The Kroger Co, based in Cincinnati, Ohio, is the largest supermarket chain in the USA. The company was founded in 1883 by Barney Kroger and has since grown continuously, both organically and through acquisitions of other supermarkets. Kroger's business model is based on the sale of food and other goods, such as clothing, household items, and cosmetics, under various supermarket brands like Ralphs, Harris Teeter, and Fred Meyer. The company operates over 2,700 supermarkets in 35 US states and employs over 465,000 employees. Kroger has a number of divisions targeting different target groups and needs. One of them is the Kroger brand itself, which offers a wide range of food and other goods under one roof. There are also brands like Fry's Food Stores, which operate in Arizona and specialize in local food and products. In recent years, the company has expanded its business through the acquisition of companies like Vitacost, an online retailer of dietary supplements and health products, and Murray's Cheese, a retailer of cheese and gourmet products. Kroger has also begun to invest in new technologies to enhance the shopping experience for its customers. For example, the company has developed a system called Scan, Bag, Go, which allows customers to scan and pay for their own groceries without having to wait at the checkout. Another key strategy of Kroger is its marketing campaign for health-conscious customers. In this context, Kroger has launched a variety of initiatives targeting the nutritional needs of customers. For example, the company has introduced the "Simplify" label, which evaluates products based on their health properties, and introduced the Simple Truth brand, which offers organic and natural foods. Kroger is also a major employer for people with disabilities. The company has launched a program called "Kroger Community Employment," which provides a supportive work environment for people with disabilities. Kroger has also partnered with the US government through a program called the "Employer Assistance and Resource Network on Disability Inclusion," which helps companies integrate people with disabilities into their workforce. Kroger is known as a food company, but also offers a variety of other products. In its supermarkets, customers can find a wide range of products, including fresh meat, fish and other seafood items, fruits and vegetables, pastries and baked goods, dairy and dairy alternatives, cheese, alcoholic and non-alcoholic beverages, cleaning products, and much more. As the largest supermarket chain in the USA and with an impressive range of products and services, Kroger has made a significant contribution to the American economy. The company has established itself as a major employer and an important part of the community by offering products that customers can rely on and continuously striving to meet the needs of its customers. Kroger je jedna od najpopularnijih tvrtki na Eulerpool.com.