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Que fait Character Group ? The Character Group PLC is a British toy manufacturer that was founded in 1991. Based in London, the company is known for developing innovative toys that appeal to both children and adults. The business model of Character Group is based on licensing various brands and characters to develop toys. The company often works closely with film and television studios as well as comic publishers to develop products based on current trends. The different divisions of the company cover a wide range of products that appeal to children of all ages. The main divisions include: toys, collectibles, games, and accessories. The toy division includes a variety of products, including action figures, playsets, plush toys, dolls, and vehicles. Some of the well-known brands that Character collaborates with include Peppa Pig, Paw Patrol, Minecraft, and Pokémon. In the collectibles category, Character Group offers high-quality figures and statues based on popular film, TV, or game worlds. Collectors can choose from a variety of products, often released in limited editions. Games are another important division of the company. Character offers both board games and card games based on the most popular children's and adult licenses. This includes toy classics such as Monopoly and Scrabble. Accessories such as backpacks, lunch boxes, and water bottles complete the Character Group's portfolio. The company relies on well-known characters and brands to develop products that are popular among children and teenagers. Character Group relies on close collaboration with partner companies to quickly bring products to the market. This often involves responding to the hype around a particular film or TV series. The company also often develops its own brands, building on a long-standing experience and a loyal fan base. Over the past decades, the company has managed to gather a large fan base that is enthusiastic about its products. The company now also has a strong presence on social media to directly engage with fans and incorporate their feedback into the development of new products. Overall, Character Group is a company that specializes in bringing toys to market that inspire children and collectors alike. The company has made a name for itself through a smart licensing strategy and a quick response to trends, and is now one of the leading toy manufacturers in the UK. Character Group est l'une des entreprises les plus populaires sur Eulerpool.