ABOUT YOU Holding Įsipareigojimai 2025

Ką veikia ABOUT YOU Holding?

ABOUT YOU Holding AG is a German e-commerce company founded in 2014 by Tarek Müller, Sebastian Betz, and Hannes Wiese. The company is headquartered in Hamburg and employs over 1,800 employees in various European countries. The business model of ABOUT YOU is to offer an online platform for fashion and lifestyle products, where customers can choose from over 100,000 products from about 1,200 brands. The company sees itself as a kind of online fashion department store and thus offers not only well-known fashion brands like Adidas, Puma, or Tommy Hilfiger, but also many smaller and unknown brands. To meet the needs of different target groups, the platform is divided into various categories. For example, there is a men's and women's section, as well as a separate category for children. There is also a separate category for sportswear and another for sustainable fashion. In addition to selling products, ABOUT YOU also focuses on content. The platform offers its customers various types of content, such as styling tips, interviews with designers, or fashion inspirations. The company also places a strong emphasis on personalization. By using machine learning technologies, ABOUT YOU captures customer preferences and creates individual user profiles based on them. This allows the company to provide personalized recommendations and offer a better shopping experience. In addition to the online shop, ABOUT YOU also operates individual stores in various German cities where customers can try on and purchase products. In recent years, ABOUT YOU Holding AG has experienced rapid growth. In 2019, the company increased its revenue to 742 million euros. In the same year, ABOUT YOU also received one of the largest financing rounds in German history, raising 266 million euros. In addition to its core business as an online shop, ABOUT YOU has also ventured into other business areas. For example, the company operates the payment service provider Klarna, which is also used by other online shops. In addition, ABOUT YOU has launched local online shops in various European countries and in 2020 launched its own sneaker brand called AY Project. Overall, ABOUT YOU has achieved remarkable success as an e-commerce company in a short period of time. The company has established itself as one of the leading online platforms for fashion and employs various measures to provide customers with a personalized experience. Through rapid growth and the expansion of its business model, ABOUT YOU has also played an important role in the German e-commerce market beyond just the online shop. ABOUT YOU Holding ist eines der beliebtesten Unternehmen auf Eulerpool.com.