The integrated marketing of digital content, such as the news portal T-Online, is also part of Stroeer's portfolio. The third pillar of the business model is digital marketing. Stroeer offers various solutions for optimizing and analyzing digital marketing activities. These include marketing automation, digital success measurement, and online market research. A special role is also played by the subsidiary Stroeer Mobile Performance. The company specializes in mobile advertising and offers advertising clients solutions for generating mobile traffic and increasing mobile sales. Stroeer thus offers a wide range of innovative advertising solutions. The combination of different advertising formats and the integration of modern technologies enable the implementation of customized and successful advertising campaigns. However, the company is not limited to the German market. Stroeer is now active in many European countries, such as France, Belgium, the Netherlands, or Norway. The company is also present in North America and Australia. With the acquisition of the European Outdoor Group (EOG) in 2018, Stroeer has secured an even stronger position in the advertising market. EOG is a leading provider of outdoor advertising in ski resorts, offering a special seasonal advertising environment. Innovation and technology have a high priority at Stroeer. New digital advertising formats are constantly being developed and offered, such as digital info screens at bus stops that present interactive videos and mobile coupons. Overall, Stroeer has built a dynamic and versatile company. With its wide portfolio of advertising solutions, expansion into international markets, and high innovation power, the company will continue to play a strong role in the advertising market. Stroeer SE & Co KgaA ist eines der beliebtesten Unternehmen auf Eulerpool.com.