Booking Holdings ROCE 2024

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Booking Holdings Inc. is a multinational company that offers services in the travel and hospitality industry. The company was founded in 1997 by Scott Case and the Priceline Group and is headquartered in Norwalk, Connecticut. History Initially, the company focused on selling airline tickets, but later expanded its business model to offer accommodations and travel packages. In 2005, Priceline merged with Booking.com, further establishing its position as the world's leading online reservation company in the accommodations sector. Over the years, the company has acquired several smaller reservation services, including Kayak and Agoda, to provide a comprehensive range of travel and accommodation services. Business Model The company's business model consists of an online booking platform where customers can book accommodations, flights, rental cars, or vacation rentals. The company earns money through a commission it receives from the hotels and other providers on whose sites it refers customers. Products Booking Holdings operates various brands and companies that offer different products. The most well-known brand is Booking.com, which specializes in accommodation bookings and has a portfolio of over 28 million accommodations in more than 220 countries. Through Booking.com, customers can also book flights, rental cars, and other travel services. Another important brand is Kayak, a meta-search engine that helps users find cheap flights, hotels, and rental cars. Kayak searches various websites and offers customers the best price deals. Another brand operated by Booking Holdings is Agoda, which specializes in hotel bookings in Asia. Agoda offers an extensive list of hotels, rental cars, flights, and activities. Other brands owned by Booking Holdings include OpenTable, which provides an online reservation platform for restaurants, Priceline, which offers travel and accommodation services, Rentalcars.com, which provides a platform for booking rental cars, and KAYAK Corporate, which offers a booking platform for flights, hotels, and rented corporate vehicles to business travelers. Summary Overall, Booking Holdings Inc. is a leading company in the travel and hospitality industry and operates a wide range of online reservation services. The company provides its customers with an easy way to book flights, accommodations, and other travel services and earns money through a referral fee on the providers' sites. By acquiring various companies and brands, the company has been able to expand its portfolio and offer its customers a comprehensive range of accommodation, flight, and other travel services. Booking Holdings ist eines der beliebtesten Unternehmen auf Eulerpool.com.